Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Digital marketing & growth marketer with 6+ years of experience driving customer acquisition, paid media, CRM, eCommerce growth, and performance marketing for global brands (including Reckitt). Known for multi-channel campaign execution across paid social, email, SEO/SEM, and eCommerce, using data-driven optimization to improve ROAS, conversions, and customer growth. Background includes building and scaling Shopify-based stores, managing end-to-end acquisition and media performance, and coordinating cross-functional teams. Skilled in lead generation, conversion rate optimization, content marketing, and reporting KPI-driven outcomes to stakeholders, with recognized achievements such as being featured in a local magazine and earning top internal awards.…Digital marketing & growth marketer with 6+ years of experience driving customer acquisition, paid media, CRM, eCommerce growth, and performance marketing for global brands (including Reckitt). Known for multi-channel campaign execution across paid social, email, SEO/SEM, and eCommerce, using data-driven optimization to improve ROAS, conversions, and customer growth. Background includes building and scaling Shopify-based stores, managing end-to-end acquisition and media performance, and coordinating cross-functional teams. Skilled in lead generation, conversion rate optimization, content marketing, and reporting KPI-driven outcomes to stakeholders, with recognized achievements such as being featured in a local magazine and earning top internal awards.

Farheen Afsana

Digital Marketer, Marketing Analyst, Performance Marketer, +1





Digital marketing & growth marketer with 6+ years of experience driving customer acquisition, paid media, CRM, eCommerce growth, and performance marketing for global brands (including Reckitt). Known for multi-channel campaign execution across paid social, email, SEO/SEM, and eCommerce, using data-driven optimization to improve ROAS, conversions, and customer growth. Background includes building and scaling Shopify-based stores, managing end-to-end acquisition and media performance, and coordinating cross-functional teams. Skilled in lead generation, conversion rate optimization, content marketing, and reporting KPI-driven outcomes to stakeholders, with recognized achievements such as being featured in a local magazine and earning top internal awards.…Digital marketing & growth marketer with 6+ years of experience driving customer acquisition, paid media, CRM, eCommerce growth, and performance marketing for global brands (including Reckitt). Known for multi-channel campaign execution across paid social, email, SEO/SEM, and eCommerce, using data-driven optimization to improve ROAS, conversions, and customer growth. Background includes building and scaling Shopify-based stores, managing end-to-end acquisition and media performance, and coordinating cross-functional teams. Skilled in lead generation, conversion rate optimization, content marketing, and reporting KPI-driven outcomes to stakeholders, with recognized achievements such as being featured in a local magazine and earning top internal awards.

Available to hire

Digital marketing & growth marketer with 6+ years of experience driving customer acquisition, paid media, CRM, eCommerce growth, and performance marketing for global brands (including Reckitt). Known for multi-channel campaign execution across paid social, email, SEO/SEM, and eCommerce, using data-driven optimization to improve ROAS, conversions, and customer growth.

Background includes building and scaling Shopify-based stores, managing end-to-end acquisition and media performance, and coordinating cross-functional teams. Skilled in lead generation, conversion rate optimization, content marketing, and reporting KPI-driven outcomes to stakeholders, with recognized achievements such as being featured in a local magazine and earning top internal awards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Assistant Acquisition and Media Manager (Promotion) at Reckitt

January 1, 2025 - Present

Recognized for strong performance and expanded responsibility after promotion from Marketing Coordinator to Assistant Manager in January 2025.

Contract Assistant Acquisition and Media Manager at Reckitt

March 1, 2022 - December 1, 2025

Managed acquisition and media initiatives focused on optimizing paid media performance. Worked on multi-channel marketing activities including paid social and digital media management. Monitored key KPIs such as CPA, CTR, and conversion rate, and used data insights to refine targeting, creatives, and budget allocation. Produced regular performance reports for stakeholders. Collaborated across functional teams to support cohesive messaging across digital touchpoints and maximize return on ad spend.

E-commerce Coordinator at Mosaic North America

June 1, 2020 - March 1, 2022

Designed and launched more than 150 e-commerce stores for small-to-medium businesses using Shopify and Square. Tailored product catalogs and user experience to client requirements. Developed and executed digital marketing strategies aligned with client objectives and budgets, increasing online traffic and sales. Trained business owners on e-commerce platform management and recommended process improvements to optimize store performance.

E-commerce Ecommerce Coordinator at Mosaic North America

June 1, 2020 - March 1, 2022

Designed and launched 150+ e-commerce stores for small-to-medium businesses using Shopify and Square. Tailored product catalogs and user experience to client requirements. Developed and executed digital marketing strategies (social media, email, and paid ads) aligned with client goals and budgets to increase online traffic and sales. Trained business owners on e-commerce platform management, recommended process improvements, and supported store performance. Delivered strong academic outcomes including completion of a strategic digital marketing project with a 100% grade.

Freelance Marketing Specialist (Digital Marketing) at Far Digital (Freelance)

August 1, 2019 - Present

Conducted marketing audits to identify client needs, including company profile and business operations. Developed detailed marketing plans covering inbound marketing, social media, and website strategies to increase brand awareness and engagement. Provided ongoing consulting, training, and support so business owners could manage digital channels and track campaign performance.

Freelance Marketing Specialist at Far Digital

August 1, 2019 - Present

Conducted marketing audits to identify client needs, including company profile and business operations, and developed tailored marketing plans. Planned and implemented inbound marketing, social media, and website strategies to increase brand awareness and engagement. Provided ongoing consulting, training, and support to business owners to help them manage digital channels and track campaign performance.

Customer Care Advisor at Instant Brand(s) Inc.

December 1, 2018 - October 1, 2019

Resolved customer inquiries by diagnosing issues, researching solutions, and guiding troubleshooting steps. Processed returns, refunds, and warranty requests using Shopify, ensuring compliance with company policies.

Customer Care Advisor at Instant Brands Inc.

December 1, 2018 - October 1, 2019

Resolved customer inquiries by diagnosing issues, researching solutions, and guiding customers through troubleshooting steps. Processed returns, refunds, and warranty requests using Shopify while ensuring compliance with company policies.

Apparel Store Owner & Marketing Lead at The Sassy Street - Apparel Store

February 1, 2016 - October 1, 2018

Founded and managed an e-commerce apparel brand overseeing strategy, operations, supplier relationships, and customer service. Developed brand identity and executed social media campaigns on Facebook and Instagram, growing the community to 93,000+ followers within 18 months. Managed product listings, inventory, order fulfillment, and engagement metrics to ensure smooth operations and support revenue growth. Planned and executed digital marketing efforts across paid social, search ads, email marketing, and organic content.