Available to hire
Freelance and strategic Social Media Manager with a strong track record growing entertainment and family brands online. Experienced in leading social strategy and content across Facebook, Instagram, and TikTok, managing multi-platform campaigns, paid social, and partner activations to drive engagement and brand growth.
Previously managed social campaign planning and partnerships for major film and TV releases, including Christmas movie and TV episode campaigns. Skilled in content creation, team management, performance reporting, and talent/event support to generate cohesive social content.
Experience Level
Work Experience
Freelance Social Media Work - Content Creation & Production at The Very Hungry Caterpillar’s social channels and Amazon storefront
January 1, 2025 - December 31, 2025Produced and edited social content for The Very Hungry Caterpillar’s social channels and the Amazon store front, including planning photoshoots and creating engaging reels featuring stop-motion animation.
Freelance Social Media Work - Social Media Consulting & Content Support at Puffin Rock
January 1, 2025 - December 31, 2025Supported Puffin Rock with social media best practices and captured engaging content during press screenings to support publicity and brand presence.
Social Media Manager at Magic Light Pictures (solely managed)
February 1, 2023 - PresentLed social strategy and management for Magic Light Pictures adaptations and social accounts (including content for titles such as The Gruffalo, Zog, Stick Man, and others), building both brands from the ground up across Facebook, Instagram, and TikTok. Developed and executed growth strategies to increase audience reach, drive sales, and generate link clicks through targeted ad campaigns. Planned and managed campaign calendars for new Christmas movie and TV episodes; monitored performance metrics and reported results. Collaborated closely with licensors and the wider marketing team to deliver cohesive, results-driven campaigns.
Social Media Account Manager at The DDA Group
September 1, 2021 - February 1, 2023Created and delivered creative social campaigns for Sky Cinema titles including The Amazing Maurice and The Last Train to Christmas, as well as independent films such as Girls Can’t Surf, Girl Picture, and The Lost Girls. Managed teams and collaborated with partners including Penguin on Peter Rabbit, The Snowman, and Fun With Spot. Managed content and posting schedules, produced engaging social content, and delivered performance reporting on weekly-to-annual cycles.
Social Media Strategist at Wilderness Agency
October 1, 2017 - September 1, 2021Led and grew social communities for brands including Penguin (Fun With Spot, The Snowman), Magic Light Pictures, Stanley PMI, and eOne (Peppa Pig, PJ Masks). Developed creative content and maintained a distinct one-of-a-kind brand voice, supported partnership activations, and planned strategic campaigns to engage parenting audiences. Produced innovative social content and strategy roadmaps, managed multi-platform campaigns, conducted competitor and insight analysis using tools such as Infeegy Atlas, and delivered performance reports to clients across weekly and annual reporting cycles.
Education
Qualifications
Industry Experience
Media & Entertainment
Experience Level
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