JW

Jack Watson

Available to hire

I'm a content and SEO professional with over a decade of hands-on experience and a track record of turning complex marketing problems into working software.

About

I’m a content and SEO professional with over a decade of hands-on experience and a track record of turning complex marketing problems into working software. I combine deep content and SEO knowledge with practical software development skills to ship AI-powered tooling that drives real business results.

Outside work, I founded Digi Agency, a live SaaS product with six AI-powered marketing tools built on Gemini via Google Cloud, and I built internal software at Paramount Digital used daily by the content team. I am passionate about turning marketing challenges into scalable, data-driven solutions.

  • 12 years' experience
  • Joined July 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet
  • Education

More experts in Liverpool, United Kingdom

Work experience· 4 roles

Senior Content Executive · Paramount DigitalDec 2023 – Present · 3 yrs

Built Copy Engine, a browser-based copy analysis tool with real-time passive voice detection, readability scoring, Flesch Reading Ease analysis, SEO keyword density tracking, audience profile matching, and a version diff tool with score delta. Developed Claude Code skills (SEO blog brief generator, full-page content audit tool, and an FAQ schema markup creator). Managed full marketing campaigns for multiple clients and led content strategy planning, keyword monitoring, and cross-team AI tool adoption.

Senior Copywriter / Head of Content · House DigitalJan 2022 – Nov 2023 · 1 yr 11 mos

Led content production for 40+ clients across multiple sectors; built and managed a team of six writers; introduced SEO-driven content frameworks; collaborated with account managers to manage workloads, deadlines, and quality.

Content Producer · B&M StoresJul 2017 – Dec 2021 · 4 yrs 6 mos

Managed online product listings across 20+ departments with accurate pricing, imagery, and SEO metadata for a site with 16M+ weekly views; created 15,000+ product listings and contributed to blogs, news articles, and promos; collaborated with social, PR, photography, and buying teams.

Content Producer · SquawkaOct 2013 – Mar 2017 · 3 yrs 6 mos

Education

BA (Hons) Sports Journalism · University of East London2030 – 2026

Certifications and awards

Journalist of the Year2030 – 2026

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