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Growth-focused Marketing & Customer Strategy Specialist with 10 years of end-to-end digital marketing, audience growth, and customer lifecycle optimisation experience. I use data-backed insights to understand user behaviour, build brand engagement, and improve customer journeys for sustainable reach and long-term loyalty. I combine practical customer-facing operations with strong analytics skills—segmenting audiences, evaluating ROI, and iterating campaigns to lift engagement, retention, and conversion. I enjoy collaborating cross-functionally and am seeking a permanent marketing role to apply my analytical and digital growth capabilities to support brand development and measurable performance.…Growth-focused Marketing & Customer Strategy Specialist with 10 years of end-to-end digital marketing, audience growth, and customer lifecycle optimisation experience. I use data-backed insights to understand user behaviour, build brand engagement, and improve customer journeys for sustainable reach and long-term loyalty. I combine practical customer-facing operations with strong analytics skills—segmenting audiences, evaluating ROI, and iterating campaigns to lift engagement, retention, and conversion. I enjoy collaborating cross-functionally and am seeking a permanent marketing role to apply my analytical and digital growth capabilities to support brand development and measurable performance.

Xuemin Wang

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Growth-focused Marketing & Customer Strategy Specialist with 10 years of end-to-end digital marketing, audience growth, and customer lifecycle optimisation experience. I use data-backed insights to understand user behaviour, build brand engagement, and improve customer journeys for sustainable reach and long-term loyalty. I combine practical customer-facing operations with strong analytics skills—segmenting audiences, evaluating ROI, and iterating campaigns to lift engagement, retention, and conversion. I enjoy collaborating cross-functionally and am seeking a permanent marketing role to apply my analytical and digital growth capabilities to support brand development and measurable performance.…Growth-focused Marketing & Customer Strategy Specialist with 10 years of end-to-end digital marketing, audience growth, and customer lifecycle optimisation experience. I use data-backed insights to understand user behaviour, build brand engagement, and improve customer journeys for sustainable reach and long-term loyalty. I combine practical customer-facing operations with strong analytics skills—segmenting audiences, evaluating ROI, and iterating campaigns to lift engagement, retention, and conversion. I enjoy collaborating cross-functionally and am seeking a permanent marketing role to apply my analytical and digital growth capabilities to support brand development and measurable performance.

Available to hire

Growth-focused Marketing & Customer Strategy Specialist with 10 years of end-to-end digital marketing, audience growth, and customer lifecycle optimisation experience. I use data-backed insights to understand user behaviour, build brand engagement, and improve customer journeys for sustainable reach and long-term loyalty.

I combine practical customer-facing operations with strong analytics skills—segmenting audiences, evaluating ROI, and iterating campaigns to lift engagement, retention, and conversion. I enjoy collaborating cross-functionally and am seeking a permanent marketing role to apply my analytical and digital growth capabilities to support brand development and measurable performance.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Yoga Instructor & Sales Associate (Part-time) at Yoga Training NZ Limited

July 1, 2025 - March 1, 2026

Delivered customised one-on-one coaching and structured small-group yoga and Pilates sessions, providing premium face-to-face consultations and personalised service. Led membership sales, managed subscription renewal follow-up, and supported long-term retention initiatives to increase repeat attendance and service repurchase. Listened to clients’ fitness goals and matched them to tailored training packages and personalised experience plans to improve sales conversion. Coordinated studio timetables and daily cross-team workflows to maintain smooth operations, and tracked client attendance/consumption/participation data to identify preference trends, refine course structures, and design targeted upsell strategies.

Live Stream Content Operator & User Retention Specialist at KEEP Fitness Platform

January 1, 2023 - January 1, 2025

Designed and hosted regular live customer-facing content sessions to engage audiences and strengthen brand connection. Analysed audience behaviour metrics such as drop-off rate, participation volume, and repeat attendance to optimise session structure and improve completion and repeat participation. Iterated live session plans based on performance and behavioural feedback to sustain long-term loyalty. Supported sustainable sales growth by delivering consistent, high-quality content and nurturing a large following (1M+ monthly active follow-ups) to improve membership conversion and renewal rates.

Consumer Business Specialist (Customer Lifecycle & Growth) at Fintech consumer platforms (name not provided)

January 1, 2015 - January 1, 2025

Supported full-cycle user lifecycle management and data-driven growth analysis for consumer fintech platforms with peak 1.5M daily active users. Analysed large-scale user behaviour, retention, and transaction metrics to identify business risks, pain points, and revenue optimisation opportunities. Translated customer feedback and quantitative findings into implementable customer experience and operations improvement frameworks. Collaborated across functions to iterate product journeys, subscription mechanisms, and promotional strategies to lift retention and conversion performance. Built end-to-end lifecycle systems, including 0-to-1 product launch, monitored post-launch data, and drove continuous business iteration.