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Senior Performance Marketing and Paid Acquisition specialist with 7+ years of experience scaling customer acquisition, revenue growth, and mobile app adoption across InsurTech, FinTech, Healthcare/NDIS, and digital services. Managed $5M+ annual paid media budgets across Google Ads (Search, Performance Max, Demand Gen, Display, YouTube, App), Meta, TikTok, and programmatic channels. Deep expertise in GA4, GTM, AppsFlyer/MMP, conversion tracking, attribution, CAC/LTV optimization, creative testing, incrementality testing, and performance reporting. Skilled in automation (Google Ads Scripts, n8n), budget forecasting, KPI planning, and stakeholder reporting to drive measurable growth.…Senior Performance Marketing and Paid Acquisition specialist with 7+ years of experience scaling customer acquisition, revenue growth, and mobile app adoption across InsurTech, FinTech, Healthcare/NDIS, and digital services. Managed $5M+ annual paid media budgets across Google Ads (Search, Performance Max, Demand Gen, Display, YouTube, App), Meta, TikTok, and programmatic channels. Deep expertise in GA4, GTM, AppsFlyer/MMP, conversion tracking, attribution, CAC/LTV optimization, creative testing, incrementality testing, and performance reporting. Skilled in automation (Google Ads Scripts, n8n), budget forecasting, KPI planning, and stakeholder reporting to drive measurable growth.

Mohamad Safaiean

Performance Marketer, Digital Marketer, Marketing Analyst, +1

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Senior Performance Marketing and Paid Acquisition specialist with 7+ years of experience scaling customer acquisition, revenue growth, and mobile app adoption across InsurTech, FinTech, Healthcare/NDIS, and digital services. Managed $5M+ annual paid media budgets across Google Ads (Search, Performance Max, Demand Gen, Display, YouTube, App), Meta, TikTok, and programmatic channels. Deep expertise in GA4, GTM, AppsFlyer/MMP, conversion tracking, attribution, CAC/LTV optimization, creative testing, incrementality testing, and performance reporting. Skilled in automation (Google Ads Scripts, n8n), budget forecasting, KPI planning, and stakeholder reporting to drive measurable growth.…Senior Performance Marketing and Paid Acquisition specialist with 7+ years of experience scaling customer acquisition, revenue growth, and mobile app adoption across InsurTech, FinTech, Healthcare/NDIS, and digital services. Managed $5M+ annual paid media budgets across Google Ads (Search, Performance Max, Demand Gen, Display, YouTube, App), Meta, TikTok, and programmatic channels. Deep expertise in GA4, GTM, AppsFlyer/MMP, conversion tracking, attribution, CAC/LTV optimization, creative testing, incrementality testing, and performance reporting. Skilled in automation (Google Ads Scripts, n8n), budget forecasting, KPI planning, and stakeholder reporting to drive measurable growth.

Available to hire

Senior Performance Marketing and Paid Acquisition specialist with 7+ years of experience scaling customer acquisition, revenue growth, and mobile app adoption across InsurTech, FinTech, Healthcare/NDIS, and digital services. Managed $5M+ annual paid media budgets across Google Ads (Search, Performance Max, Demand Gen, Display, YouTube, App), Meta, TikTok, and programmatic channels.

Deep expertise in GA4, GTM, AppsFlyer/MMP, conversion tracking, attribution, CAC/LTV optimization, creative testing, incrementality testing, and performance reporting. Skilled in automation (Google Ads Scripts, n8n), budget forecasting, KPI planning, and stakeholder reporting to drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Beginner

Work Experience

Acquisition Marketing Manager at Azki.com (InsurTech)

January 1, 2023 - June 1, 2026

Managed and optimized $5M+ annual paid media budget across Google Search, Performance Max, Demand Gen, Display, YouTube, and App campaigns, contributing up to 40% of company GMV. Increased new customer acquisition by 35% YoY through audience segmentation, bidding automation, campaign restructuring, and landing page improvements. Scaled mobile app growth to 1M+ installs using integrated App campaigns and AppsFlyer MMP tracking with acquisition funnels and lifecycle remarketing. Reduced CPA by 10% and manual workload by 30% using Google Ads Scripts, n8n automation, and incrementality testing. Led creative strategy and A/B testing; built Looker Studio dashboards for budget forecasting and executive reporting.

Marketing Manager (Remote / Contract) at Mycaring.com.au (Australia)

November 1, 2022 - November 1, 2023

Led growth marketing for Australian NDIS healthcare services, managing a $200K+ annual budget across Google Ads and Meta Ads. Increased qualified lead volume by 42% through audience refinement, landing page optimization, and creative strategy for NDIS audiences. Grew Monthly Active Users by 45% through acquisition, retention, and remarketing with localized messaging. Coordinated a six-person marketing team across campaign execution, content, reporting, and performance optimization.

Performance Marketing Specialist at Part Financial Data Processing Group

May 1, 2022 - December 1, 2022

Improved full-funnel performance by reducing cost per lead by 50% (from $4 to $2) through campaign restructuring, bidding optimization, and audience targeting improvements. Increased lead generation volume while lowering acquisition costs via conversion-focused campaign management and landing page improvements. Drove new customer acquisitions up by 50% through optimization of conversion pathways and campaign structure.

Performance Marketing Specialist at Balloon Holding

January 1, 2021 - April 1, 2022

Drove paid media strategy for 10+ brands, optimizing Google Ads and GA4 tracking to improve ROI across diverse verticals. Focused on measurement improvements, conversion tracking reliability, and ongoing campaign optimization aligned to business outcomes.