AI-first operator and founder with 12+ years running digital businesses and 2+ years building AI-assisted workflow systems for B2B clients. I design structured AI pipelines to produce reliable, on-brand content outputs at scale. I build end-to-end AI-assisted marketing and customer-service systems—combining LLMs, RAG/knowledge bases, and automation—to deliver multi-channel messaging, content repurposing, and marketplace SEO for service and e-commerce businesses.

AI-first operator and founder with 12+ years running digital businesses and 2+ years building AI-assisted workflow systems for B2B clients. I design structured AI pipelines to produce reliable, on-brand content outputs at scale. I build end-to-end AI-assisted marketing and customer-service systems—combining LLMs, RAG/knowledge bases, and automation—to deliver multi-channel messaging, content repurposing, and marketplace SEO for service and e-commerce businesses.

Available to hire

AI-first operator and founder with 12+ years running digital businesses and 2+ years building AI-assisted workflow systems for B2B clients. I design structured AI pipelines to produce reliable, on-brand content outputs at scale.

I build end-to-end AI-assisted marketing and customer-service systems—combining LLMs, RAG/knowledge bases, and automation—to deliver multi-channel messaging, content repurposing, and marketplace SEO for service and e-commerce businesses.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Fluent
Thai
Advanced

Work Experience

Founder & Lead Builder at Guidance Innovation Co., Ltd.
January 1, 2024 - Present
Designed and delivered AI-assisted workflow systems for B2B clients (travel agencies, law firms), managing discovery, build, and deployment independently. Built a structured AI rewrite engine to produce consistent, fluent written output from rough drafts for client-facing communications across English and Chinese markets. Created AI pipelines using Claude and ChatGPT with prompt engineering and knowledge-base constraints to ensure reliable, brand-appropriate content output. Orchestrated multi-channel messaging workflows with n8n across LINE, WhatsApp, and Messenger for segmented automated client communications. Built a YouTube transcript summarizer and Q&A tool to accelerate knowledge extraction and content repurposing for long-form asset production.
AI CRM & Automation System (Etsy Customer Service) at Etsy Customer Service
January 1, 2023 - Present
Built an AI-assisted drafting and CRM workflow to manage high-volume customer communications using structured response templates and human-in-the-loop review before sending. Designed the system to generate context-aware draft replies quickly, cutting manual writing time while preserving quality control.
E-commerce Brand Owner at Etsy & Amazon
January 1, 2018 - Present
Built and operated multiple product brands, writing and optimizing product listings and customer-facing promotional copy for English-speaking markets. Applied marketplace SEO (keyword research, search-optimized titles/descriptions) to improve organic discoverability. Used AI tools to automate customer response workflows while keeping human review for quality and tone, reducing repetitive writing at scale.

Education

MSc Management at University of Saskatchewan
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Travel & Hospitality