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E-commerce and performance marketing specialist with 7+ years of experience building and scaling online businesses. Co-founded shave.bg and a performance marketing agency (metrixminds.co), with deep hands-on expertise in Meta Ads, Google Ads, email marketing, Shopify, analytics, and CRO. Currently building a new D2C e-commerce brand from the ground up, focusing on full-funnel marketing strategy (paid social, email flows) and conversion rate optimisation. Open to performance marketing collaborations with agencies and brands, as well as full-time roles in e-commerce and digital marketing.…E-commerce and performance marketing specialist with 7+ years of experience building and scaling online businesses. Co-founded shave.bg and a performance marketing agency (metrixminds.co), with deep hands-on expertise in Meta Ads, Google Ads, email marketing, Shopify, analytics, and CRO. Currently building a new D2C e-commerce brand from the ground up, focusing on full-funnel marketing strategy (paid social, email flows) and conversion rate optimisation. Open to performance marketing collaborations with agencies and brands, as well as full-time roles in e-commerce and digital marketing.

EMIL DEVEDJIEV

Digital Marketer, Performance Marketer, Conversion Rate Optimization Expert, +2

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E-commerce and performance marketing specialist with 7+ years of experience building and scaling online businesses. Co-founded shave.bg and a performance marketing agency (metrixminds.co), with deep hands-on expertise in Meta Ads, Google Ads, email marketing, Shopify, analytics, and CRO. Currently building a new D2C e-commerce brand from the ground up, focusing on full-funnel marketing strategy (paid social, email flows) and conversion rate optimisation. Open to performance marketing collaborations with agencies and brands, as well as full-time roles in e-commerce and digital marketing.…E-commerce and performance marketing specialist with 7+ years of experience building and scaling online businesses. Co-founded shave.bg and a performance marketing agency (metrixminds.co), with deep hands-on expertise in Meta Ads, Google Ads, email marketing, Shopify, analytics, and CRO. Currently building a new D2C e-commerce brand from the ground up, focusing on full-funnel marketing strategy (paid social, email flows) and conversion rate optimisation. Open to performance marketing collaborations with agencies and brands, as well as full-time roles in e-commerce and digital marketing.

Available to hire

E-commerce and performance marketing specialist with 7+ years of experience building and scaling online businesses. Co-founded shave.bg and a performance marketing agency (metrixminds.co), with deep hands-on expertise in Meta Ads, Google Ads, email marketing, Shopify, analytics, and CRO.

Currently building a new D2C e-commerce brand from the ground up, focusing on full-funnel marketing strategy (paid social, email flows) and conversion rate optimisation. Open to performance marketing collaborations with agencies and brands, as well as full-time roles in e-commerce and digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Bulgarian

Fluent

English

Advanced

German

Intermediate

Russian

Beginner

Work Experience

Co-Founder at Kaptara Ltd.

September 1, 2025 - Present

Building a new D2C e-commerce brand from the ground up, applying performance marketing and e-commerce operations expertise. Developing full-funnel strategy including paid social, email flows/triggered campaigns, and conversion rate optimisation. Working across Shopify setup and growth execution with a focus on scalable acquisition and improved on-site performance.

Co-Founder at MetrixMinds Digital Agency (metrixminds.co)

September 1, 2023 - August 1, 2025

Co-founded and scaled a digital agency specialising in e-commerce performance. Led Meta Ads strategy and media buying to drive data-driven customer acquisition and performance scaling. Delivered Google Ads, email marketing, and CRO services to maximise client ROI, and built tailored marketing strategies to improve brand visibility and profitability.

Co-Founder & E-Commerce Manager at shave.bg

April 1, 2019 - August 1, 2025

Co-founded and managed an online store for men's grooming, shaving, and beard care products. Distributed premium European and American brands across Bulgaria. Optimised website structure for conversion rate improvement and best-in-class user experience. Managed Google Analytics reporting and KPI tracking. Planned and executed Facebook Ads, Google Ads, newsletter and triggered email campaigns. Drove business growth through B2B sales and onboarding new brand partners.

Marketing Campaign Manager at Club Globals & AiRelo (Erasmus Programme)

September 1, 2018 - February 1, 2019

Developed and executed marketing campaigns for a chatbot assisting foreigners with city registration in Germany. Created promotional materials, identified target audiences, and analysed campaign data to measure success and optimise performance.

Founder & Platform Manager at time4u.bg - Booking Platform

January 1, 2018 - January 1, 2019

Founded and managed a booking platform for beauty and massage studios in Bulgaria. Collaborated with UI/UX designers to support seamless user experience and product development. Onboarded hundreds of salon partners via B2B sales and executed digital campaigns to drive end-customer bookings.