AFROZA KHAN

Lead social media strategy and execution for 20+ dermatology and aesthetic medicine practices across Instagram, Facebook, and TikTok. Develop compassionate, educational healthcare content while maintaining strict compliance. Supervise 5 content creators producing 100+ assets monthly and implement systems that increase output consistency by 30%. Collaborate with physicians and clinical staff to build repeatable workflows and reduce turnaround time by 25% while aligning brand voice and medical accuracy. Track and report performance metrics (engagement, reach, audience growth) and optimize based on trends and competitor insights.

Developed and executed creator-driven content strategies across dozens of dermatology practices to increase multi-brand visibility and engagement. Managed monthly content cycles with brand consistency and compliance with healthcare marketing regulations and patient privacy standards. Identified emerging trends early, optimized content themes, and improved reach across top-performing accounts.

Launched and managed the company’s first e-commerce platform, overseeing digital operations to ensure a consistent customer experience. Led email marketing and social media initiatives to increase engagement, website traffic, and customer retention. Analyzed customer behavior and market trends to guide digital strategy and identify growth opportunities. Coordinated with marketing and creative teams to align messaging and promotional efforts.