Nana Yasmine Nandoh

Designed and executed a national digital outreach strategy, increasing participant acquisition by 25% through targeted content marketing and optimized digital engagement funnels. Analyzed user interaction data across 100+ stakeholders, implementing technical content improvements that reduced bounce rates by 15% and accelerated delivery milestones by 2 weeks. Co-authored a published manuscript in the Canadian Journal of Administrative Sciences using industry-relevant keywords and search-optimized frameworks to improve visibility of research outcomes.

Spearheaded the inaugural Asian Heritage Month digital campaign using SEO-optimized content and social media strategies to increase organic web traffic and event participation by 40%. Managed end-to-end multi-channel marketing initiatives, securing $15,000 in funding by presenting ROI through performance-based reporting and data visualization. Coordinated with 15+ internal departments to ensure web content, landing pages, and digital promotional materials met technical accessibility and search-performance standards.

Optimized institutional web properties by identifying and implementing key technical SEO improvements, resulting in a 30% increase in organic search visibility for graduate program pages. Developed and executed bilingual (English/French) content strategies, increasing audience reach and engagement by 20% across digital platforms through consistent keyword research and backlink analysis. Analyzed performance metrics to refine content delivery workflows, ensuring communications were data-informed, highly accessible, and aligned with long-term strategic growth objectives.