Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Performance-driven Google Ads Strategist with over 9 years of experience managing and optimizing complex, multi-million dollar digital marketing portfolios. Expert in Google Ads, Google Analytics, and Data Studio, with a proven track record of driving $80M+ in revenue through advanced PPC strategies and data-led decision-making. Formally recognized with AdWords and Google Analytics certifications, specialized in delivering high-impact marketing results for enterprise and SMB clients.…I am a Performance-driven Google Ads Strategist with over 9 years of experience managing and optimizing complex, multi-million dollar digital marketing portfolios. Expert in Google Ads, Google Analytics, and Data Studio, with a proven track record of driving $80M+ in revenue through advanced PPC strategies and data-led decision-making. Formally recognized with AdWords and Google Analytics certifications, specialized in delivering high-impact marketing results for enterprise and SMB clients.

Pankaj Gairola

PPC Manager, Digital Marketer, Marketing Analyst, +2





I am a Performance-driven Google Ads Strategist with over 9 years of experience managing and optimizing complex, multi-million dollar digital marketing portfolios. Expert in Google Ads, Google Analytics, and Data Studio, with a proven track record of driving $80M+ in revenue through advanced PPC strategies and data-led decision-making. Formally recognized with AdWords and Google Analytics certifications, specialized in delivering high-impact marketing results for enterprise and SMB clients.…I am a Performance-driven Google Ads Strategist with over 9 years of experience managing and optimizing complex, multi-million dollar digital marketing portfolios. Expert in Google Ads, Google Analytics, and Data Studio, with a proven track record of driving $80M+ in revenue through advanced PPC strategies and data-led decision-making. Formally recognized with AdWords and Google Analytics certifications, specialized in delivering high-impact marketing results for enterprise and SMB clients.

Available to hire

I am a Performance-driven Google Ads Strategist with over 9 years of experience managing and optimizing complex, multi-million dollar digital marketing portfolios. Expert in Google Ads, Google Analytics, and Data Studio, with a proven track record of driving $80M+ in revenue through advanced PPC strategies and data-led decision-making. Formally recognized with AdWords and Google Analytics certifications, specialized in delivering high-impact marketing results for enterprise and SMB clients.

Skills

Experience Level

Google Ads

Expert

Leadership

Expert

Data Visualization

Expert

Work Experience

Digital Marketing & Research Senior Associate at Google Operations Center

March 1, 2021 - January 1, 2026

Drove $80M+ total revenue by optimizing Google Ads campaigns for Fortune 500 e-commerce clients across HPC (Health, Personal Care) and FBR (Food, Beverage, Restaurant) verticals in the AMER region. Managed 15+ enterprise clients with improved satisfaction and retention, reduced CPA via advanced campaign optimization and A/B testing, and built training programs for a 12-member team. Delivered analytics-driven stakeholder reporting using Google Sheets and proprietary tools, collaborated with AMER account managers for media planning and bidding strategy optimization, and supported upsell opportunities generating $50M+ in incremental revenue. Ensured adherence to Google Ads policies, conducted keyword research and audience targeting, and implemented conversion optimization.

Senior Process Executive (Google Ads Specialist) at Cognizant Technology Solutions

October 1, 2018 - February 1, 2021

Managed a portfolio of 50+ Google Ads accounts (SMB and LCS) with ~$5M annual spend, performing insight inspections and opportunity analysis. Improved CTR by 25% and conversion rates by 22% through keyword selection and bid management. Increased lead generation by 30% via landing page optimization, ad copy refinement, and CRO strategies. Resolved technical and tracking issues using expertise in billing, analytics, Merchant Center, Tag Manager, and conversion tracking; improved client satisfaction by coordinating on planning and reporting.

Senior Analyst at HCL Technologies

August 1, 2016 - March 1, 2018

Provided technical support and customer service for Deutsche Bank virtual machine infrastructure, resolving 90% of issues on first contact through analytical problem-solving. Collaborated with internal teams to diagnose and resolve complex account-specific challenges, reducing issue resolution time by 25%, and improved customer satisfaction and retention by 15% through proactive issue identification and tailored communication.