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Performance Marketing Specialist with experience planning, executing, and optimizing Meta advertising campaigns for premium real estate projects across the UAE, Europe, and India. Skilled in paid media, lead generation, CRM/lead management, property marketing, and campaign performance optimization using KPIs such as CPL, CTR, CPM, reach, impressions, and lead quality. A proven track record contributing to AED 70+ million in property sales through cost-efficient digital campaigns. Strong in scaling lead generation, audience research, retargeting/Lookalike campaigns, and creative/A-B testing to improve ROI through data-driven marketing strategies and detailed weekly performance reporting with optimization recommendations.…Performance Marketing Specialist with experience planning, executing, and optimizing Meta advertising campaigns for premium real estate projects across the UAE, Europe, and India. Skilled in paid media, lead generation, CRM/lead management, property marketing, and campaign performance optimization using KPIs such as CPL, CTR, CPM, reach, impressions, and lead quality. A proven track record contributing to AED 70+ million in property sales through cost-efficient digital campaigns. Strong in scaling lead generation, audience research, retargeting/Lookalike campaigns, and creative/A-B testing to improve ROI through data-driven marketing strategies and detailed weekly performance reporting with optimization recommendations.

Tony Sebastian

Digital Marketer, PPC Manager, Marketing Analyst, +2

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Performance Marketing Specialist with experience planning, executing, and optimizing Meta advertising campaigns for premium real estate projects across the UAE, Europe, and India. Skilled in paid media, lead generation, CRM/lead management, property marketing, and campaign performance optimization using KPIs such as CPL, CTR, CPM, reach, impressions, and lead quality. A proven track record contributing to AED 70+ million in property sales through cost-efficient digital campaigns. Strong in scaling lead generation, audience research, retargeting/Lookalike campaigns, and creative/A-B testing to improve ROI through data-driven marketing strategies and detailed weekly performance reporting with optimization recommendations.…Performance Marketing Specialist with experience planning, executing, and optimizing Meta advertising campaigns for premium real estate projects across the UAE, Europe, and India. Skilled in paid media, lead generation, CRM/lead management, property marketing, and campaign performance optimization using KPIs such as CPL, CTR, CPM, reach, impressions, and lead quality. A proven track record contributing to AED 70+ million in property sales through cost-efficient digital campaigns. Strong in scaling lead generation, audience research, retargeting/Lookalike campaigns, and creative/A-B testing to improve ROI through data-driven marketing strategies and detailed weekly performance reporting with optimization recommendations.

Available to hire

Performance Marketing Specialist with experience planning, executing, and optimizing Meta advertising campaigns for premium real estate projects across the UAE, Europe, and India. Skilled in paid media, lead generation, CRM/lead management, property marketing, and campaign performance optimization using KPIs such as CPL, CTR, CPM, reach, impressions, and lead quality. A proven track record contributing to AED 70+ million in property sales through cost-efficient digital campaigns.

Strong in scaling lead generation, audience research, retargeting/Lookalike campaigns, and creative/A-B testing to improve ROI through data-driven marketing strategies and detailed weekly performance reporting with optimization recommendations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Tamil

Advanced

Malayalam

Advanced

Work Experience

Property Marketing

August 2, 2025 - Present

Managed property finder listings including pricing updates, availability management, listing optimization, and property promotions to maximize visibility and lead generation.

CRM & Lead Management

August 2, 2025 - Present

Managed CRM systems for lead assignment, tracking, reporting, and follow-up coordination. Worked closely with sales consultants to improve lead response time and conversion rates. Monitored lead quality and campaign performance to maximize ROI.

Performance Marketing Specialist at Luxury Properties LLC

August 2, 2025 - Present

Planned, launched, and optimized Meta lead generation campaigns for premium real estate projects across the UAE, European and Indian markets. Managed multiple paid advertising campaigns simultaneously for residential and investment properties. Optimized using KPIs such as CPL, CTR, CPM, reach, impressions, and lead quality. Conducted audience research, interest targeting, lookalike creation, and retargeting. Performed A/B testing across creatives, ad copy, audience segments, and campaign objectives. Generated qualified buyer leads with cost-efficient acquisition and produced weekly performance reports with optimization recommendations. Coordinated lead generation and tracking workflows with sales for improved response time and conversion.

Digital Marketing Intern at Epic Venture

March 2, 2025 - June 2, 2025

Assisted in planning and executing paid advertising campaigns on Meta platforms (Facebook & Instagram) focused on audience targeting, budget optimization, and performance tracking. Contributed to off-page SEO through backlink outreach, directory submissions, and competitor analysis to improve domain authority and search rankings. Conducted keyword research and content optimization for blog posts and landing pages to support SEO goals. Collaborated with design and content teams to develop engaging ad creatives and marketing materials.

Listing Coordinator at Morewise Real Estate Broker LLC

August 1, 2023 - November 1, 2024

Managed and maintained high-quality property listings on leading real estate platforms including Bayut, Dubizzle, and Property Finder, ensuring optimized SEO, accurate content, and strong visual presentation. Coordinated with sales and leasing agents to collect, verify, and upload essential materials such as professional photos, floor plans, and detailed property descriptions to drive lead generation and improve visibility. Ensured full compliance with Dubai Land Department (DLD) and RERA standards by verifying documentation and maintaining accuracy across all listings. Prepared essential documentation including Contract A, Contract B, Contract F, and tenancy agreements in accordance with DLD and RERA regulations.

Listing Coordinator / Real Estate Listing Support at Morewise Real Estate Broker LLC

August 1, 2023 - November 1, 2024

Managed and maintained high-quality property listings on leading platforms including Bayut, Dubizzle, and Property Finder, ensuring optimized SEO, accurate content, and strong visual presentation. Collaborated with sales and leasing agents to collect, verify, and upload essential materials such as professional photos, floor plans, and detailed property descriptions to support lead generation and visibility. Ensured full compliance with Dubai Land Department (DLD) and Real Estate Regulatory Agency (RERA) standards by verifying documentation and maintaining accuracy across all listings. Prepared required documentation including Contract A, Contract B, Contract F, and tenancy agreements in line with DLD and RERA regulations.