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Bilingual (English/French) Digital Growth Specialist with 4 years of experience driving organic traffic and improving brand visibility through data-backed SEO and content strategy. Skilled in keyword research, technical SEO optimization, backlink acquisition, and performance measurement. Co-author of a published management study and committed to applying evidence-based insights to scale user acquisition and operational impact for innovative freelance marketplaces.…Bilingual (English/French) Digital Growth Specialist with 4 years of experience driving organic traffic and improving brand visibility through data-backed SEO and content strategy. Skilled in keyword research, technical SEO optimization, backlink acquisition, and performance measurement. Co-author of a published management study and committed to applying evidence-based insights to scale user acquisition and operational impact for innovative freelance marketplaces.

Nana Yasmine Nandoh

SEO Expert, Digital Marketer, Growth Marketer, +2

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Bilingual (English/French) Digital Growth Specialist with 4 years of experience driving organic traffic and improving brand visibility through data-backed SEO and content strategy. Skilled in keyword research, technical SEO optimization, backlink acquisition, and performance measurement. Co-author of a published management study and committed to applying evidence-based insights to scale user acquisition and operational impact for innovative freelance marketplaces.…Bilingual (English/French) Digital Growth Specialist with 4 years of experience driving organic traffic and improving brand visibility through data-backed SEO and content strategy. Skilled in keyword research, technical SEO optimization, backlink acquisition, and performance measurement. Co-author of a published management study and committed to applying evidence-based insights to scale user acquisition and operational impact for innovative freelance marketplaces.

Available to hire

Bilingual (English/French) Digital Growth Specialist with 4 years of experience driving organic traffic and improving brand visibility through data-backed SEO and content strategy. Skilled in keyword research, technical SEO optimization, backlink acquisition, and performance measurement.

Co-author of a published management study and committed to applying evidence-based insights to scale user acquisition and operational impact for innovative freelance marketplaces.

Skills

SEO

Data Visualization

SEMrush

Experience Level

SEO

Expert

Data Visualization

Expert

SEMrush

Expert

Language

English

Fluent

French

Advanced

Work Experience

Head of Recruitment & External Engagement at Indigenous Entrepreneurship Research Project – University of Guelph

April 1, 2025 - April 1, 2026

Designed and executed a national digital outreach strategy, increasing participant acquisition by 25% through targeted content marketing and optimized digital engagement funnels. Analyzed user interaction data across 100+ stakeholders, implementing technical content improvements that reduced bounce rates by 15% and accelerated delivery milestones by 2 weeks. Co-authored a published manuscript in the Canadian Journal of Administrative Sciences using industry-relevant keywords and search-optimized frameworks to improve visibility of research outcomes.

Assistant Program Coordinator, Equity & Cultural Initiatives at Cultural Diversity Services – University of Guelph

January 1, 2024 - March 1, 2025

Spearheaded the inaugural Asian Heritage Month digital campaign using SEO-optimized content and social media strategies to increase organic web traffic and event participation by 40%. Managed end-to-end multi-channel marketing initiatives, securing $15,000 in funding by presenting ROI through performance-based reporting and data visualization. Coordinated with 15+ internal departments to ensure web content, landing pages, and digital promotional materials met technical accessibility and search-performance standards.

Communications & Marketing Associate at Office of Graduate & Postdoctoral Studies – University of Guelph

September 1, 2022 - October 1, 2023

Optimized institutional web properties by identifying and implementing key technical SEO improvements, resulting in a 30% increase in organic search visibility for graduate program pages. Developed and executed bilingual (English/French) content strategies, increasing audience reach and engagement by 20% across digital platforms through consistent keyword research and backlink analysis. Analyzed performance metrics to refine content delivery workflows, ensuring communications were data-informed, highly accessible, and aligned with long-term strategic growth objectives.