Swati Shetty

Managed ~ $8M annual paid media budget across Google Ads and Microsoft/Bing Ads. Owned customer acquisition strategy including audience selection, budget allocation, SQL, CAC/ROAS and LTV optimization. Hands-on with Search, Performance Max, Demand Gen, YouTube, and Meta/Instagram. Partnered with CRM, analytics, sales, copywriters and creative teams to improve message framework, lead quality and conversion performance. Delivered ~400% ROAS of first-year annual premium through continuous testing and optimization, including lowering CAC for sales-qualified leads. Implemented AI/ML driven lead scoring and optimization frameworks on CRM and campaign analysis; used AI-assisted creative generation for faster turnaround while ensuring brand, category and compliance alignment.

Led affiliate acquisition and partner growth across major affiliate networks. Managed affiliate P&L/ROI and landing page optimization, creatives and email campaigns. Recruited and scaled high-performing affiliate partnerships aligned to business goals.

Managed SEO, PPC, email marketing and content initiatives across US and UK markets. Doubled organic search traffic via technical SEO and content optimization. Directed paid search in competitive international markets. Managed the US YTB event in Orlando including booth setup, collaterals, gifts and speaker slot.