Product Design Leader specializing in scaling complex digital ecosystems across telecom, fintech, and healthcare & enterprise products. Co-led the launch of a super app with 2.5M+ registered users, built independent design systems, and led UX across 100+ member cross-functional delivery organizations. Experienced in end-to-end product design, product strategy, user research, AI-assisted design, and building high-performing design teams that deliver measurable business outcomes. Also teaches user research and UX design certification programs and mentors designers and students.

Sampath Widushan

Product Design Leader specializing in scaling complex digital ecosystems across telecom, fintech, and healthcare & enterprise products. Co-led the launch of a super app with 2.5M+ registered users, built independent design systems, and led UX across 100+ member cross-functional delivery organizations. Experienced in end-to-end product design, product strategy, user research, AI-assisted design, and building high-performing design teams that deliver measurable business outcomes. Also teaches user research and UX design certification programs and mentors designers and students.

Available to hire

Product Design Leader specializing in scaling complex digital ecosystems across telecom, fintech, and healthcare & enterprise products. Co-led the launch of a super app with 2.5M+ registered users, built independent design systems, and led UX across 100+ member cross-functional delivery organizations.

Experienced in end-to-end product design, product strategy, user research, AI-assisted design, and building high-performing design teams that deliver measurable business outcomes. Also teaches user research and UX design certification programs and mentors designers and students.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Visiting Lecturer — User Research for UX at Informatics Institute of Technology (IIT)
September 1, 2025 - Present
Course conductor for the Professional Certificate in User Research for UX, guiding students through research planning, applied methodologies, and data interpretation.
Lead UX Designer at 9uTiron Graphics, Dubai9u (Remote)
August 1, 2025 - Present
Leads the UX Design department, managing a team of three designers, setting standardized workflows, and overseeing design quality across product projects. Directs AI-driven UX initiatives using Claude and other generative AI tools to accelerate research, ideation, wireframing, prototyping, and delivery. Establishes scalable design systems to reduce inconsistencies across 10+ products and sets design hygiene and developer handover standards. Performs strategic UX audits to identify usability issues and inform client product roadmaps, coordinating with product managers to align UX with business objectives.
Course Instructor — BCS User Experience Design Certification at BCS (within Dialog)
December 1, 2023 - Present
Delivers BCS User Experience Design certification lectures within the organization, teaching user experience design concepts and practices.
Lead UX Designer at 9uDialog Axiata PLC, Sri Lanka
October 1, 2021 - August 1, 2025
Co-led the design and launch of the WOW Super App with stakeholders including the VP and Head of Super App, gathering and evaluating user requirements in product workshops. Shaped UX strategy using extensive user research and led UX across a 100+ member cross-functional agile team (engineering, product, QA, design, and business), reaching 2.5M+ registered users. Improved and designed Dialog.lk journeys including Retail Sales, Self-activation, KYC, Offers, and Enterprise flows. Established an enterprise-scale design system and delivered mobile and admin UI for 50+ features. Led a telemedicine revamp (DOC990) via usability analysis, a sub design system, and cross-functional optimization. Enhanced the Genie fintech app by implementing Fixed Deposit, Savings, Insurance, and Loan features, supported by user research, usability testing, A/B testing, heuristic analysis, analytics, and accessibility checks. Also scouted and onboarded external UX vendors with clear deliverables and planning, an
Creative Designer (Freelance) at ServeNow Sri Lanka
January 1, 2020 - January 1, 2021
Produced and edited YouTube videos, managed the channel, and created digital artwork for flyers and social media using Adobe Creative Suite.
AQL Auditor at Brandix Intimate Apparels
January 1, 2016 - May 1, 2016
Conducted quality inspections and sampling, documented findings, ensured compliance with regulations, and provided feedback for continuous improvement.

Education

Postgraduate Diploma in Marketing Management at SLIM
January 1, 2021 - January 1, 2024
BCS Foundation Certificate in User Experience at BCS
January 1, 2023 - July 8, 2026
Bachelor of Design (Hons) at University of Moratuwa
January 1, 2017 - January 1, 2022
Diploma in Information Technology at ESoft Metro Campus (Pearson Assured, UK)
January 1, 2015 - July 8, 2026
Diploma in English at Aquinas University College
January 1, 2015 - July 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Financial Services, Healthcare, Professional Services, Education, Software & Internet

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

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