Senior UI/UX Designer with 10+ years of experience turning complex SaaS into scalable, user-first products grounded in data, conversions, and measurable business impact. I use AI as a design partner to reduce manual work and focus on stronger UX quality, scalable systems, and smarter design decisions. I drive daily, data-backed product improvements using funnels, Hotjar, and core SaaS metrics, and I continuously ship and iterate based on real user behavior across onboarding, navigation, reporting, plans, and testing. I also build design systems and raise organization-wide design maturity, including accessibility standards, while validating improvements with both quantitative metrics and qualitative user feedback.

Katariina

Senior UI/UX Designer with 10+ years of experience turning complex SaaS into scalable, user-first products grounded in data, conversions, and measurable business impact. I use AI as a design partner to reduce manual work and focus on stronger UX quality, scalable systems, and smarter design decisions. I drive daily, data-backed product improvements using funnels, Hotjar, and core SaaS metrics, and I continuously ship and iterate based on real user behavior across onboarding, navigation, reporting, plans, and testing. I also build design systems and raise organization-wide design maturity, including accessibility standards, while validating improvements with both quantitative metrics and qualitative user feedback.

Next availability:
August 17, 2026

Senior UI/UX Designer with 10+ years of experience turning complex SaaS into scalable, user-first products grounded in data, conversions, and measurable business impact. I use AI as a design partner to reduce manual work and focus on stronger UX quality, scalable systems, and smarter design decisions.

I drive daily, data-backed product improvements using funnels, Hotjar, and core SaaS metrics, and I continuously ship and iterate based on real user behavior across onboarding, navigation, reporting, plans, and testing. I also build design systems and raise organization-wide design maturity, including accessibility standards, while validating improvements with both quantitative metrics and qualitative user feedback.

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Work Experience

Senior UI/UX Designer
January 1, 2024 - December 31, 2025
Turning complex SaaS into scalable, user-first products grounded in data and conversion outcomes. Uses funnels, Hotjar, and core SaaS metrics to guide product decisions and validate design impact. Drives continuous optimization and iteration based on user behavior (onboarding, navigation, reports, plans, and tests). Builds scalable design systems and elevates UX maturity and accessibility standards across the organization using qualitative user feedback and internal interviews.
Lead UI/UX Designer
January 1, 2023 - December 31, 2023
Led UX and UI improvements, including rebranding and product UX optimization to increase conversions and strengthen digital sales. Focused on measured experimentation, funnel-based decision making, and shipping iterative improvements based on user behavior. Established and maintained scalable UX/UI systems, strengthening design maturity and accessibility practices while aligning UX strategy with business outcomes.
Service & Graphic Designer
January 1, 2019 - December 31, 2021
Produced service and graphic design deliverables and supported UX/UI work as part of digital product and marketing design efforts, contributing to iterative improvements and design system usage for scalable output.
Graphic Designer
January 1, 2017 - December 31, 2018
Created graphic design assets and supported digital design execution. Worked across design production activities supporting ongoing product and marketing needs.
Freelance Designer
January 1, 2015 - December 31, 2019
Freelance graphic/digital design work supporting varied client needs, including design production and delivery.

Education

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Qualifications

Industry Experience

Software & Internet