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Product/UX/UI designer with end-to-end experience across user research, interaction design, visual design, and prototyping. Builds and iterates commerce and product experiences informed by analytics and user testing, delivering measurable conversion and launch outcomes. Experienced designing e-commerce and platform-based workflows (web and mobile), establishing brand visual direction, and partnering closely with engineering and PMs to ship consistent, high-fidelity UI and interactive prototypes.…Product/UX/UI designer with end-to-end experience across user research, interaction design, visual design, and prototyping. Builds and iterates commerce and product experiences informed by analytics and user testing, delivering measurable conversion and launch outcomes. Experienced designing e-commerce and platform-based workflows (web and mobile), establishing brand visual direction, and partnering closely with engineering and PMs to ship consistent, high-fidelity UI and interactive prototypes.

Yunyu Liu

Product Designer, UX Designer, UI Designer, +1

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Product/UX/UI designer with end-to-end experience across user research, interaction design, visual design, and prototyping. Builds and iterates commerce and product experiences informed by analytics and user testing, delivering measurable conversion and launch outcomes. Experienced designing e-commerce and platform-based workflows (web and mobile), establishing brand visual direction, and partnering closely with engineering and PMs to ship consistent, high-fidelity UI and interactive prototypes.…Product/UX/UI designer with end-to-end experience across user research, interaction design, visual design, and prototyping. Builds and iterates commerce and product experiences informed by analytics and user testing, delivering measurable conversion and launch outcomes. Experienced designing e-commerce and platform-based workflows (web and mobile), establishing brand visual direction, and partnering closely with engineering and PMs to ship consistent, high-fidelity UI and interactive prototypes.

Available to hire

Product/UX/UI designer with end-to-end experience across user research, interaction design, visual design, and prototyping. Builds and iterates commerce and product experiences informed by analytics and user testing, delivering measurable conversion and launch outcomes.

Experienced designing e-commerce and platform-based workflows (web and mobile), establishing brand visual direction, and partnering closely with engineering and PMs to ship consistent, high-fidelity UI and interactive prototypes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Website & UX Designer at Supereauto USA

June 1, 2026 - Present

Owned UX/UI design for three Shopify e-commerce sites on homepage, product pages, navigation, and checkout flows, including custom HTML/CSS/JavaScript within platform constraints. Improved the Ingle Home purchase funnel during launch month: increased product card-to-checkout conversion by 6%, add-to-cart rate by 5%, and reduced cart abandonment by 3%, based on GA4 funnel analysis and Microsoft Clarity session recordings. Contributed to a 35% June sales increase for Ingle Home (new brand) and 7% for Supereauto by collaborating with marketing to optimize campaign landing experiences for conversion. Partnered with operations on promotions and merchandising, aligning discount presentation, promotional product selection, and on-site placement with inventory and sales goals.

Product Designer at HUMAIN LLC DBA Blueprint Studio

November 1, 2025 - June 1, 2026

Designed 9 products and landing pages, including HoneyB landing page, HoneyB on-chain web app, ID Scanner user portal, ID Scanner mobile app, and other platforms (Jinba, Huch, Perena, Herth, Asset Generator), launching 7 of 8 releases. Owned end-to-end design for Huch, HoneyB on-chain web app, Asset Generator platforms, ID Scanner mobile app, and Herth: translated PRDs and early concepts into user flows, wireframes, interactive prototypes, high-fidelity UI in Figma, and interactive demos through review cycles with leadership and clients for launch. Led product design for Perena Purple VIP program, contributing to product roadmap, client communication, and launch execution. Established brand visual direction and design language for Jinba, HoneyB, and Huch across landing pages and marketing touchpoints supporting product launches and fundraising efforts tied to $5M+ raised. Collaborated closely with engineers and PMs to ensure consistency between design intent and final production; desig

UX Designer at BMW Group

March 1, 2025 - May 31, 2025

Collaborated on a 9-person cross-functional team to reimagine premium in-car digital experiences for U.S. BMW drivers; the Daily Commute concept was selected by BMW stakeholders from four directions. Owned end-to-end design process including user research, early concepts, and high-fidelity in-car screens (voice assistant, navigation, personalized commute) plus 10 companion mobile screens in Figma. Ran desirability testing with target users; 4 of 5 concepts were preferred over BMW's existing UI by over 66% of participants, informing final recommendations to the client.