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Senior performance marketing leader with 22+ years of experience driving multi-million-dollar paid media growth across insurance, e-commerce, gaming, and B2B. Manage end-to-end customer acquisition using Google Ads, Microsoft Ads, Meta, YouTube, Performance Max, demand generation, and advanced analytics/attribution to improve ROAS, reduce CAC, and increase lead quality. Known for data-driven experimentation (A/B testing, CRO, GA4/GTM), CRM optimization, and AI-enabled workflows such as lead scoring and campaign optimization frameworks. Experienced in cross-functional leadership with sales, CRM, creatives, product, legal, branding, and compliance teams—delivering measurable revenue outcomes.…Senior performance marketing leader with 22+ years of experience driving multi-million-dollar paid media growth across insurance, e-commerce, gaming, and B2B. Manage end-to-end customer acquisition using Google Ads, Microsoft Ads, Meta, YouTube, Performance Max, demand generation, and advanced analytics/attribution to improve ROAS, reduce CAC, and increase lead quality. Known for data-driven experimentation (A/B testing, CRO, GA4/GTM), CRM optimization, and AI-enabled workflows such as lead scoring and campaign optimization frameworks. Experienced in cross-functional leadership with sales, CRM, creatives, product, legal, branding, and compliance teams—delivering measurable revenue outcomes.

Swati Shetty

Performance Marketer, PPC Manager, Digital Marketer, +2

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Senior performance marketing leader with 22+ years of experience driving multi-million-dollar paid media growth across insurance, e-commerce, gaming, and B2B. Manage end-to-end customer acquisition using Google Ads, Microsoft Ads, Meta, YouTube, Performance Max, demand generation, and advanced analytics/attribution to improve ROAS, reduce CAC, and increase lead quality. Known for data-driven experimentation (A/B testing, CRO, GA4/GTM), CRM optimization, and AI-enabled workflows such as lead scoring and campaign optimization frameworks. Experienced in cross-functional leadership with sales, CRM, creatives, product, legal, branding, and compliance teams—delivering measurable revenue outcomes.…Senior performance marketing leader with 22+ years of experience driving multi-million-dollar paid media growth across insurance, e-commerce, gaming, and B2B. Manage end-to-end customer acquisition using Google Ads, Microsoft Ads, Meta, YouTube, Performance Max, demand generation, and advanced analytics/attribution to improve ROAS, reduce CAC, and increase lead quality. Known for data-driven experimentation (A/B testing, CRO, GA4/GTM), CRM optimization, and AI-enabled workflows such as lead scoring and campaign optimization frameworks. Experienced in cross-functional leadership with sales, CRM, creatives, product, legal, branding, and compliance teams—delivering measurable revenue outcomes.

Available to hire

Senior performance marketing leader with 22+ years of experience driving multi-million-dollar paid media growth across insurance, e-commerce, gaming, and B2B. Manage end-to-end customer acquisition using Google Ads, Microsoft Ads, Meta, YouTube, Performance Max, demand generation, and advanced analytics/attribution to improve ROAS, reduce CAC, and increase lead quality.

Known for data-driven experimentation (A/B testing, CRO, GA4/GTM), CRM optimization, and AI-enabled workflows such as lead scoring and campaign optimization frameworks. Experienced in cross-functional leadership with sales, CRM, creatives, product, legal, branding, and compliance teams—delivering measurable revenue outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Performance Marketing Consultant at ICICI Prudential Life Insurance

April 1, 2013 - May 1, 2026

Managed ~ $8M annual paid media budget across Google Ads and Microsoft/Bing Ads. Owned customer acquisition strategy including audience selection, budget allocation, SQL, CAC/ROAS and LTV optimization. Hands-on with Search, Performance Max, Demand Gen, YouTube, and Meta/Instagram. Partnered with CRM, analytics, sales, copywriters and creative teams to improve message framework, lead quality and conversion performance. Delivered ~400% ROAS of first-year annual premium through continuous testing and optimization, including lowering CAC for sales-qualified leads. Implemented AI/ML driven lead scoring and optimization frameworks on CRM and campaign analysis; used AI-assisted creative generation for faster turnaround while ensuring brand, category and compliance alignment.

Manager, Affiliate Marketing at FloraQueen.com

November 1, 2010 - November 1, 2011

Led affiliate acquisition and partner growth across major affiliate networks. Managed affiliate P&L/ROI and landing page optimization, creatives and email campaigns. Recruited and scaled high-performing affiliate partnerships aligned to business goals.

Manager, Online Marketing at Flora2000.com

June 1, 2009 - June 1, 2010

Managed SEO, PPC, email marketing and content initiatives across US and UK markets. Doubled organic search traffic via technical SEO and content optimization. Directed paid search in competitive international markets. Managed the US YTB event in Orlando including booth setup, collaterals, gifts and speaker slot.

Assistant Manager, Search & Analytics at Zapak.com

March 1, 2008 - June 1, 2009

Managed paid search, SEO and web analytics for a leading online gaming business. Supported growth to ~4M monthly website visits. Ran multilingual international search and display campaigns across multiple geographies. Implemented Google Analytics with different profiles for tracking sub-domains and traffic metrics to evaluate campaign performance. Built user-behavior tracking and detailed analytics reporting aligned to business requirements.

Product Marketing at ISI Emerging Markets EMIS.com

January 1, 2000 - June 1, 2007

Built B2B lead generation campaigns across 14 international markets. Managed PPC, email marketing and market intelligence content programs including budgeting, keyword research, tracking qualified leads and monitoring performance. Leveraged Perl and MySQL to support digital initiatives and landing page development. Tested and deployed an online live chat application and worked with engineering to create an in-house online research store for selling exclusive research reports, including web page design, framework, testing and iteration.