Available to hire
Social media marketing specialist with 8+ years of experience managing digital platforms in the healthcare industry. I create compassionate, educational social content that translates complex medical information into engaging narratives while maintaining strict HIPAA compliance.
I build scalable content systems, collaborate closely with clinical teams and physicians to ensure medical accuracy, and use analytics to continuously improve engagement and growth across multi-practice healthcare brands.
Experience Level
Work Experience
Marketing Manager – Brand and Engagement at DermCare Management
April 1, 2023 - PresentLead social media strategy and execution for 20+ dermatology and aesthetic medicine practices across Instagram, Facebook, and TikTok. Develop compassionate, educational healthcare content while maintaining strict compliance. Supervise 5 content creators producing 100+ assets monthly and implement systems that increase output consistency by 30%. Collaborate with physicians and clinical staff to build repeatable workflows and reduce turnaround time by 25% while aligning brand voice and medical accuracy. Track and report performance metrics (engagement, reach, audience growth) and optimize based on trends and competitor insights.
Social Media Manager at DermCare Management
November 1, 2020 - April 30, 2023Developed and executed creator-driven content strategies across dozens of dermatology practices to increase multi-brand visibility and engagement. Managed monthly content cycles with brand consistency and compliance with healthcare marketing regulations and patient privacy standards. Identified emerging trends early, optimized content themes, and improved reach across top-performing accounts.
Marketing & E-commerce Manager at Goodman & Dominguez, Inc (Traffic Shoe)
October 1, 2012 - March 31, 2014Launched and managed the company’s first e-commerce platform, overseeing digital operations to ensure a consistent customer experience. Led email marketing and social media initiatives to increase engagement, website traffic, and customer retention. Analyzed customer behavior and market trends to guide digital strategy and identify growth opportunities. Coordinated with marketing and creative teams to align messaging and promotional efforts.
Content Creator at Chic Stylista
April 1, 2012 - PresentProduce lifestyle, beauty, and travel content for brand partnerships, leveraging strong visual storytelling and audience engagement. Maintain an active presence on Pinterest, Instagram, and TikTok and partner with 40+ brands across beauty, travel, and lifestyle. Build and nurture engaged online communities through consistent creative output and authentic audience connection.
Education
Master of Business Administration (MBA) at Nova Southeastern University
January 1, 2010 - July 7, 2026Bachelor of Science, Business Administration at Nova Southeastern University
January 1, 2009 - July 7, 2026Qualifications
Industry Experience
Healthcare, Media & Entertainment, Professional Services, Retail
Experience Level
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