Sierra Oz Bartsch

Social Media Manager and Public Relations at Briteoak LLC - Mark Winters Music

Plan and schedule daily content for Instagram, TikTok, Facebook, YouTube, and email newsletters up to two months in advance; curate or create visuals and copy compliant with brand voice, colors, and fonts. Collaborate with a team to map out, curate, and create release roadmaps for new singles, albums, EPs, or large events/appearances. Shoot and edit videos for social media, contests, music videos, and other projects. Analyze, evaluate, and optimize the performance of assets on their respective platforms, adjusting content based on performance, feedback, audience engagement, and other metrics. Communicate with fans via social media and emails newsletters. Design merch such as shirts, bracelets, stickers, and vinyl album covers.

Digital Media Director at Eastern Michigan University Esports Department

Monitored industry trends including popular esports titles, league developments, and platform changes. Created videos for Facebook, Instagram, YouTube, and Twitch. Planned tournaments, educational events, and other gaming-related content on campus. Hosted virtual 'Women in Esports' summer camps with the all-women Gen.G Fortnite team.