Orkhan Isazade

Served as strategic account lead for a US home services client, translating business objectives into paid search strategy across 34 campaigns in 33 markets, managing $100K+/month and owning budget allocation and optimization decisions. Recovered a collapsed campaign from $515 CPL to $143 by diagnosing structural cannibalization and eliminating $11,876 in zero-conversion spend. Produced weekly client-facing strategy reports in Looker Studio integrating spend, CAC, ROAS, and conversions by GEO and placement. Reduced account-wide CPL by 20% in one week by restructuring search term taxonomy, correcting match type leakage, and reallocating spend toward highest-converting campaigns. Accelerated optimization cycles by using Claude as a daily AI co-pilot for keyword research, ad copy generation, and account audits.

External paid social consultant and primary performance marketing strategist for a global enterprise client, owning campaign direction, optimization decisions, and stakeholder reporting end to end across Meta and Google Ads. Led strategy sessions aligning paid social objectives with brand growth and revenue goals, translating priorities into clear campaign structures. Built and executed A/B testing frameworks for creatives, audiences, ad copy, and bidding strategies, presenting findings and recommendations to client leadership. Delivered performance reporting tied to business outcomes (CTR, CPA, ROAS, conversion rates) via Looker Studio dashboards. Collaborated with creative, product, and development teams to align campaigns with landing page performance and tracking accuracy, improving GA4/GTM measurement architecture for better attribution and optimization precision.

Managed performance search campaigns in a regulated, emerging-market consumer vertical with multi-GEO targeting, compliance constraints, and localized creative strategies across Azerbaijan and regional CIS markets. Increased organic clicks by +67% (2.68M → 4.48M YoY) and impressions by +74% (4.06M → 7.07M) through category-level SEO architecture, semantic clustering, and internal linking frameworks. Improved average ranking position from 3.5 to 2.9 and raised CTR from 63.4% to 66.1% via page layout optimization, metadata improvements, SERP intent alignment, and snippet optimization. Reduced technical SEO issues by 40% by running crawlability/indexation audits, fixing coverage gaps, and improving Core Web Vitals. Produced GEO-level performance reports (CTR, CR, CPA) for weekly strategy and budget reallocation. Improved session-to-conversion rate by 18% (GA4 funnel tracking) by aligning paid search and paid social messaging with funnel-stage intent and coordinating changes with produ