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Senior Brand and Creative Designer with 30+ years leading print, digital, and integrated advertising across major retail and financial brands. Known for strengthening brand consistency across multi-channel campaigns, from signage and direct mail to integrated OOH/DOOH and digital experiences. I combine strong art direction and production leadership with modern AI-enabled workflows—using tools like RunwayML, Adobe Firefly, and Claude—to improve creative output, accelerate turnaround, and maintain production accuracy across complex, multi-stakeholder marketing programs.…Senior Brand and Creative Designer with 30+ years leading print, digital, and integrated advertising across major retail and financial brands. Known for strengthening brand consistency across multi-channel campaigns, from signage and direct mail to integrated OOH/DOOH and digital experiences. I combine strong art direction and production leadership with modern AI-enabled workflows—using tools like RunwayML, Adobe Firefly, and Claude—to improve creative output, accelerate turnaround, and maintain production accuracy across complex, multi-stakeholder marketing programs.

Zeck Santa Maria

Designer, Art Director, Brand Designer, +2

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Senior Brand and Creative Designer with 30+ years leading print, digital, and integrated advertising across major retail and financial brands. Known for strengthening brand consistency across multi-channel campaigns, from signage and direct mail to integrated OOH/DOOH and digital experiences. I combine strong art direction and production leadership with modern AI-enabled workflows—using tools like RunwayML, Adobe Firefly, and Claude—to improve creative output, accelerate turnaround, and maintain production accuracy across complex, multi-stakeholder marketing programs.…Senior Brand and Creative Designer with 30+ years leading print, digital, and integrated advertising across major retail and financial brands. Known for strengthening brand consistency across multi-channel campaigns, from signage and direct mail to integrated OOH/DOOH and digital experiences. I combine strong art direction and production leadership with modern AI-enabled workflows—using tools like RunwayML, Adobe Firefly, and Claude—to improve creative output, accelerate turnaround, and maintain production accuracy across complex, multi-stakeholder marketing programs.

Available to hire

Senior Brand and Creative Designer with 30+ years leading print, digital, and integrated advertising across major retail and financial brands. Known for strengthening brand consistency across multi-channel campaigns, from signage and direct mail to integrated OOH/DOOH and digital experiences.

I combine strong art direction and production leadership with modern AI-enabled workflows—using tools like RunwayML, Adobe Firefly, and Claude—to improve creative output, accelerate turnaround, and maintain production accuracy across complex, multi-stakeholder marketing programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Advertising Illustration

Intermediate

Work Experience

Senior Designer at AAA Club Alliance, Inc.

October 1, 2010 - March 1, 2026

Designed and produced print, digital, OOH, and DOOH advertising for AAA Club Alliance’s retail and travel divisions. Maintained brand standards and production specifications across signage, direct mail, and integrated campaigns, contributing to a reported 50% sales increase for retail and travel initiatives. Partnered with cross-functional stakeholders to align marketing materials with business-line objectives and ensure consistent brand execution. Provided art direction for photo and video production to support campaign and promotional content across multiple channels. Used AI tools (RunwayML, Adobe Firefly, Freepik, Claude, Perplexity) to support ideation, consistency, and production efficiency. Managed multi-channel projects in Adobe Workfront to coordinate timelines, deliverables, and approvals across retail and travel campaigns.

Senior Designer at Vanguard

November 1, 1999 - June 1, 2010

Implemented a Brand Consistency Management program spanning print and digital collateral, increasing campaign engagement by 75%. Orchestrated rich media, web content, and promotional materials in close partnership with business lines. Provided art direction for photo and video production to strengthen digital engagement and elevate campaign performance across channels.

Art Director at Reese, Tomases and Ellick, Inc.

January 1, 1999 - January 1, 1999

Directed print advertising, collateral campaign materials, product kits, packaging, website design, and corporate identity programs for multiple clients. Provided art direction for photography shoots supporting client product marketing and executive communications. Mentored and art directed a team of associate designers, aligning creative direction and maintaining campaign consistency across multiple client accounts.

Senior Designer at Franklin Templeton Resources, Inc.

January 1, 1994 - January 1, 1999

Designed concept development and final production for domestic and international promotional materials, campaign identities, catalogs, and internal logos. Directed end-to-end prepress production including layout, file optimization, scanning, proofing, and press checks to ensure precision delivery for Asia and Europe markets. Art directed and developed 3–4 associate designers to support creative growth and maintain consistency across domestic and international projects. Supported brand storytelling and promotional materials through art direction for photo and video production.