Nuru Latigah Binte M oham ed Zin

Developed and executed end-to-end digital marketing strategies across paid and organic channels, aligned with client objectives, target audiences, and business KPIs. Planned, launched, and optimized paid media campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms to improve ROI, conversions, and cost efficiency. Implemented SEO initiatives including on-page optimization, content structuring, and organic growth. Conducted in-depth keyword research, audience segmentation, A/B testing, and continuous campaign optimization to improve targeting accuracy and effectiveness. Monitored and analyzed performance using analytics tools (e.g., Google Analytics and dashboards) and provided actionable insights and recommendations. Managed end-to-end client relationships including requirement gathering, campaign planning, execution updates, and performance reporting. Wrote and refined ad copy and marketing content to ensure brand consistency, clear messaging, and campaign effectiveness

Develop and execute end-to-end digital marketing strategies across paid and organic channels, aligned with client objectives, target audiences, and business KPIs. Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms to improve ROI, conversions, and cost efficiency. Implement SEO (on-page optimization, content structuring, organic growth initiatives) and run in-depth keyword research, audience segmentation, and A/B testing. Monitor, analyze, and report campaign performance using analytics tools and dashboards, delivering actionable insights. Manage end-to-end client relationships including requirements gathering, campaign planning, execution updates, and performance reporting. Develop and refine ad copy/creative to ensure brand consistency and effective messaging across channels.

Freelance digital marketing work; managed planning and execution of marketing activities across paid and organic channels, including campaign reporting and analysis to improve performance and targeting.