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Carla Bauto Deña is a journalist and creative storyteller with two decades of experience across broadcast, print, and digital media. She covers local governance, environment, culture, and viral stories, and consistently delivers high-performing news and features. She also creates SEO/AEO/GEO content and marketing copy for global B2B and B2C brands, leveraging research, keyword analysis, and WordPress publishing to grow organic traffic and brand authority. Her work has supported major audience growth and achieved outstanding satisfaction and performance metrics.…Carla Bauto Deña is a journalist and creative storyteller with two decades of experience across broadcast, print, and digital media. She covers local governance, environment, culture, and viral stories, and consistently delivers high-performing news and features. She also creates SEO/AEO/GEO content and marketing copy for global B2B and B2C brands, leveraging research, keyword analysis, and WordPress publishing to grow organic traffic and brand authority. Her work has supported major audience growth and achieved outstanding satisfaction and performance metrics.

Carla Bauto Deña

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Carla Bauto Deña is a journalist and creative storyteller with two decades of experience across broadcast, print, and digital media. She covers local governance, environment, culture, and viral stories, and consistently delivers high-performing news and features. She also creates SEO/AEO/GEO content and marketing copy for global B2B and B2C brands, leveraging research, keyword analysis, and WordPress publishing to grow organic traffic and brand authority. Her work has supported major audience growth and achieved outstanding satisfaction and performance metrics.…Carla Bauto Deña is a journalist and creative storyteller with two decades of experience across broadcast, print, and digital media. She covers local governance, environment, culture, and viral stories, and consistently delivers high-performing news and features. She also creates SEO/AEO/GEO content and marketing copy for global B2B and B2C brands, leveraging research, keyword analysis, and WordPress publishing to grow organic traffic and brand authority. Her work has supported major audience growth and achieved outstanding satisfaction and performance metrics.

Available to hire

Carla Bauto Deña is a journalist and creative storyteller with two decades of experience across broadcast, print, and digital media. She covers local governance, environment, culture, and viral stories, and consistently delivers high-performing news and features.

She also creates SEO/AEO/GEO content and marketing copy for global B2B and B2C brands, leveraging research, keyword analysis, and WordPress publishing to grow organic traffic and brand authority. Her work has supported major audience growth and achieved outstanding satisfaction and performance metrics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

News Correspondent at Manila Bulletin

May 1, 2020 - Present

Covers and produces news reports on local governance, environment, culture, and viral content for Cavite. Consistently included in the Top 20 Authors based on story page views. Produced 2,000+ news reports and features published in print and shared on the newspaper’s online platforms, reaching 4.8M+ followers.

TV Producer at ABS-CBN News Channel (The Game Changer)

June 1, 2016 - June 1, 2017

Produced segments and wrote scripts for broadcast on ABS-CBN News Channel. Interviewed experts and case studies and wrote/produced segments about innovations, sustainability, and technology for two seasons. Led a team of 4–6 staff during on-site shoots and supervised video editing.

Internet Marketing Manager at Marcelinos Pte. Ltd.

February 1, 2015 - September 1, 2018

Mounted digital marketing strategies to boost the kitchenware company’s online presence. Wrote press releases, SEO blogs, marketing email newsletter copy, and social media posts that helped increase Amazon sales by 70%.

Freelance Content Writer (Remote)

January 1, 2015 - Present

Collaborates with clients remotely to produce ranking B2B and B2C blogs, articles, and marketing copy. Implements digital marketing strategies through SEO content creation to increase organic traffic and strengthen brand authority. Produces SEO/AEO/GEO content for Penji and worked with the SEO team to generate 78.7M website impressions in 2025. Produced 2,909 pieces of tours-and-experiences content for Booking.com’s Attractions page with a 99.98% satisfaction rate.

News and Public Affairs Writer-Producer at GMA 7

October 1, 2008 - October 1, 2014

Covered events, produced segments, and wrote scripts for award-winning newscasts and public affairs programs aired nationwide. Wrote and produced news reports for the award-winning morning show Unang Hirit, helping it consistently top AGB Nielsen ratings. Edited scripts of other writers as Head Writer. Served as executive producer for Balitanghali, leading a team of 30 production staff including writers, researchers, editors, and technical personnel.

Writer at PTV4

October 1, 2007 - September 1, 2008

Covered and wrote scripts for TV programs focusing on women empowerment, youth development, and local governance. Produced segments and supervised video editing for SheKa, ASK, and Abante Pilipinas.