I’m an ambitious, analytical marketing graduate with a strategic brand foundation and a strong focus on digital marketing. I apply research-driven insights to optimize search visibility, improve engagement, and deliver high-quality, data-backed execution. I’ve managed Google Ads and ran PPC campaigns while supporting SEO and CMS, and I enjoy turning performance analysis into actionable recommendations. I’m passionate about innovation and emerging tech, and I aim to create measurable results through continuous optimization and cross-functional collaboration.

Alex Becerra Hernandez

I’m an ambitious, analytical marketing graduate with a strategic brand foundation and a strong focus on digital marketing. I apply research-driven insights to optimize search visibility, improve engagement, and deliver high-quality, data-backed execution. I’ve managed Google Ads and ran PPC campaigns while supporting SEO and CMS, and I enjoy turning performance analysis into actionable recommendations. I’m passionate about innovation and emerging tech, and I aim to create measurable results through continuous optimization and cross-functional collaboration.

Available to hire

I’m an ambitious, analytical marketing graduate with a strategic brand foundation and a strong focus on digital marketing. I apply research-driven insights to optimize search visibility, improve engagement, and deliver high-quality, data-backed execution.

I’ve managed Google Ads and ran PPC campaigns while supporting SEO and CMS, and I enjoy turning performance analysis into actionable recommendations. I’m passionate about innovation and emerging tech, and I aim to create measurable results through continuous optimization and cross-functional collaboration.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Business Administration (Marketing & SEO Support)
January 1, 2026 - Present
Responsible for business administration related to Google Ads, SEO, and CMS management, supporting day-to-day marketing operations and implementation.
Strategy & Business Planning (NPO Outreach / Joint Initiative) at Joint Initiative Physiotherapy
January 1, 2026 - Present
Developed and structured business plans to support growth and operations. Created strategic recommendations to drive business performance, including market research to identify trends, customer needs, and competitive positioning. Also supported Google Ads, SEO, and CMS management and handled business administration tasks.
Digital Marketing Intern
January 1, 2025 - December 31, 2025
Conducted weekly performance analysis for customer accounts, identifying optimization opportunities to improve engagement. Presented performance insights and strategic recommendations. Managed Google Ads accounts, ran PPC campaigns, and received an introduction training for SEO.

Education

BCom Honours in Marketing at University of Cape Town
January 1, 2025 - December 31, 2025
BCom Strategic Brand Management at Vega School
January 1, 2021 - December 31, 2024

Qualifications

Google Analytics 4 certification
January 11, 2030 - July 9, 2026
Google Ads certificate
January 11, 2030 - July 9, 2026
Digital Marketing certificate
January 11, 2030 - July 9, 2026

Industry Experience

Education, Healthcare, Professional Services, Media & Entertainment, Non-Profit Organization