Digital marketing specialist with a PhD in Economics and 10+ years of experience taking brands from launch to market leadership by combining strategy with hands-on content execution. I build Instagram and other social presences from the ground up (including verified accounts) and drive strong organic and performance results. I manage Meta advertising campaigns, produce end-to-end short-form video, run influencer/partnership work, and optimize using analytics. I create content for English-, Russian-, and Bulgarian-speaking audiences and collaborate across SEO/PPC when needed—open to remote, freelance, or project-based roles in growth-focused, creative businesses.

Alexandra Ilinova

Digital marketing specialist with a PhD in Economics and 10+ years of experience taking brands from launch to market leadership by combining strategy with hands-on content execution. I build Instagram and other social presences from the ground up (including verified accounts) and drive strong organic and performance results. I manage Meta advertising campaigns, produce end-to-end short-form video, run influencer/partnership work, and optimize using analytics. I create content for English-, Russian-, and Bulgarian-speaking audiences and collaborate across SEO/PPC when needed—open to remote, freelance, or project-based roles in growth-focused, creative businesses.

Available to hire

Digital marketing specialist with a PhD in Economics and 10+ years of experience taking brands from launch to market leadership by combining strategy with hands-on content execution. I build Instagram and other social presences from the ground up (including verified accounts) and drive strong organic and performance results.

I manage Meta advertising campaigns, produce end-to-end short-form video, run influencer/partnership work, and optimize using analytics. I create content for English-, Russian-, and Bulgarian-speaking audiences and collaborate across SEO/PPC when needed—open to remote, freelance, or project-based roles in growth-focused, creative businesses.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Russian
Fluent
English
Advanced
Bulgarian
Advanced

Work Experience

Freelance Digital Marketing Specialist at Self-employed
September 1, 2016 - Present
Developed and executed digital marketing and social media strategies across multiple industries (beauty, hospitality/restaurants, healthcare, IT, manufacturing, real estate, energy, entertainment, personal brands). Managed full-cycle operations for Facebook, Instagram, TikTok, LinkedIn, and Pinterest from strategy and content planning to publishing and optimization. Produced end-to-end short-form video (concept, scripting, filming, editing, distribution) and created conversion-driven website/blog/social content. Integrated AI tools (Midjourney, Runway, Kling, Pika; ChatGPT/Claude/Gemini) to improve ideation, scripting, and production speed. Planned and executed Meta ad campaigns typically $1K–$10K aligned to campaign objectives; optimized via creative testing (hooks, messaging, formats) and used analytics (Google Analytics and platform insights). Managed up to 5 clients simultaneously and updated/managed websites on WordPress; collaborated with SEO/PPC specialists when advanced suppo
PR & Marketing Director at LLC Fabrica TRUD
January 1, 2010 - December 31, 2014
Led PR and marketing activities within manufacturing, supporting brand and promotional efforts.
Regional Manager at A.K. Haase Osthandelsgesellschaft mbH
January 1, 2006 - December 31, 2010
Managed regional activities in consumer goods, covering sales and territory performance responsibilities.
Regional Manager at Dr. Reddy's Laboratories Ltd
January 1, 2005 - December 31, 2006
Regional management in pharmaceuticals, supporting sales and market operations.
Regional Manager at Unichem Laboratories Ltd
January 1, 2004 - December 31, 2005
Regional management in pharmaceuticals, supporting sales and territory execution.
Regional Representative at STADA Arzneimittel AG
January 1, 2003 - December 31, 2004
Regional representation in pharmaceuticals with territory and client coverage responsibilities.
Regional Manager at Jadran Galenski Laboratorij
January 1, 2000 - December 31, 2003
Regional management in pharmaceuticals, supporting sales and market operations.
Field sales and territory marketing (pharmaceutical & consumer-goods)
January 1, 2000 - December 31, 2014
Field sales and territory marketing with client and KOL relations, promotional campaigns, budgeting, market analysis, and team management across pharmaceutical and consumer-goods markets.

Education

PhD in Economics at Southern Federal University
January 1, 2005 - December 31, 2007
Master's Degree in International Economics at East Ukrainian State University
January 1, 1994 - December 31, 1999
Bachelor's Degree in Psychology at Rostov State University
January 1, 1994 - December 31, 1999
Professional Diploma in English Translation and Interpreting at Platov South-Russian State Polytechnic University
January 11, 2030 - July 8, 2026

Qualifications

Meta Blueprint (training)
January 11, 2030 - July 8, 2026
Advanced Digital Marketing (Harvard) (training)
January 11, 2030 - July 8, 2026
Midjourney & ChatGPT (training/certification)
January 11, 2030 - July 8, 2026
Additional certifications in sales and management
January 11, 2030 - July 8, 2026

Industry Experience

Healthcare, Media & Entertainment, Manufacturing, Real Estate & Construction, Energy & Utilities, Consumer Goods, Professional Services, Retail, Other