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Multidisciplinary Art Director with 15+ years of international experience bridging culture, communication, and design. She began as a cultural tour guide in Armenia and evolved into a sought-after brand designer and illustrator across Europe. At Tredje Sektorn AB, she leads creative strategy and visual identity work for mission-driven organizations, building complete brand systems, directing end-to-end website projects, and producing original illustration from concept to final delivery.…Multidisciplinary Art Director with 15+ years of international experience bridging culture, communication, and design. She began as a cultural tour guide in Armenia and evolved into a sought-after brand designer and illustrator across Europe. At Tredje Sektorn AB, she leads creative strategy and visual identity work for mission-driven organizations, building complete brand systems, directing end-to-end website projects, and producing original illustration from concept to final delivery.

SELINA SAHAGHIANS

Art Director, Creative Director, Brand Designer, +2

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Multidisciplinary Art Director with 15+ years of international experience bridging culture, communication, and design. She began as a cultural tour guide in Armenia and evolved into a sought-after brand designer and illustrator across Europe. At Tredje Sektorn AB, she leads creative strategy and visual identity work for mission-driven organizations, building complete brand systems, directing end-to-end website projects, and producing original illustration from concept to final delivery.…Multidisciplinary Art Director with 15+ years of international experience bridging culture, communication, and design. She began as a cultural tour guide in Armenia and evolved into a sought-after brand designer and illustrator across Europe. At Tredje Sektorn AB, she leads creative strategy and visual identity work for mission-driven organizations, building complete brand systems, directing end-to-end website projects, and producing original illustration from concept to final delivery.

Available to hire

Multidisciplinary Art Director with 15+ years of international experience bridging culture, communication, and design. She began as a cultural tour guide in Armenia and evolved into a sought-after brand designer and illustrator across Europe.

At Tredje Sektorn AB, she leads creative strategy and visual identity work for mission-driven organizations, building complete brand systems, directing end-to-end website projects, and producing original illustration from concept to final delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Armenian

Fluent

Persian

Advanced

English

Advanced

Swedish

Beginner

Polish

Beginner

Work Experience

Art Director & Project Lead at Tredje Sektorn AB, Sweden

January 1, 2018 - January 1, 2026

Led creative strategy and visual identity for a dozen Scandinavian civil society organizations, delivering brand systems, educational materials, websites, corporate documents, graphic profiles, and original illustrations from concept to final delivery. Spearheaded a full brand transformation (new visual identity, tone of voice, and organization-wide design system across all touchpoints). Directed end-to-end website projects (UX wireframes, visual design, developer handoff), delivering responsive and accessible sites for 8+ non-profit clients. Produced 100+ original illustrations from hand-drawn sketches to vector artwork for publications, campaigns, and educational tools across the Nordic region. Multifaceted role also included social media management, travel and accommodation coordination for program participants, research for educational content, and IT system development. Served as Personal Assistant to the CEO by coordinating executive schedules, preparing board presentations, mana

Brand Design & Illustrator at Freelance, Europe

January 1, 2013 - January 1, 2018

Built complete graphic profiles and brand identities from scratch for Unga Drogförebyggare and Förbundet Vi Unga, two Swedish youth non-profit organizations. Delivered bespoke branding and illustration to 30+ clients across Europe, including fashion, beauty, restaurants, and the music industry. Developed a signature illustrative style combining hand-drawn textures with digital refinement, becoming a recognizable visual hallmark that drove repeat business. Managed full project life cycles independently, from client discovery and proposal writing through production, invoicing, and post-delivery review.

Cultural Tour Guide at Freelance, Armenia

January 1, 2008 - January 1, 2013

Hosted and guided international visitors through Armenia’s cultural and historical landmarks, delivering immersive experiences in multiple languages. Developed strong cross-cultural communication skills by learning how to connect with diverse audiences in new environments. Managed bookings, itinerary planning, and guest relations for groups of 10–50 travellers from 15+ countries.