Meta Certified Media Buyer and paid social specialist with 4+ years of experience running full-funnel campaigns across Meta Ads and Google Ads, alongside SEO and inbound lead generation. Experienced supporting Meta and agency partner accounts with $150K+ average quarterly budgets, focused on ROI/ROAS and CPA reduction. Known for structured A/B testing, audience targeting, creative and placement optimization, and tight budget pacing to improve delivery health and conversions. Strong reporting and strategy translation from analytics into actionable recommendations, with hands-on HubSpot and WordPress experience for scalable lead growth.

Nirar Punj

Meta Certified Media Buyer and paid social specialist with 4+ years of experience running full-funnel campaigns across Meta Ads and Google Ads, alongside SEO and inbound lead generation. Experienced supporting Meta and agency partner accounts with $150K+ average quarterly budgets, focused on ROI/ROAS and CPA reduction. Known for structured A/B testing, audience targeting, creative and placement optimization, and tight budget pacing to improve delivery health and conversions. Strong reporting and strategy translation from analytics into actionable recommendations, with hands-on HubSpot and WordPress experience for scalable lead growth.

Available to hire

Meta Certified Media Buyer and paid social specialist with 4+ years of experience running full-funnel campaigns across Meta Ads and Google Ads, alongside SEO and inbound lead generation. Experienced supporting Meta and agency partner accounts with $150K+ average quarterly budgets, focused on ROI/ROAS and CPA reduction.

Known for structured A/B testing, audience targeting, creative and placement optimization, and tight budget pacing to improve delivery health and conversions. Strong reporting and strategy translation from analytics into actionable recommendations, with hands-on HubSpot and WordPress experience for scalable lead growth.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent
French
Intermediate

Work Experience

Meta Ads Specialist at Accenture
April 1, 2025 - Present
Manage Facebook and Instagram ad campaigns for Meta and agency partner accounts with $150K+ average quarterly budgets. Optimize performance through audience targeting, creative testing, and budget pacing to maximize ROI and reduce CPA. Execute structured A/B tests across audiences, creatives, and placements; monitor pacing and delivery health to resolve under-delivery and audience fatigue. Provide performance reporting and strategic recommendations based on analytics.
Freelance Digital Marketing Specialist at Self-Employed
September 1, 2023 - March 1, 2025
Managed Meta Ads and inbound marketing using HubSpot, improving lead generation by 30%+ and conversions by 25%+. Built HubSpot workflows, lead-nurturing automations, and reporting to improve campaign visibility. Also executed SEO and content initiatives to strengthen organic traffic, search rankings, and qualified lead flow.
Digital Media Coordinator at Monetic Payments
August 1, 2022 - December 1, 2022
Led website UX improvements and developed SEO strategy that increased organic traffic by 30% and achieved multiple Top 10 Google rankings. Conducted keyword research, updated content, and reviewed performance metrics to improve search visibility and user engagement.
Digital Marketing Manager at Secure Affiliate Media Pvt Ltd
May 1, 2018 - December 1, 2021
Managed Meta Ads, Google Ads, SEO, and email campaigns, improving ROI by 25% and driving organic growth by 35%. Built and maintained WordPress websites to support marketing campaigns, landing pages, and lead generation.

Education

PGDM, Digital Media Marketing at George Brown College (Toronto, ON)
January 11, 2030 - July 9, 2026
PGDM, Marketing Management at NMIMS (India)
January 11, 2030 - July 9, 2026
PGDM, Project Management at Humber College (Toronto, ON)
January 11, 2030 - July 9, 2026
BBA at Guru Gobind Singh Indraprastha University (India)
January 11, 2030 - July 9, 2026

Qualifications

Meta Certified Media Buyer
January 11, 2030 - July 9, 2026
Google Analytics
January 11, 2030 - July 9, 2026
HubSpot Inbound Marketing
January 11, 2030 - July 9, 2026
SEMrush Social Media & Content
January 11, 2030 - July 9, 2026
Prompt Engineering for Generative AI
January 11, 2030 - July 9, 2026

Industry Experience

Professional Services, Media & Entertainment, Other