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Detail-oriented and analytical Digital Marketing Specialist with 9.5 years of experience optimizing multi-platform campaigns and a strong academic focus on Hospitality Management. Proven track record in managing Meta Ads (Facebook/Instagram), streamlining asset workflows, and interpreting performance data to drive growth. Adept at translating complex analytical strategies into clear, actionable steps for cross-functional teams. Combines deep digital agency experience with hands-on sector knowledge in hospitality and events, enabling effective campaign management and high-impact client training for Twine.…Detail-oriented and analytical Digital Marketing Specialist with 9.5 years of experience optimizing multi-platform campaigns and a strong academic focus on Hospitality Management. Proven track record in managing Meta Ads (Facebook/Instagram), streamlining asset workflows, and interpreting performance data to drive growth. Adept at translating complex analytical strategies into clear, actionable steps for cross-functional teams. Combines deep digital agency experience with hands-on sector knowledge in hospitality and events, enabling effective campaign management and high-impact client training for Twine.

Mahfuz Hasan

Digital Marketer, PPC Manager, Social Media Manager, +2

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Detail-oriented and analytical Digital Marketing Specialist with 9.5 years of experience optimizing multi-platform campaigns and a strong academic focus on Hospitality Management. Proven track record in managing Meta Ads (Facebook/Instagram), streamlining asset workflows, and interpreting performance data to drive growth. Adept at translating complex analytical strategies into clear, actionable steps for cross-functional teams. Combines deep digital agency experience with hands-on sector knowledge in hospitality and events, enabling effective campaign management and high-impact client training for Twine.…Detail-oriented and analytical Digital Marketing Specialist with 9.5 years of experience optimizing multi-platform campaigns and a strong academic focus on Hospitality Management. Proven track record in managing Meta Ads (Facebook/Instagram), streamlining asset workflows, and interpreting performance data to drive growth. Adept at translating complex analytical strategies into clear, actionable steps for cross-functional teams. Combines deep digital agency experience with hands-on sector knowledge in hospitality and events, enabling effective campaign management and high-impact client training for Twine.

Available to hire

Detail-oriented and analytical Digital Marketing Specialist with 9.5 years of experience optimizing multi-platform campaigns and a strong academic focus on Hospitality Management. Proven track record in managing Meta Ads (Facebook/Instagram), streamlining asset workflows, and interpreting performance data to drive growth.

Adept at translating complex analytical strategies into clear, actionable steps for cross-functional teams. Combines deep digital agency experience with hands-on sector knowledge in hospitality and events, enabling effective campaign management and high-impact client training for Twine.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Finnish

Beginner

Work Experience

Assistant Manager, Media & Digital Operations at SMC Enterprise Ltd.

November 1, 2018 - September 30, 2025

Managed day-to-day operational setups, asset schedules, and performance tracking for marketing campaigns across prominent digital channels and retail networks. Served as the core operational bridge between internal teams and external execution agencies, guiding strategic setup and KPI tracking for Paid Search and Paid Social campaigns. Monitored performance dashboards and conducted post-campaign analyses to verify asset accuracy and optimize budget spend.

Media Specialist & Planner (Account Lead) at Asiatic JWT

January 1, 2017 - November 30, 2018

Coordinated an agile team of 3 specialists handling creative asset updates, publishing timelines, and detailed campaign delivery checklists for 6+ major consumer brand accounts. Bridged the gap between client creative briefs and execution teams by translating complex campaign concepts into clear, manageable workflows.

Media Planner & Buyer at Top of Mind

March 1, 2009 - December 31, 2016

Designed internal media planning frameworks to streamline tracking workflows and eliminate budget inefficiencies across multiple concurrent campaigns.