Senior Brand and Digital Designer with over 10 years of experience creating compelling visual identities, campaigns and digital experiences for global beauty and technology brands. Currently at Estée Lauder Companies, I develop creative solutions across skincare and beauty brands, including digital campaigns, e-commerce experiences, social content, EDMs, retail assets and motion graphics. With a strong foundation in brand design, visual storytelling and art direction, I specialise in translating brand strategy into engaging creative across digital and print platforms. I have experience refining brand guidelines, developing campaign concepts, creating visual directions, and collaborating with marketing teams, agencies, photographers and stakeholders to deliver consistent, high-quality brand experiences. Previously a Senior Graphic & Web Designer at ASUS Australia, I have a broad understanding of integrated design across branding, publications, print, digital and video. I am passionate about creating distinctive visual identities, meaningful customer experiences and design solutions that connect brands with their audiences.

Yulia Novi Lim

Senior Brand and Digital Designer with over 10 years of experience creating compelling visual identities, campaigns and digital experiences for global beauty and technology brands. Currently at Estée Lauder Companies, I develop creative solutions across skincare and beauty brands, including digital campaigns, e-commerce experiences, social content, EDMs, retail assets and motion graphics. With a strong foundation in brand design, visual storytelling and art direction, I specialise in translating brand strategy into engaging creative across digital and print platforms. I have experience refining brand guidelines, developing campaign concepts, creating visual directions, and collaborating with marketing teams, agencies, photographers and stakeholders to deliver consistent, high-quality brand experiences. Previously a Senior Graphic & Web Designer at ASUS Australia, I have a broad understanding of integrated design across branding, publications, print, digital and video. I am passionate about creating distinctive visual identities, meaningful customer experiences and design solutions that connect brands with their audiences.

Available to hire

Senior Brand and Digital Designer with over 10 years of experience creating compelling visual identities, campaigns and digital experiences for global beauty and technology brands. Currently at Estée Lauder Companies, I develop creative solutions across skincare and beauty brands, including digital campaigns, e-commerce experiences, social content, EDMs, retail assets and motion graphics.

With a strong foundation in brand design, visual storytelling and art direction, I specialise in translating brand strategy into engaging creative across digital and print platforms. I have experience refining brand guidelines, developing campaign concepts, creating visual directions, and collaborating with marketing teams, agencies, photographers and stakeholders to deliver consistent, high-quality brand experiences.

Previously a Senior Graphic & Web Designer at ASUS Australia, I have a broad understanding of integrated design across branding, publications, print, digital and video. I am passionate about creating distinctive visual identities, meaningful customer experiences and design solutions that connect brands with their audiences.

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Work Experience

Senior Digital Designer at Estee Lauder
November 1, 2021 - Present
Design key visuals for Clinique, Aveda, MAC and Bobbi Brown across product launches, promotions, social media, retail advertising, EDMs and websites. Utilize AI tools to enhance ideation, content creation and production workflows while maintaining brand consistency.
Senior Graphic and Web Designer at ASUS Australia Pty Ltd
July 1, 2014 - November 1, 2021
Created print and digital marketing assets, designed and developed responsive websites, prepared print artwork and POSM, manage EDMs and social media content, edit videos, and produce dealer and digital advertising banners.
English Teacher at Osaka local English School
January 1, 2012 - June 1, 2014
Taught English language in classroom settings; developed and delivered lesson plans and activities to diverse learners.
Freelance Graphic Designer at DEC, Satsuma Creative
May 1, 2011 - December 1, 2011
Provided freelance graphic design services for various clients.
Front End Designer at NSW Department of Education and Communication
June 1, 2009 - May 1, 2011
Front-end design work for educational and governmental projects.
Freelance Web and Graphic Designer at Robert Wyne
March 1, 2009 - June 1, 2009
Freelance web and graphic design services.
Desktop Publisher and Graphic Designer at Fastway Couriers
July 1, 2005 - March 1, 2009
Managed desktop publishing and graphic design tasks.

Education

Bachelor of Multimedia Studies at University of Central Queensland
January 11, 2030 - July 7, 2026
Diploma of Website Production and Management at TAFE Crows Nest
January 11, 2030 - July 7, 2026
Diploma of Information Technology at Central College
January 11, 2030 - July 7, 2026
Golden Key International Honour Society Member at Golden Key International Honour Society
January 11, 2030 - July 7, 2026

Qualifications

First Aid & Emergency Care Certifications
January 11, 2030 - July 7, 2026
Golden Key International Honour Society Member
January 11, 2030 - July 7, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Retail, Professional Services