Zeck Santa Maria
I’m Zeck Santa Maria, a brand and creative designer with 30+ years leading print, digital, and integrated campaigns for major financial and retail brands.
About
I’m Zeck Santa Maria, a brand and creative designer with 30+ years leading print, digital, and integrated campaigns for major financial and retail brands. I’ve built and managed brand consistency systems that help teams move faster while staying true to visual standards—resulting in major improvements in campaign engagement and business outcomes.
I also integrate modern generative AI tools into my day-to-day production workflow to reduce turnaround time and scale creative output across multiple business lines. From art direction for photo and video to high-end production and multi-channel campaign execution, I focus on clear creative strategy, consistent brand execution, and efficient collaboration across stakeholders.
- 37 years' experience
- Joined July 2026
Industry experience
- Financial Services
- Retail
- Travel & Hospitality
- Media & Entertainment
- Professional Services
Work experience· 7 roles
Designed and produced print, digital, OOH, and DOOH advertising for AAA Club Alliance’s retail and travel divisions. Maintained brand standards and production specifications across signage, direct mail, and integrated campaigns, contributing to a reported 50% sales increase for retail and travel initiatives. Partnered with cross-functional stakeholders to align marketing materials with business-line objectives and ensure consistent brand execution. Provided art direction for photo and video production to support campaign and promotional content across multiple channels. Used AI tools (RunwayML, Adobe Firefly, Freepik, Claude, Perplexity) to support ideation, consistency, and production efficiency. Managed multi-channel projects in Adobe Workfront to coordinate timelines, deliverables, and approvals across retail and travel campaigns.
Designed and produced print, digital, OOH, and DOOH advertising for AAA Club Alliance’s retail and travel divisions. Maintained brand standards and production specifications across signage, direct mail, and integrated campaigns, supporting initiatives that contributed to a 50% increase in sales. Partnered with cross-functional stakeholders to create materials aligned to business-line objectives and ensured consistent brand execution. Provided art direction for photo and video production across multiple channels. Used generative AI tools (RunwayML, Adobe Firefly, Freepik, Claude, Perplexity) to support ideation, consistency, and production efficiency. Managed multi-channel projects in Adobe Workfront to coordinate timelines, deliverables, and approvals across retail and travel campaigns.
Implemented a Brand Consistency Management program spanning print and digital collateral, increasing campaign engagement by 75%. Orchestrated rich media, web content, and promotional materials in close partnership with business lines. Provided art direction for photo and video production to strengthen digital engagement and elevate campaign performance across channels.
Education
Hire Zeck Santa Maria today
Post a job and invite Zeck, or contact them directly. No hidden commission.