Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Creative Director and Graphic Designer with 25+ years of experience across branding, publications, exhibitions, marketing collateral and illustration. I partner with clients to turn complex briefs into clear, compelling design solutions with strong project management and reliable delivery. I’ve worked with organisations across cybersecurity, mining, government, finance, tourism and publishing—producing board games, reports, infographics, signage, websites and campaigns while maintaining creative intent, accuracy and on-time outcomes.…Creative Director and Graphic Designer with 25+ years of experience across branding, publications, exhibitions, marketing collateral and illustration. I partner with clients to turn complex briefs into clear, compelling design solutions with strong project management and reliable delivery. I’ve worked with organisations across cybersecurity, mining, government, finance, tourism and publishing—producing board games, reports, infographics, signage, websites and campaigns while maintaining creative intent, accuracy and on-time outcomes.

Sarah Royle

Creative Director, Art Director, Graphic Designer, +2





Creative Director and Graphic Designer with 25+ years of experience across branding, publications, exhibitions, marketing collateral and illustration. I partner with clients to turn complex briefs into clear, compelling design solutions with strong project management and reliable delivery. I’ve worked with organisations across cybersecurity, mining, government, finance, tourism and publishing—producing board games, reports, infographics, signage, websites and campaigns while maintaining creative intent, accuracy and on-time outcomes.…Creative Director and Graphic Designer with 25+ years of experience across branding, publications, exhibitions, marketing collateral and illustration. I partner with clients to turn complex briefs into clear, compelling design solutions with strong project management and reliable delivery. I’ve worked with organisations across cybersecurity, mining, government, finance, tourism and publishing—producing board games, reports, infographics, signage, websites and campaigns while maintaining creative intent, accuracy and on-time outcomes.

Available to hire

Creative Director and Graphic Designer with 25+ years of experience across branding, publications, exhibitions, marketing collateral and illustration. I partner with clients to turn complex briefs into clear, compelling design solutions with strong project management and reliable delivery.

I’ve worked with organisations across cybersecurity, mining, government, finance, tourism and publishing—producing board games, reports, infographics, signage, websites and campaigns while maintaining creative intent, accuracy and on-time outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Director, Graphic Designer and Illustrator at Moonshot Creative

January 1, 2022 - Present

Lead creative and design practice delivering branding, presentations, magazines/publications, prospectus and marketing materials. Creates advertising and social media content, corporate board games, signage/displays, infographics and illustration. Produces product design, manages projects, and supports website design. Also undertakes cyber security and local government client work, plus mining sector deliverables including infographics, presentations and corporate reporting assets.

Freelance Designer / Illustrator at Various Agencies

January 1, 2016 - Present

Returned to freelance work in London (2016) providing agency and in-house creative support for printed and on-screen design including advertising, illustration, signage and annual/report-style production.

Freelance Designer (Creative support) at Cherrybank Creative

January 1, 2014 - January 1, 2021

Assisted Australian clients and established new UK clients in finance, fine stationery, publishing and branding. Produced design deliverables across branding systems and print/digital marketing collateral with client liaison and production-ready outputs.

Creative Director / Graphic Designer / Illustrator (self-employed) at Pulse Design

July 1, 2005 - January 1, 2014

Independent design practice serving local government, tourism, fashion/homes and building/mining clients. Managed and coordinated large-scale projects end-to-end, producing branding and marketing collateral, design for print publications and promotional materials. Delivered campaign and publication work with strong client communication and timelines.

Art Director (publications) at Homes and Living Magazine

January 1, 2003 - January 1, 2005

Produced nine annual publications including Homes & Living (Summer, Autumn, Winter & Spring), Renovations, Kitchens, Yearbook and Gardens (Autumn & Spring). Managed editorial production workflows and oversaw layout/visual direction for recurring print titles.

Freelance Designer / Illustrator at Various Agencies (including Bloomberg, Inhouse Group Publishing, Chelsea Fine Stationery; London UK)

January 1, 2000 - January 1, 2003

Freelanced across point of sale advertising, press ads, illustration, annual reports, packaging, typesetting and signage, plus presentations. For Bloomberg (London) designed promotional material for functions (invitations, maps, clothing), and created illustrations for in-house publications/intranet and invitations. At Inhouse Group Publishing (Art Director) led four different Health & Fitness magazines distributed through gyms in London. At Chelsea Fine Stationery produced fine stationery projects primarily for weddings.