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I am Charlène Finck, a multilingual Digital Experience Data & CRO Analyst based in Paris, France. I specialize in using data to optimize digital journeys and improve business performance. I partner with UX/Product teams to design tagging plans, implement A/B testing frameworks, and translate complex datasets into actionable KPIs, with hands-on experience across GA4, Piano Analytics, Contentsquare, BigQuery, and Power BI.…I am Charlène Finck, a multilingual Digital Experience Data & CRO Analyst based in Paris, France. I specialize in using data to optimize digital journeys and improve business performance. I partner with UX/Product teams to design tagging plans, implement A/B testing frameworks, and translate complex datasets into actionable KPIs, with hands-on experience across GA4, Piano Analytics, Contentsquare, BigQuery, and Power BI.

Charlène Finck

Data Analyst, Conversion Rate Optimization Expert, UX Designer, +2

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I am Charlène Finck, a multilingual Digital Experience Data & CRO Analyst based in Paris, France. I specialize in using data to optimize digital journeys and improve business performance. I partner with UX/Product teams to design tagging plans, implement A/B testing frameworks, and translate complex datasets into actionable KPIs, with hands-on experience across GA4, Piano Analytics, Contentsquare, BigQuery, and Power BI.…I am Charlène Finck, a multilingual Digital Experience Data & CRO Analyst based in Paris, France. I specialize in using data to optimize digital journeys and improve business performance. I partner with UX/Product teams to design tagging plans, implement A/B testing frameworks, and translate complex datasets into actionable KPIs, with hands-on experience across GA4, Piano Analytics, Contentsquare, BigQuery, and Power BI.

Available to hire

I am Charlène Finck, a multilingual Digital Experience Data & CRO Analyst based in Paris, France. I specialize in using data to optimize digital journeys and improve business performance.

I partner with UX/Product teams to design tagging plans, implement A/B testing frameworks, and translate complex datasets into actionable KPIs, with hands-on experience across GA4, Piano Analytics, Contentsquare, BigQuery, and Power BI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Spanish; Castilian

Advanced

Chinese

Intermediate

Catalan; Valencian

Intermediate

Work Experience

Digital Product Analyst at FDJ UNITED

October 1, 2025 - April 1, 2026

Analyzed multi-source user journeys (prospects/customers) to optimize user experience and drive business performance. Monitored KPIs and digital interface performance to proactively identify technical anomalies and shifts in user behavior. Developed cross-functional dashboards and analyses from raw data, translating complex datasets into actionable insights for stakeholders. Audited business requirements and contributed to A/B testing frameworks implementation in collaboration with UX/Product teams to measure the impact of new features. Designed tagging plans across the digital ecosystem while ensuring data quality and reliability.

Web Data & CRO Analyst (Apprenticeship) at TotalEnergies

September 1, 2024 - September 1, 2025

Analyzed user behavior across digital platforms (web & mobile apps) to provide strategic recommendations for UX improvements. Automated data visualization reporting to ensure seamless and regular performance tracking. Managed the end-to-end data lifecycle: including tracking setup (TMS basis, tagging plans) and data warehousing. Presented weekly performance reviews during business meetings, delivering clear reports on traffic trends and commercial KPIs. Trained internal teams on data tools and self-service analytics (Power BI).

Digital Marketing Transformation Analyst at Accenture Song

October 1, 2022 - April 1, 2023

Project: Customer Engagement Program Definition (TotalEnergies). Conducted benchmarks of direct/indirect competitors and identified best-in-class industry cases. Defined value propositions and strategic customer positioning. Identified and prioritized services and partnerships for program integration. Designed reward mechanisms, customer journeys, and identified potential friction points. Developed user personas and mapped needs based on specific life stages. Project: Internal Change Management for Customer Scoring (BPCE). Conducted stakeholder and customer interviews to gather qualitative insights. Facilitated collaborative workshops to define and implement tailored business solutions.

Marketing Specialist at CMP

January 1, 2021 - January 1, 2022

Remote marketing specialist role supporting campaigns, content creation, and marketing assets for 2021-2022.