Healthcare Finance Website – Content Design & UX Writing

Designed the content experience for a healthcare finance website, transforming complex financial and healthcare information into clear, user-friendly, and accessible web content.

The project focused on improving the website’s information architecture, content hierarchy, navigation, and messaging to help users easily understand services and complete key actions. Through UX writing and content strategy, I created intuitive content that guides users across the website while balancing business goals with user needs.

Key Contributions:

1. Developed the website’s content strategy and messaging framework.
2. Created UX copy for key website pages and user journeys.
3. Simplified complex healthcare and financial concepts using plain language.
4. Improved information architecture and content hierarchy for better usability.
5. Optimized page content for readability, accessibility, and user engagement.
6. Ensured a consistent tone of voice across the website.
7. Collaborated with UX design principles to create a seamless content experience.

Tools Used: Figma, Miro, ChatGPT, Google Docs

Skills

1. Content Design
2. UX Writing
3. Content Strategy
4. Information Architecture
5. Website Content
6. Content Audit
7. Copywriting
8. User Experience (UX)
9. Healthcare Content
10. Financial Services Content