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Marketing and branding professional with a hospitality background, combining analytical thinking with creative strategy. Experienced in revenue distribution operations, social media and business development, and brand partnerships across travel and podcast environments. Brings strong execution skills across content creation, positioning, partner outreach, and data-driven campaign evaluation—turning brand insights into clear go-to-market actions and engaging, platform-ready content.…Marketing and branding professional with a hospitality background, combining analytical thinking with creative strategy. Experienced in revenue distribution operations, social media and business development, and brand partnerships across travel and podcast environments. Brings strong execution skills across content creation, positioning, partner outreach, and data-driven campaign evaluation—turning brand insights into clear go-to-market actions and engaging, platform-ready content.

Katherine Hernandez Rassias

Brand Strategist, Marketing Strategist, Social Media Manager, +3

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Marketing and branding professional with a hospitality background, combining analytical thinking with creative strategy. Experienced in revenue distribution operations, social media and business development, and brand partnerships across travel and podcast environments. Brings strong execution skills across content creation, positioning, partner outreach, and data-driven campaign evaluation—turning brand insights into clear go-to-market actions and engaging, platform-ready content.…Marketing and branding professional with a hospitality background, combining analytical thinking with creative strategy. Experienced in revenue distribution operations, social media and business development, and brand partnerships across travel and podcast environments. Brings strong execution skills across content creation, positioning, partner outreach, and data-driven campaign evaluation—turning brand insights into clear go-to-market actions and engaging, platform-ready content.

Available to hire

Marketing and branding professional with a hospitality background, combining analytical thinking with creative strategy. Experienced in revenue distribution operations, social media and business development, and brand partnerships across travel and podcast environments.

Brings strong execution skills across content creation, positioning, partner outreach, and data-driven campaign evaluation—turning brand insights into clear go-to-market actions and engaging, platform-ready content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Host Company: TikTok Social Media Content & Brand Strategy Intern at All Basics Uniforms

May 1, 2026 - July 1, 2026

Designed a complete TikTok content strategy and brand voice playbook for All Basics Uniforms, translating minimalist positioning into scroll-stopping content ready for launch. Built reusable TikTok template packs (caption frameworks and visual consistency tools) and a pilot content calendar aligned across TikTok and Instagram. Used TikTok Creative Center and AI tools (ChatGPT, Claude, Gamma) to accelerate script writing, trend research, and creative production.

TikTok Social Media Content & Brand Strategy Intern (Remote) at All Basic Uniforms

May 1, 2026 - July 1, 2026

Designed a complete TikTok content strategy and brand voice playbook for launch, translating minimalist positioning into scroll-stopping content. Built reusable TikTok template packs, caption frameworks, and a pilot content calendar to ensure visual consistency across TikTok and Instagram. Used TikTok Creative Center and AI tools (ChatGPT, Claude, Gamma) to accelerate trend research, scripting, and creative production.

Revenue & Distribution Systems Trainee at Radisson Hotel Group, EMEA

July 1, 2025 - February 1, 2026

Supported pricing, distribution, and rate parity operations across Radisson's EMEA hotel portfolio, maintaining accurate rates and availability across OTAs, Brand.com, the mobile app, and metasearch channels. Resolved 20+ daily distribution tickets related to OTA access, Deal of the Day setup, CUG alignment, and reservation errors, protecting rate parity within SLA standards. Audited Deal of the Day campaigns using Lighthouse to identify parity issues and availability gaps that could impact EMEA revenue.

Marketing & Partnerships Intern at IHC Agency (Biohack-it Podcast)

July 1, 2024 - November 1, 2024

Researched and evaluated 100+ potential brand partnerships for the Biohack-it Podcast, advancing around 50 based on audience fit and strategic alignment. Managed podcast social media across YouTube (primary), Instagram, TikTok, and X, analyzing audience behavior to shape content and engagement strategy.

Business Development Intern at We Travel Hub

June 1, 2024 - February 1, 2025

Managed social media content planning and publishing across Instagram, Facebook, TikTok, and Pinterest. Researched 15+ travel-tech and ski-tourism competitors to map positioning, content strategies, and market gaps to guide business priorities. Built a database of 10+ global ski resorts for the Travelfinder product, structuring data to improve searchability and user experience.

Senior Consultant at IEU Consulting Projects, IE University

January 1, 2023 - May 1, 2024

Delivered consulting projects for SGS (BBA Consulting Practicum, Jan–May 2024) and PRIM (IEU Strategy Lab, Jan–Jun 2023), covering market research, sustainability strategy, and product launch planning. Presented executive-level recommendations, go-to-market strategy, and launch roadmaps to client stakeholders and IE faculty.

Senior Consultant (IEU Consulting Projects) at IE University

January 1, 2023 - May 1, 2024

Founder & Operator at @TEKHENOSPTRY (Food Delivery Venture)

May 1, 2020 - May 1, 2021

Launched and operated a food delivery business during the pandemic, selling 2,000 units in four months while managing branding, packaging design, and social media promotion.

Founder & Operator at @TEKHENOSP TY, Food Delivery Venture

May 1, 2020 - May 1, 2021

Launched and operated a food delivery business during the pandemic, selling 2,000 units in four months. Managed branding, packaging design, and social media promotion while running day-to-day operations.