Katariina
Senior UI/UX Designer with 10+ years of experience turning complex SaaS into scalable, user-first products grounded in data, conversions, and measurable business impact.
About
Senior UI/UX Designer with 10+ years of experience turning complex SaaS into scalable, user-first products grounded in data, conversions, and measurable business impact. I use AI as a design partner to reduce manual work and focus on stronger UX quality, scalable systems, and smarter design decisions.
I drive daily, data-backed product improvements using funnels, Hotjar, and core SaaS metrics, and I continuously ship and iterate based on real user behavior across onboarding, navigation, reporting, plans, and testing. I also build design systems and raise organization-wide design maturity, including accessibility standards, while validating improvements with both quantitative metrics and qualitative user feedback.
- 9 years' experience
- Joined July 2026
Industry experience
- Software & Internet
Work experience· 5 roles
Turning complex SaaS into scalable, user-first products grounded in data and conversion outcomes. Uses funnels, Hotjar, and core SaaS metrics to guide product decisions and validate design impact. Drives continuous optimization and iteration based on user behavior (onboarding, navigation, reports, plans, and tests). Builds scalable design systems and elevates UX maturity and accessibility standards across the organization using qualitative user feedback and internal interviews.
Led UX and UI improvements, including rebranding and product UX optimization to increase conversions and strengthen digital sales. Focused on measured experimentation, funnel-based decision making, and shipping iterative improvements based on user behavior. Established and maintained scalable UX/UI systems, strengthening design maturity and accessibility practices while aligning UX strategy with business outcomes.
Produced service and graphic design deliverables and supported UX/UI work as part of digital product and marketing design efforts, contributing to iterative improvements and design system usage for scalable output.
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