Khushroo Ali

Conducted Customer Due Diligence (CDD) by verifying customer identities and reviewing KYC documentation in line with onboarding requirements and State Bank of Pakistan regulatory guidelines. Ensured regulatory compliance by monitoring accounts for adherence to AML/CFT rules, internal policies, and risk management procedures. Maintained accurate customer records, including updates and periodic KYC reviews. Detected suspicious or unusual activity, performed preliminary investigations, and escalated high-risk cases to compliance/AML for further review. Coordinated with branch staff, operations, compliance, and relationship managers to resolve KYC-related issues and support timely completion of regulatory requirements.

Developed and executed social media strategies to increase brand awareness, audience engagement, and lead generation across platforms. Created and managed content including posts, graphics, videos, and promotional campaigns tailored to target audiences. Monitored and engaged with audiences by responding to comments and messages and maintaining positive follower relationships. Tracked KPIs such as reach, engagement, impressions, and conversions, and prepared performance reports with improvement recommendations. Planned and optimized paid social media campaigns while monitoring trends, competitor activity, and platform updates to improve marketing effectiveness.