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Web3 and social media strategist with 4+ years of experience building and activating online communities, especially across Crypto Twitter (CT). Hands-on content creation and growth execution—turning strategy into measurable engagement and creator/KOL-aligned messaging. Creative, fast-learning, and community-first. Skilled in coordinating cross-functional partners, launching campaigns (including giveaways and token/NFT mechanics), and using AI and automation to scale content production while keeping brand consistency.…Web3 and social media strategist with 4+ years of experience building and activating online communities, especially across Crypto Twitter (CT). Hands-on content creation and growth execution—turning strategy into measurable engagement and creator/KOL-aligned messaging. Creative, fast-learning, and community-first. Skilled in coordinating cross-functional partners, launching campaigns (including giveaways and token/NFT mechanics), and using AI and automation to scale content production while keeping brand consistency.

Angus Cheung

Brand Strategist, Marketing Strategist, Community Manager, +2

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Web3 and social media strategist with 4+ years of experience building and activating online communities, especially across Crypto Twitter (CT). Hands-on content creation and growth execution—turning strategy into measurable engagement and creator/KOL-aligned messaging. Creative, fast-learning, and community-first. Skilled in coordinating cross-functional partners, launching campaigns (including giveaways and token/NFT mechanics), and using AI and automation to scale content production while keeping brand consistency.…Web3 and social media strategist with 4+ years of experience building and activating online communities, especially across Crypto Twitter (CT). Hands-on content creation and growth execution—turning strategy into measurable engagement and creator/KOL-aligned messaging. Creative, fast-learning, and community-first. Skilled in coordinating cross-functional partners, launching campaigns (including giveaways and token/NFT mechanics), and using AI and automation to scale content production while keeping brand consistency.

Available to hire

Web3 and social media strategist with 4+ years of experience building and activating online communities, especially across Crypto Twitter (CT). Hands-on content creation and growth execution—turning strategy into measurable engagement and creator/KOL-aligned messaging.

Creative, fast-learning, and community-first. Skilled in coordinating cross-functional partners, launching campaigns (including giveaways and token/NFT mechanics), and using AI and automation to scale content production while keeping brand consistency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Social Strategist at Gate

December 1, 2025 - March 1, 2026

Led and managed the social media team, owning end-to-end growth strategy and execution across brand, ecosystem, and community initiatives. Served as primary copywriter and growth owner for Gate’s main X handle, ensuring creator/KOL-style messaging and campaign narrative alignment. Coordinated with cross-functional stakeholders (Brand/Social/Product/BD/Event) to integrate social content with major milestones and launches. Built content strategies for KOL/influencer amplification, including collaboration posts and partner spotlights. Increased X engagement rate from 2.7% to 5.1% within four weeks via improved hooks, formats, and cadence. Created diverse content types (branded content, news updates, in-depth reports, memes) and produced partnership/comarketing content featuring high-profile ecosystem participants (e.g., Oracle Red Bull Racing, Michael Saylor). Leveraged AI image generation to scale creative production while maintaining brand consistency. Owned social insights and perfor

Marketing Strategist at Cronos Labs

July 1, 2024 - December 1, 2025

Planned and executed co-marketing and KOL-style campaign activations across the Cronos ecosystem, partnering with teams across DEXs, perps, lending protocols, memecoins, AI agent launchpads, and Layer 2 solutions to drive visibility and participation. Advised on incubation projects for campaign strategy and creator/influencer engagement to improve on-chain outcomes. Coordinated Twitter/YouTube influencer collaborations end-to-end: sourced candidates, negotiated deliverables, aligned messaging to campaign goals, and ensured successful execution. Maintained relationships with 80+ Cronos ambassadors. Owned social insights/performance reporting and coordinated with design and community ops to translate product updates into high-performing campaign assets and community-ready content. Designed and executed social growth and monetization campaigns, including giveaways and token/NFT-gated mechanics on Galxe. Managed bridging campaigns (monitoring community sentiment, collecting feedback, repor

Community Marketing Manager at Collectiv

June 1, 2023 - May 1, 2024

Managed community growth across Discord and Twitter, increasing followers from 2,000 to over 5,000 and 10,000. Launched a community leaderboard (Zealy), designed tasks to boost engagement, and ran weekly topics to increase Discord visits and interaction. Provided bug reports to product teams. Core organizer of a gaming tournament with USD 1,500 in prizes; proposed and executed event timelines; collaborated with other gaming/NFT projects. Created and managed multi-platform content (Twitter, Medium) including event promotion copy and Web3/degens-style meme content. Researched trending gamefi projects, focusing on tokenomics and launch strategies, and shared updates with functional teams.

Community Management Consultant at Collectiv

March 1, 2023 - May 1, 2023

Strategized creative weekly virtual community events and launched a community leaderboard to drive social engagement.

Community Manager at OliveX (NSX:OLX)

December 1, 2021 - December 1, 2022

Core builder of Discord and Twitter communities, growing from ~500 to >25,000 and from ~35,000 to 35,000+. Advised and managed moderators for Discord and Telegram. Collaborated with social media influencers and gaming/NFT projects. Strategized and executed creative virtual community events to engage existing and new members, shared community feedback and suggestions with functional teams, and maintained internal community operations (updated FAQs and documentation). Provided timely, on-tone driven support to resolve 4,000+ support tickets and inquiries on Discord. Played a key product role: contributed to NFT allowlist/minter promotion and supported Operation Ape Pass sell/launch (sold 6,000+ NFTs; ~USD 600K revenue estimate). Supported selected initiatives including Dustland Runner and Dustland Rider. Organized tokenholder VIP/communities, facilitated town hall meetings, acted as a liaison between tokenholders and project team, and organized CEO crossFit/town hall-style events. Create

Senior CrossFit Coach & Training Consultant at CrossFit 852

February 1, 2016 - December 1, 2020

Designed Metabolic Conditioning workouts for CrossFit classes (groups of 8–12). Managed social media promotion/marketing and community outreach. Drove membership sales and oversaw luxury facility operations, generating >HKD 3.5M annual revenue. Managed a team of 5 with multinational backgrounds. Organized selected project and event experiences, including fitness retreats for groups of ~20 and seasonal in-person events for 50–100 active members.

CrossFit Coach & Training Consultant at CrossFit Typhoon

July 1, 2015 - February 1, 2016

Programmed CrossFit and bootcamp workout plans and led/instructed class workouts for groups of 5–8 people.

Assistant Trainer & Wellness Coach at Trainevate (as listed)

January 1, 2015 - June 1, 2015

Organized social events for members, led marketing through social media outlets and community outreach, and supported brand promotion and supplement sales.