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Pioneering sustainability and environmental innovation professional with over 20 years’ experience delivering large-scale change across festivals, creative industries, and grassroots community initiatives. Passionate about turning ambitious ideas into measurable action by connecting environmental responsibility with community engagement. Over eight years leading Sustainability and Green Initiatives at Glastonbury Festival, developing and delivering practical waste reduction, resource management, sustainable infrastructure, audience engagement, and behavioural change initiatives, including water-free compost toilet systems, reusable stainless steel bottle schemes, water refill partnerships, and circular cup programmes. Experienced across sustainability strategy, stakeholder engagement, communications, marketing, partnerships, business development, and community-led projects.…Pioneering sustainability and environmental innovation professional with over 20 years’ experience delivering large-scale change across festivals, creative industries, and grassroots community initiatives. Passionate about turning ambitious ideas into measurable action by connecting environmental responsibility with community engagement. Over eight years leading Sustainability and Green Initiatives at Glastonbury Festival, developing and delivering practical waste reduction, resource management, sustainable infrastructure, audience engagement, and behavioural change initiatives, including water-free compost toilet systems, reusable stainless steel bottle schemes, water refill partnerships, and circular cup programmes. Experienced across sustainability strategy, stakeholder engagement, communications, marketing, partnerships, business development, and community-led projects.

Lucy Smith

Extra, Event Visualizer, Community Manager, +3

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Pioneering sustainability and environmental innovation professional with over 20 years’ experience delivering large-scale change across festivals, creative industries, and grassroots community initiatives. Passionate about turning ambitious ideas into measurable action by connecting environmental responsibility with community engagement. Over eight years leading Sustainability and Green Initiatives at Glastonbury Festival, developing and delivering practical waste reduction, resource management, sustainable infrastructure, audience engagement, and behavioural change initiatives, including water-free compost toilet systems, reusable stainless steel bottle schemes, water refill partnerships, and circular cup programmes. Experienced across sustainability strategy, stakeholder engagement, communications, marketing, partnerships, business development, and community-led projects.…Pioneering sustainability and environmental innovation professional with over 20 years’ experience delivering large-scale change across festivals, creative industries, and grassroots community initiatives. Passionate about turning ambitious ideas into measurable action by connecting environmental responsibility with community engagement. Over eight years leading Sustainability and Green Initiatives at Glastonbury Festival, developing and delivering practical waste reduction, resource management, sustainable infrastructure, audience engagement, and behavioural change initiatives, including water-free compost toilet systems, reusable stainless steel bottle schemes, water refill partnerships, and circular cup programmes. Experienced across sustainability strategy, stakeholder engagement, communications, marketing, partnerships, business development, and community-led projects.

Available to hire

Pioneering sustainability and environmental innovation professional with over 20 years’ experience delivering large-scale change across festivals, creative industries, and grassroots community initiatives. Passionate about turning ambitious ideas into measurable action by connecting environmental responsibility with community engagement.

Over eight years leading Sustainability and Green Initiatives at Glastonbury Festival, developing and delivering practical waste reduction, resource management, sustainable infrastructure, audience engagement, and behavioural change initiatives, including water-free compost toilet systems, reusable stainless steel bottle schemes, water refill partnerships, and circular cup programmes. Experienced across sustainability strategy, stakeholder engagement, communications, marketing, partnerships, business development, and community-led projects.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Founder & Director at Creative Flamingo

May 1, 2026 - Present

Creative consultancy supporting artists, creatives, social enterprises, and changemakers to develop compelling brand identities and market their work effectively. Works with clients to define and communicate unique brand identity; develops marketing strategies to increase visibility, engagement, and audience growth; creates authentic content and communications connecting organisations with their audiences. Provides strategic guidance on audience engagement, business growth, and partnership opportunities, and supports clients with brand development, positioning, promotional campaigns, and digital marketing. Builds relationships and collaborations to expand client reach and impact.

Business Development & Marketing Lead at Natural Event

January 1, 2025 - Present

Global composting-toilet company providing sustainable sanitation solutions for events across Europe and Australia. Develops and implements marketing strategies to increase brand visibility and market reach; identifies and secures new business opportunities with event organisers and industry partners. Builds and maintains strong relationships with clients, stakeholders, and sustainability networks. Creates promotional content, campaigns, and marketing materials supporting business growth, and contributes to strategic planning, market expansion, and international growth opportunities.

Community Impact Team – Marketing & Support Officer at Resource Futures – Community Action Groups (CAG Somerset)

January 1, 2024 - December 31, 2025

Supports community groups delivering waste reduction, reuse, repair, and environmental action projects. Provides communications, marketing, and engagement support to increase participation and impact. Develops promotional campaigns, newsletters, digital content, and social media materials. Strengthens relationships with community organisations, volunteers, and local stakeholders; supports storytelling through case studies, videos, and impact communications. Assists communities with project development, technical guidance, and fundraising support.

Founder & Director at Art Bank – Creative Arts & Music Venue

January 1, 2018 - December 31, 2024

Founded and developed a grassroots creative organisation and community arts venue supporting artists, musicians, and local communities. Established and managed a successful not-for-profit creative arts and music venue. Led marketing, communications, programming, fundraising, and community engagement activities. Developed partnerships with artists, musicians, community groups, and funding organisations. Managed promotional campaigns, social media, events, and audience development. Increased community participation and built a strong local reputation through creative programming and engagement.

Sustainability Coordinator at Glastonbury Festival

January 1, 2010 - December 31, 2018

Coordinated sustainability and green initiatives across festival operations. Audited environmental performance and developed sustainability strategies focusing on waste reduction, resource management, and behavioural change. Pioneered innovative sustainability initiatives including water-free compost toilet systems, reusable bottle schemes, water refill partnerships, and circular solutions to reduce single-use waste. Collaborated with charities, environmental organisations, suppliers, operational teams, sponsors, and community partners to deliver sustainability objectives. Developed environmental communications, campaigns, and audience engagement activities including content for festival screens and visitor messaging. Supported initiatives encouraging sustainable travel, public transport use, and more environmentally responsible behaviours.