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Senior Performance Marketing Specialist with 6+ years of hands-on experience driving growth across paid media, SEO, analytics, and omnichannel digital strategies for fintech, e-commerce, and enterprise environments. Expertise includes Meta Ads, Google Ads, GA4, GTM, Looker Studio, SEO, CRO, and marketing automation—built on a data-driven approach to acquisition and funnel optimization. Collaborative by nature, Orkhan translates business objectives into scalable digital solutions with product, tech, and design teams. He has managed international campaigns, performance reporting, and ongoing optimization aligned with global marketing standards, with a strong focus on measurable outcomes across the full funnel (from click to first deposit/lead).…Senior Performance Marketing Specialist with 6+ years of hands-on experience driving growth across paid media, SEO, analytics, and omnichannel digital strategies for fintech, e-commerce, and enterprise environments. Expertise includes Meta Ads, Google Ads, GA4, GTM, Looker Studio, SEO, CRO, and marketing automation—built on a data-driven approach to acquisition and funnel optimization. Collaborative by nature, Orkhan translates business objectives into scalable digital solutions with product, tech, and design teams. He has managed international campaigns, performance reporting, and ongoing optimization aligned with global marketing standards, with a strong focus on measurable outcomes across the full funnel (from click to first deposit/lead).

Orkhan Isazade

PPC Manager, Digital Marketer, Performance Marketer, +2

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Senior Performance Marketing Specialist with 6+ years of hands-on experience driving growth across paid media, SEO, analytics, and omnichannel digital strategies for fintech, e-commerce, and enterprise environments. Expertise includes Meta Ads, Google Ads, GA4, GTM, Looker Studio, SEO, CRO, and marketing automation—built on a data-driven approach to acquisition and funnel optimization. Collaborative by nature, Orkhan translates business objectives into scalable digital solutions with product, tech, and design teams. He has managed international campaigns, performance reporting, and ongoing optimization aligned with global marketing standards, with a strong focus on measurable outcomes across the full funnel (from click to first deposit/lead).…Senior Performance Marketing Specialist with 6+ years of hands-on experience driving growth across paid media, SEO, analytics, and omnichannel digital strategies for fintech, e-commerce, and enterprise environments. Expertise includes Meta Ads, Google Ads, GA4, GTM, Looker Studio, SEO, CRO, and marketing automation—built on a data-driven approach to acquisition and funnel optimization. Collaborative by nature, Orkhan translates business objectives into scalable digital solutions with product, tech, and design teams. He has managed international campaigns, performance reporting, and ongoing optimization aligned with global marketing standards, with a strong focus on measurable outcomes across the full funnel (from click to first deposit/lead).

Available to hire

Senior Performance Marketing Specialist with 6+ years of hands-on experience driving growth across paid media, SEO, analytics, and omnichannel digital strategies for fintech, e-commerce, and enterprise environments. Expertise includes Meta Ads, Google Ads, GA4, GTM, Looker Studio, SEO, CRO, and marketing automation—built on a data-driven approach to acquisition and funnel optimization.

Collaborative by nature, Orkhan translates business objectives into scalable digital solutions with product, tech, and design teams. He has managed international campaigns, performance reporting, and ongoing optimization aligned with global marketing standards, with a strong focus on measurable outcomes across the full funnel (from click to first deposit/lead).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Turkish

Fluent

Azerbaijani

Fluent

Russian

Intermediate

Work Experience

Paid Search Manager (Strategic Account Lead) at Home Alliance – United States (Retained Client Engagement)

December 1, 2025 - Present

Served as strategic account lead for a US home services client, translating business objectives into paid search strategy across 34 campaigns in 33 markets, managing $100K+/month and owning budget allocation and optimization decisions. Recovered a collapsed campaign from $515 CPL to $143 by diagnosing structural cannibalization and eliminating $11,876 in zero-conversion spend. Produced weekly client-facing strategy reports in Looker Studio integrating spend, CAC, ROAS, and conversions by GEO and placement. Reduced account-wide CPL by 20% in one week by restructuring search term taxonomy, correcting match type leakage, and reallocating spend toward highest-converting campaigns. Accelerated optimization cycles by using Claude as a daily AI co-pilot for keyword research, ad copy generation, and account audits.

Search Strategy Consultant (Senior) at Philip Morris International – United States (Project Based)

May 1, 2025 - January 31, 2026

External paid social consultant and primary performance marketing strategist for a global enterprise client, owning campaign direction, optimization decisions, and stakeholder reporting end to end across Meta and Google Ads. Led strategy sessions aligning paid social objectives with brand growth and revenue goals, translating priorities into clear campaign structures. Built and executed A/B testing frameworks for creatives, audiences, ad copy, and bidding strategies, presenting findings and recommendations to client leadership. Delivered performance reporting tied to business outcomes (CTR, CPA, ROAS, conversion rates) via Looker Studio dashboards. Collaborated with creative, product, and development teams to align campaigns with landing page performance and tracking accuracy, improving GA4/GTM measurement architecture for better attribution and optimization precision.

Paid Search & Performance Strategy Manager at Azerlotereya ASC by Demirören Holding – Baku, Azerbaijan (Project Based)

January 1, 2024 - May 31, 2025

Managed performance search campaigns in a regulated, emerging-market consumer vertical with multi-GEO targeting, compliance constraints, and localized creative strategies across Azerbaijan and regional CIS markets. Increased organic clicks by +67% (2.68M → 4.48M YoY) and impressions by +74% (4.06M → 7.07M) through category-level SEO architecture, semantic clustering, and internal linking frameworks. Improved average ranking position from 3.5 to 2.9 and raised CTR from 63.4% to 66.1% via page layout optimization, metadata improvements, SERP intent alignment, and snippet optimization. Reduced technical SEO issues by 40% by running crawlability/indexation audits, fixing coverage gaps, and improving Core Web Vitals. Produced GEO-level performance reports (CTR, CR, CPA) for weekly strategy and budget reallocation. Improved session-to-conversion rate by 18% (GA4 funnel tracking) by aligning paid search and paid social messaging with funnel-stage intent and coordinating changes with produ

Paid Search Account Manager at Vitanur – Boston, USA (Project Based)

July 1, 2023 - January 31, 2024

Owned end-to-end paid social strategy for a US e-commerce client across Meta Ads and Google Ads, including campaign launch, optimization, and performance reporting. Developed integrated multi-channel acquisition recommendations spanning paid social, SEO, email, and display to support unified growth strategy aligned to revenue objectives. Built and reported KPIs and performance benchmarks tailored to the client’s business model, ensuring activity translated into measurable business outcomes.

Digital Marketing Specialist at Yelo Bank – Baku, Azerbaijan

December 1, 2021 - July 31, 2023

Built an omnichannel performance approach for digital growth. Executed digital marketing tasks and communications including SEO/SEM, sponsored/paid search, email, SMS, and display advertising campaigns. Supported the Head of Digital Marketing in managing owned digital channels and maintaining brand consistency. Provided analytics and technical support for owned media assets using advanced Google tools. Applied knowledge of CRM and marketing automation platforms to enhance digital marketing strategies.

Search Engine Optimization Specialist at Blue Planet Distribution LLC – Baku, Azerbaijan

October 1, 2020 - November 30, 2021

Made technical SEO recommendations to developers and ran PPC campaigns to increase revenue through sponsored online advertising. Wrote original, audience-tailored web content and developed/integrated content marketing strategies to support organic and paid growth.

Search Engine Optimization Specialist at InPress PR Solution – Baku, Azerbaijan

October 1, 2019 - April 30, 2020

Optimized website copy and landing pages for SEO success. Conducted ongoing keyword research to discover and expand keyword opportunities and researched/implemented content recommendations to improve organic performance.

Junior Marketing Specialist at Gilan Holding – Baku, Azerbaijan

January 1, 2018 - September 30, 2019

Collected data on consumers, competitors, and the marketplace, consolidating insights into actionable reporting and presentations. Produced detailed performance reports including rankings and web statistics using internal analytics/data workflows.