Available to hire
Strategic digital marketer with experience driving paid and organic growth across multiple channels, translating data into measurable business outcomes. Skilled in planning, launching, and optimizing campaigns using tools such as Google Ads, Meta Ads, LinkedIn, GA4/Google Analytics, and SEO.
Known for end-to-end campaign management, audience targeting and segmentation, A/B testing, and performance reporting with actionable insights. Brings strong copywriting and content refinement skills to ensure consistent messaging and ROI-focused execution across industries.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malay
Advanced
Work Experience
Digital Marketing Manager at TribeCar Pte Ltd / The Singapore Lyric Opera Limited / The Immigration People
November 2, 2024 - PresentDeveloped and executed end-to-end digital marketing strategies across paid and organic channels, aligned with client objectives, target audiences, and business KPIs. Planned, launched, and optimized paid media campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms to improve ROI, conversions, and cost efficiency.
Implemented SEO initiatives including on-page optimization, content structuring, and organic growth. Conducted in-depth keyword research, audience segmentation, A/B testing, and continuous campaign optimization to improve targeting accuracy and effectiveness. Monitored and analyzed performance using analytics tools (e.g., Google Analytics and dashboards) and provided actionable insights and recommendations.
Managed end-to-end client relationships including requirement gathering, campaign planning, execution updates, and performance reporting. Wrote and refined ad copy and marketing content to ensure brand consistency, clear messaging, and campaign effectiveness
Digital Marketing Manager at TribeCar Pte Ltd
November 2, 2024 - PresentDevelop and execute end-to-end digital marketing strategies across paid and organic channels, aligned with client objectives, target audiences, and business KPIs. Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms to improve ROI, conversions, and cost efficiency. Implement SEO (on-page optimization, content structuring, organic growth initiatives) and run in-depth keyword research, audience segmentation, and A/B testing. Monitor, analyze, and report campaign performance using analytics tools and dashboards, delivering actionable insights. Manage end-to-end client relationships including requirements gathering, campaign planning, execution updates, and performance reporting. Develop and refine ad copy/creative to ensure brand consistency and effective messaging across channels.
Digital Marketer (Freelance) at N/A
June 1, 2024 - November 2, 2024Freelance digital marketing work; managed planning and execution of marketing activities across paid and organic channels, including campaign reporting and analysis to improve performance and targeting.
Assistant Marketing Manager at Cordlife Group Limited (SGX Listed)
July 1, 2023 - June 1, 2024Planned, managed, and executed integrated marketing communications across traditional and digital channels. Set up, managed, and monitored online ad campaigns on Google, Facebook, Instagram, TikTok, LinkedIn, and more; prepared pre- and post-campaign reports for clients.
Analyzed campaign results to identify insights and provide recommendations to improve performance. Prepared media schedules, budgeting, budget tracking, and billing for campaigns.
Assistant Marketing Manager at Cordlife Group Limited
July 1, 2023 - June 30, 2024Plan, manage, and execute integrated marketing communications (IMC) across traditional and digital channels. Set up, manage, and monitor online ad campaigns on Google, Facebook/Instagram, TikTok, LinkedIn, and other platforms. Prepare pre- and post-campaign reports for clients and analyze results to identify insights and make recommendations. Prepare media schedules across channels and handle budget tracking and billing.
Digital Marketing Specialist (Senior Executive) at Mandate Communications (S) Pte Ltd
November 1, 2019 - July 1, 2023Contacted Facebook advertisers to educate and support their unique advertising objectives and requirements. Managed relationships with Facebook advertisers by providing consultative marketing solutions to increase sales and support successful campaigns.
Acted as a voice for Facebook advertisers, identifying product and process improvement opportunities. Analyzed advertiser campaign performance and provided recommendations to enhance campaign effectiveness. Supported end-to-end campaign creation with advertisers.
Marketing Digital Specialist (Senior Executive) at Mandate Communications (S) Pte Ltd
November 1, 2019 - July 1, 2023Work with Facebook advertisers under the WOG panel: contact advertisers to educate and support them on their advertising objectives and requirements. Manage advertiser relationships by providing consultative marketing solutions to increase sales and enable successful campaigns. Act as a voice for advertisers with product and process improvement feedback. Analyze advertiser campaign performance and recommend optimizations. Walk through complete campaign creation with advertisers.
Digital Marketing Specialist at Facebook Singapore (on behalf of TDCX)
June 1, 2017 - November 1, 2019Managed company marketing and advertising requirements and maintained social media platforms (Facebook, Instagram, Twitter, etc.). Designed, built, optimized, and maintained company website and e-commerce store.
Developed new business accounts and supported existing client requests. Prospected and identified new market segments, reported sales progress, and proposed marketing campaigns directly to the Managing Director. Designed basic marketing collateral such as brochures and company profiles.
Digital Marketing Specialist (representing TDcX) at Facebook Singapore (on behalf of TDCX)
June 1, 2017 - November 1, 2019Manage company marketing and advertising requirements and maintain company social media platforms (Facebook, Instagram, Twitter, etc.). Design, build, optimize, and maintain company website and e-commerce store. Develop new business accounts and support existing client requirements. Prospect and identify new market segments, and report sales progress and propose marketing campaigns to the Managing Director. Design basic marketing collateral such as brochures and company profiles.
Sales & Marketing Executive at Metalworld Pte Ltd
December 1, 2014 - December 1, 2016Assist manager in mapping program marketing strategies and analyzing market feedback to determine program response. Provide consultative IT solutions matching client requirements. Support sales order processing and after-sales service/client management. Conduct proactive cold calls to target accounts to generate new accounts. Liaise with vendors for quotations and stock availability. Coordinate duties across departments and customers and ensure good liaison. Issue and acknowledge purchase and delivery orders, interact with customers for product/service information and claims/procedures, prepare delivery/purchase order and invoices, maintain/updating stock levels, coordinate international shipping, and generate sales commission reports.
Business Development Executive / Sales Coordinator (Logistics Admin) at Crown Systems (S) Pte Ltd
February 1, 2013 - November 1, 2014Sales coordination and business development support, including mapping marketing strategies and providing logistics/admin support for sales activities and customer needs.
Business Development Executive at Crown Systems (S) Pte Ltd
February 1, 2013 - November 1, 2014Sales coordination and logistics administration support.
Customer Service Officer at TakaSima Health Mart Pte Ltd
November 1, 2012 - January 1, 2013Handle customer service enquiries and ticketing. Resolve customer complaints, provide information on services/products, and perform retail administrative duties.
Customer Service Officer at LKKAUTO Consultants Pte Ltd
May 1, 2012 - August 1, 2012Provide customer information, handle service enquiry calls, and resolve customer complaints; perform ad-hoc duties.
Retail Assistant at Toys 'R' Us Pte Ltd
April 1, 2011 - October 1, 2011Retail assistant responsibilities including customer support and store duties.
Retail Assistant at Toys “R” Us Pte Ltd
April 1, 2011 - October 1, 2011Retail support and customer-facing duties.
Customer Service Officer at IDAC Payal Lebar
September 1, 2008 - September 1, 2009Provided customer service by answering enquiries about products and services, handled service enquiries and ticketing/counter support, and managed customer complaint resolution with other ad hoc duties.
Retail Assistant at Singapore Flyer Pte Ltd
September 1, 2008 - September 1, 2009Customer service and retail support, including handling enquiries and resolving complaints.
Education
Diploma in Information Communications (Withdawal) at Temasek Polytechnic
January 1, 2008 - January 1, 2010GCE O Level at N/A
January 1, 2004 - January 1, 2007PSLE at Damai Primary School
January 1, 1998 - January 1, 2003Diploma in Business Administration (Marketing Management) at PSB Academy
January 1, 2015 - January 1, 2016Diploma in Information and Communication Communications (withdrawn) at Temasek Polytechnic
January 1, 2008 - January 1, 2010GCE 'O' Level at Ping Yi Secondary School
January 1, 2004 - January 1, 2007PSLE at Damai Primary School
January 1, 1998 - January 1, 2003Diploma in Business Administration (Marketing Management) at PSB Academy
January 1, 2015 - January 1, 2016Qualifications
Meta Blueprint Certification
January 11, 2030 - July 8, 2026Meta Facebook Product Training Certification
January 11, 2030 - July 8, 2026LinkedIn Marketing Solutions Certification
January 11, 2030 - July 8, 2026Apple Search Ads Certified Assistant Manager
January 11, 2030 - July 8, 2026Digital Marketing Certification (SEMrush / Corel? as stated: N/A)
January 11, 2030 - July 8, 2026Autodesk Authorized Reseller (Bronze Partner) Facebook Product Training Certification
January 11, 2030 - July 8, 2026Facebook Business Manager / Advertising training (as stated: N/A)
January 11, 2030 - July 8, 2026Facebook Product Training Certification
January 11, 2030 - July 8, 2026Facebook Blueprint Certification
January 11, 2030 - July 8, 2026LinkedIn Marketing Solutions Certification
January 11, 2030 - July 8, 2026Apple Search Ads Certified
January 11, 2030 - July 8, 2026Meta/Facebook Business Manager (Business Manager) certification (as listed)
January 11, 2030 - July 8, 2026Autodesk (as listed: 'Autodesk Authorize d Reseller Bronze Partner')
January 11, 2030 - July 8, 2026Microsoft Office / Excel / PowerPoint familiarity (as listed tools; no explicit certification date)
January 11, 2030 - July 8, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Telecommunications, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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