Lucy Smith
Pioneering sustainability and environmental innovation professional with over 20 years’ experience delivering large-scale change across festivals, creative industries, and grassroots community initiatives.
About
Pioneering sustainability and environmental innovation professional with over 20 years’ experience delivering large-scale change across festivals, creative industries, and grassroots community initiatives. Passionate about turning ambitious ideas into measurable action by connecting environmental responsibility with community engagement.
Over eight years leading Sustainability and Green Initiatives at Glastonbury Festival, developing and delivering practical waste reduction, resource management, sustainable infrastructure, audience engagement, and behavioural change initiatives, including water-free compost toilet systems, reusable stainless steel bottle schemes, water refill partnerships, and circular cup programmes. Experienced across sustainability strategy, stakeholder engagement, communications, marketing, partnerships, business development, and community-led projects.
- 16 years' experience
- Joined July 2026
Industry experience
- Education
- Non-Profit Organization
- Media & Entertainment
Work experience· 5 roles
Creative consultancy supporting artists, creatives, social enterprises, and changemakers to develop compelling brand identities and market their work effectively. Works with clients to define and communicate unique brand identity; develops marketing strategies to increase visibility, engagement, and audience growth; creates authentic content and communications connecting organisations with their audiences. Provides strategic guidance on audience engagement, business growth, and partnership opportunities, and supports clients with brand development, positioning, promotional campaigns, and digital marketing. Builds relationships and collaborations to expand client reach and impact.
Global composting-toilet company providing sustainable sanitation solutions for events across Europe and Australia. Develops and implements marketing strategies to increase brand visibility and market reach; identifies and secures new business opportunities with event organisers and industry partners. Builds and maintains strong relationships with clients, stakeholders, and sustainability networks. Creates promotional content, campaigns, and marketing materials supporting business growth, and contributes to strategic planning, market expansion, and international growth opportunities.
Supports community groups delivering waste reduction, reuse, repair, and environmental action projects. Provides communications, marketing, and engagement support to increase participation and impact. Develops promotional campaigns, newsletters, digital content, and social media materials. Strengthens relationships with community organisations, volunteers, and local stakeholders; supports storytelling through case studies, videos, and impact communications. Assists communities with project development, technical guidance, and fundraising support.
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