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Digital Marketing Expert with 5+ years of experience in paid media, SEO, and data-driven optimization. I create and manage high-performing PPC and paid social campaigns across Google, Bing, and Meta to boost ROI, traffic, and conversions. I’m analytical and detail-oriented—focused on keyword research, conversion rate optimization, A/B testing, and tracking performance using tools like Google Analytics and Tag Manager. I align campaign strategy with business goals and deliver clear insights and reporting to stakeholders.…Digital Marketing Expert with 5+ years of experience in paid media, SEO, and data-driven optimization. I create and manage high-performing PPC and paid social campaigns across Google, Bing, and Meta to boost ROI, traffic, and conversions. I’m analytical and detail-oriented—focused on keyword research, conversion rate optimization, A/B testing, and tracking performance using tools like Google Analytics and Tag Manager. I align campaign strategy with business goals and deliver clear insights and reporting to stakeholders.

Nishad Shetty

PPC Manager, Digital Marketer, SEO Expert, +3

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Digital Marketing Expert with 5+ years of experience in paid media, SEO, and data-driven optimization. I create and manage high-performing PPC and paid social campaigns across Google, Bing, and Meta to boost ROI, traffic, and conversions. I’m analytical and detail-oriented—focused on keyword research, conversion rate optimization, A/B testing, and tracking performance using tools like Google Analytics and Tag Manager. I align campaign strategy with business goals and deliver clear insights and reporting to stakeholders.…Digital Marketing Expert with 5+ years of experience in paid media, SEO, and data-driven optimization. I create and manage high-performing PPC and paid social campaigns across Google, Bing, and Meta to boost ROI, traffic, and conversions. I’m analytical and detail-oriented—focused on keyword research, conversion rate optimization, A/B testing, and tracking performance using tools like Google Analytics and Tag Manager. I align campaign strategy with business goals and deliver clear insights and reporting to stakeholders.

Available to hire

Digital Marketing Expert with 5+ years of experience in paid media, SEO, and data-driven optimization. I create and manage high-performing PPC and paid social campaigns across Google, Bing, and Meta to boost ROI, traffic, and conversions.

I’m analytical and detail-oriented—focused on keyword research, conversion rate optimization, A/B testing, and tracking performance using tools like Google Analytics and Tag Manager. I align campaign strategy with business goals and deliver clear insights and reporting to stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Paid Ads Specialist at 4Labs Digital

March 1, 2025 - January 1, 2026

Led full-funnel paid ad campaigns across Google, Bing, and Meta with a focus on improving ROI and reducing CPL. Managed campaign setup, optimization, and performance tracking; conducted A/B testing, keyword research, and ad copywriting. Implemented conversion tracking and delivered performance reports with key insights. Drove engagement and lead generation for clients across entertainment, tech, and e-commerce sectors.

Search Engine Marketing Specialist at Real Estate Webmasters

March 1, 2025 - January 1, 2026

Developed and optimized PPC campaigns in Google Ads and Bing to drive traffic and increase conversions for real estate clients. Performed keyword research and competitor analysis to identify high-value opportunities and improve performance. Managed campaign operations including budget allocation, bid strategies, and A/B testing of ad creatives and landing pages. Used Google Analytics and tracking tools (including Tag Manager) to generate insights and continuously optimize campaigns. Improved ad copy, keyword targeting, and landing-page alignment to enhance Quality Score and conversion rates. Prepared performance reports and recommendations for stakeholders while monitoring industry trends and best practices.

SEM/PPC Analyst at Local IQ | USA TODAY NETWORK

June 1, 2021 - March 31, 2023

Managed and optimized 120+ Google Ads and Bing Ads campaigns primarily for US and Canada clients. Worked across budgets ranging from $1,000 to $500,000+ per campaign. Achieved measurable improvements including higher CTR and lower CPC through keyword research, competitor analysis, and A/B testing of creative and landing pages. Collaborated with client teams to align SEM with business objectives, improving lead quality and ROI, and increasing visibility for key accounts.

SEM/PPC Analyst at Local IQ| USA TODAY NETWORK

June 1, 2021 - March 1, 2023

Managed and optimized 120+ Google Ads and Bing Ads campaigns for US and Canada clients. Worked on budgets ranging from $1,000 to $500,000+ per campaign, achieving a 15% increase in CTR and a 10% reduction in CPC. Conducted keyword research and competitor analysis to improve visibility by ~20% for key clients. Built A/B testing programs for creatives and landing pages, contributing to an average 10% improvement in conversion rates. Collaborated with client teams to align SEM strategies with business goals, improving lead quality and ROI.

Business Development Associate at Pace-IIT & NEET Education Institute

January 1, 2021 - June 1, 2021

Maintained CRM-based records of prospecting activities to support lead tracking and follow-up. Assisted in creating marketing materials that highlighted products and services to attract new clientele. Conducted market research and competitive analysis to identify emerging trends, informing business decisions.

Digital Enabler at Mahindra and Mahindra Auto Division

August 1, 2018 - August 1, 2020

Drove digital marketing campaigns using Google and Facebook (Meta) Ads to support new product launches, increasing product adoption and awareness by 12.5%. Built integrated digital strategies combining targeted ad copy, landing page optimization, and remarketing to maximize reach and conversions. Used analytics to monitor performance and refine targeting, reducing CPA by 8% and improving engagement. Produced data-driven content aligned with brand voice, increasing product engagement and inquiries by 5%.