Freelance and strategic Social Media Manager with a strong track record growing entertainment and family brands online.

About

Freelance and strategic Social Media Manager with a strong track record growing entertainment and family brands online. Experienced in leading social strategy and content across Facebook, Instagram, and TikTok, managing multi-platform campaigns, paid social, and partner activations to drive engagement and brand growth.

Previously managed social campaign planning and partnerships for major film and TV releases, including Christmas movie and TV episode campaigns. Skilled in content creation, team management, performance reporting, and talent/event support to generate cohesive social content.

  • 9 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment

Work experience· 5 roles

Freelance Social Media Work - Content Creation & Production · The Very Hungry Caterpillar’s social channels and Amazon storefrontJan 2025 – Dec 2025 · 1 yr

Produced and edited social content for The Very Hungry Caterpillar’s social channels and the Amazon store front, including planning photoshoots and creating engaging reels featuring stop-motion animation.

Freelance Social Media Work - Social Media Consulting & Content Support · Puffin RockJan 2025 – Dec 2025 · 1 yr

Supported Puffin Rock with social media best practices and captured engaging content during press screenings to support publicity and brand presence.

Social Media Manager · Magic Light Pictures (solely managed)Feb 2023 – Present · 3 yrs 10 mos

Led social strategy and management for Magic Light Pictures adaptations and social accounts (including content for titles such as The Gruffalo, Zog, Stick Man, and others), building both brands from the ground up across Facebook, Instagram, and TikTok. Developed and executed growth strategies to increase audience reach, drive sales, and generate link clicks through targeted ad campaigns. Planned and managed campaign calendars for new Christmas movie and TV episodes; monitored performance metrics and reported results. Collaborated closely with licensors and the wider marketing team to deliver cohesive, results-driven campaigns.

Social Media Account Manager · The DDA GroupSep 2021 – Feb 2023 · 1 yr 6 mos
Social Media Strategist · Wilderness AgencyOct 2017 – Sep 2021 · 4 yrs

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