Nirar Punj
Meta Certified Media Buyer and paid social specialist with 4+ years of experience running full-funnel campaigns across Meta Ads and Google Ads, alongside SEO and inbound lead generation.
About
Meta Certified Media Buyer and paid social specialist with 4+ years of experience running full-funnel campaigns across Meta Ads and Google Ads, alongside SEO and inbound lead generation. Experienced supporting Meta and agency partner accounts with $150K+ average quarterly budgets, focused on ROI/ROAS and CPA reduction.
Known for structured A/B testing, audience targeting, creative and placement optimization, and tight budget pacing to improve delivery health and conversions. Strong reporting and strategy translation from analytics into actionable recommendations, with hands-on HubSpot and WordPress experience for scalable lead growth.
- 7 years' experience
- Joined July 2026
Skills· 12
Languages
- EnglishFluent
- FrenchIntermediate
Industry experience
- Professional Services
- Media & Entertainment
- Other
Work experience· 4 roles
Manage Facebook and Instagram ad campaigns for Meta and agency partner accounts with $150K+ average quarterly budgets. Optimize performance through audience targeting, creative testing, and budget pacing to maximize ROI and reduce CPA. Execute structured A/B tests across audiences, creatives, and placements; monitor pacing and delivery health to resolve under-delivery and audience fatigue. Provide performance reporting and strategic recommendations based on analytics.
Managed Meta Ads and inbound marketing using HubSpot, improving lead generation by 30%+ and conversions by 25%+. Built HubSpot workflows, lead-nurturing automations, and reporting to improve campaign visibility. Also executed SEO and content initiatives to strengthen organic traffic, search rankings, and qualified lead flow.
Led website UX improvements and developed SEO strategy that increased organic traffic by 30% and achieved multiple Top 10 Google rankings. Conducted keyword research, updated content, and reviewed performance metrics to improve search visibility and user engagement.
Education
Certifications and awards· 5
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