Adebayo Olajide

Freelance Lead Generation Specialist at Upwork

Built and managed multi-channel outbound campaigns (email, LinkedIn, cold calling) generating 220+ qualified leads per month for enterprise IT clients. Improved MQL-to-SQL conversion rate by 38% through lead scoring criteria created with the sales team. Reduced cost-per-lead by 27% by optimizing targeting and reallocating budget to top-performing channels. Maintained and cleaned a 15,000+ contact CRM database (data accuracy from 68% to 96%). Designed and A/B tested cold email sequences achieving 42% open rate and 12% reply rate. Coordinated lead handoff and follow-up with three distributed sales teams across time zones.

Lead Generation Specialist at Sterling Networks Nigeria

Sourced and qualified 150+ new leads monthly for cloud infrastructure and managed IT services. Implemented a lead scoring model in HubSpot, improving sales follow-up efficiency by 25%. Ran ABM campaigns targeting mid-market IT decision-makers, contributing to a 20% increase in demo bookings. Collaborated with content marketing to launch gated resources (whitepapers, webinars) generating 500+ inbound leads over 12 months. Trained and mentored two junior SDRs on outreach best practices and CRM hygiene.