Results-driven Content Strategist and Digital Content Manager with 7+ years of experience driving content strategy, SEO optimization, and UX-focused website content. Skilled in building scalable content frameworks, managing CMS platforms, and improving digital brand growth through data-informed improvements. Experienced in developing AI-assisted content workflows, conducting content audits and keyword research, and delivering 600+ SEO-optimized content assets. Known for strong content governance, quality assurance, stakeholder collaboration, and performance monitoring using analytics to enhance engagement and search visibility.

Saadiyah Nawaz

Results-driven Content Strategist and Digital Content Manager with 7+ years of experience driving content strategy, SEO optimization, and UX-focused website content. Skilled in building scalable content frameworks, managing CMS platforms, and improving digital brand growth through data-informed improvements. Experienced in developing AI-assisted content workflows, conducting content audits and keyword research, and delivering 600+ SEO-optimized content assets. Known for strong content governance, quality assurance, stakeholder collaboration, and performance monitoring using analytics to enhance engagement and search visibility.

Available to hire

Results-driven Content Strategist and Digital Content Manager with 7+ years of experience driving content strategy, SEO optimization, and UX-focused website content. Skilled in building scalable content frameworks, managing CMS platforms, and improving digital brand growth through data-informed improvements.

Experienced in developing AI-assisted content workflows, conducting content audits and keyword research, and delivering 600+ SEO-optimized content assets. Known for strong content governance, quality assurance, stakeholder collaboration, and performance monitoring using analytics to enhance engagement and search visibility.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Digital Marketing Specialist at Freelance / Marketing Projects
January 1, 2019 - Present
Delivered SEO, content marketing, and digital visibility solutions. Conducted keyword research and content planning activities, developed website content, business proposals, and operational documentation, and created content strategies supporting brand awareness and lead generation. Coordinated project delivery while managing multiple stakeholders and deadlines.
UX Content Writer (Freelance Projects) at Freelance
January 1, 2019 - Present
Created user-centered website content and digital experiences. Developed content structures to improve navigation and usability and simplified complex information into clear, accessible messaging. Supported website redesign and content improvement initiatives by aligning content with user journeys and conversion goals.
LinkedIn Content Strategy Consultant at Fiverr & Upwork
January 1, 2019 - Present
Developed executive branding and thought-leadership strategies by optimizing LinkedIn profiles for visibility, engagement, and professional positioning. Created structured content calendars and strategic roadmaps aligned with business goals and audience needs. Built messaging frameworks to strengthen digital authority and supported professionals and business leaders through ongoing optimization and content planning.
Freelance Content Strategist & Digital Content Consultant at UAE (Freelance)
January 1, 2019 - Present
Developed and executed content strategies for websites, blogs, and digital platforms across multiple industries. Produced and optimized 600+ SEO-focused articles, landing pages, and digital content assets. Conducted content audits, keyword research, competitor analysis, and content gap analysis to improve performance. Created AI-assisted content workflows to improve production efficiency and consistency. Developed editorial guidelines, content standards, and SOP documentation for scalable content operations. Collaborated with clients and stakeholders to align initiatives with business goals, improving search visibility through SEO and user-focused content structures. Monitored content performance and identified optimization opportunities using analytics insights.
Amazon Virtual Assistant at Amazon Marketplace (Freelance)
January 1, 2016 - January 1, 2022
Managed product content, listings, and marketplace optimization. Conducted keyword research and implemented content improvements while supporting digital merchandising and content performance activities. Maintained quality standards and ensured marketplace compliance.

Education

Master of Economics at University of Sargodha
January 11, 2030 - July 8, 2026
Master of Health & Physical Education at GC University Faisalabad
January 11, 2030 - July 8, 2026

Qualifications

Professional diploma in Digital Marketing
January 11, 2030 - July 8, 2026
Credit Analyst Job Simulation (Standard Chartered)
January 11, 2030 - July 8, 2026
Professionalism Certification (PNC)
January 11, 2030 - July 8, 2026
Content Writing & LinkedIn Optimisation (Fiza Tahir)
January 11, 2030 - July 8, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail