Manuel Rey is a Creative Art Director and Illustrator with 12+ years of experience leading integrated campaigns across TV, digital, social, retail, print, and content for global brands in Australia, New Zealand, South America, Europe, and the US. He works from pitch to production, combining strong visual storytelling and brand craft with concept development, storyboarding, and illustration/graphic design.…

Manuel Rey

Manuel Rey is a Creative Art Director and Illustrator with 12+ years of experience leading integrated campaigns across TV, digital, social, retail, print, and content for global brands in Australia, New Zealand, South America, Europe, and the US. He works from pitch to production, combining strong visual storytelling and brand craft with concept development, storyboarding, and illustration/graphic design.…

Available to hire

Manuel Rey is a Creative Art Director and Illustrator with 12+ years of experience leading integrated campaigns across TV, digital, social, retail, print, and content for global brands in Australia, New Zealand, South America, Europe, and the US. He works from pitch to production, combining strong visual storytelling and brand craft with concept development, storyboarding, and illustration/graphic design.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Creative/Art Director at NOW SCREEN
September 1, 2020 - Present
Helped the creative team develop campaigns for Australian and New Zealand markets, with additional overseas projects. Delivered creative direction across multi-channel brand work aligned to client needs.
Freelancer Creative/Art Director at One Green Bean
April 1, 2020 - April 1, 2020
Collaborated with a freelancer Copywriter on a pitch for SARD Wonder, contributing creative concepts, ideas, and visuals to support the campaign direction and creative presentation.
Freelancer Creative/Art Director at VCCP
January 1, 2020 - March 1, 2020
Supported a solo Copywriter across multiple pitches, developing creative ideas and accompanying visuals for clients including Compare The Market, Amex, Cadbury NZ, MONA and others. Created proactive campaign concepts to help brands respond to the bushfire crisis in Australia at the time, working on concept development and art direction deliverables suitable for pitch and presentation.
Freelancer Creative/Art Director at EDGE AGENCY
December 1, 2019 - December 1, 2019
Covered for an Art Director on maternity leave and contributed to the rebrand work for Harris Coffee Roasters and Auto One, among other projects. Delivered art direction, design direction, and campaign support within an integrated creative environment.
Freelancer Creative/Art Director at 1/3 HOST / HAVAS
September 1, 2019 - November 1, 2019
Supported a solo Copywriter on the development of a Christmas campaign for Stockland and contributed across additional briefs for clients including Reckitt, Finish, Vanish, XXXX Beer, Air New Zealand, Kayo, and Endeavour Energy. Focus areas included creative concepting and art direction support for campaign outputs.
Freelancer Creative/Art Director at THE STORY ROOM DIGITAL AGENCY
May 1, 2019 - August 1, 2019
Created and curated digital content for Discovery Channel across social platforms with fast-immersion needs. Worked with Discovery Channel and related brands including Discovery Kids, Turbo, Animal Planet, Home & Health, and TCL.
Freelancer Creative/Art Director at RAPP | CREATIVE/ART DIRECTOR
May 1, 2018 - April 30, 2019
Worked as part of a senior creative team covering multiple junior teams. Curated and created fast-moving digital content for social platforms (notably Discovery Channel), aligning visual direction with platform speed and audience engagement requirements.
Freelancer Creative/Art Director at ALMACÉN
April 1, 2018 - April 1, 2018
Provided art direction support for Honda’s newest digital campaign shortly after leaving a first creative agency, contributing to concept execution for digital creative.
Creative/Art Director at DDB Argentina
August 1, 2013 - March 1, 2018
Built early creative career through senior team work with strong digital focus, including overseeing creative deliverables for major brands such as BBVA. Worked across brand, digital, and campaign communications with an emphasis on fully integrated execution.
Art Direction (Scenography / Photo Shoot Art Direction) at COLORSENS ARGENTINA
January 1, 2012 - July 1, 2013
Worked around fashion films and music videos, handling scenography design for different photo shoots. Oversaw models’ wardrobe, props, and location research; supported styling/production design elements aligned with fashion and editorial requirements. Clients included Buenos Aires Fashion Week, DMAG Magazine, ELLE, and Civiles Modeling.

Education

AI Fundamentals (Google Course certificate) at Coursera
January 1, 2026 - January 1, 2026
Pearson Test of English (General Training) at Sydney Pearson Professional Test Center
January 1, 2024 - January 1, 2024
Creative Advertising at University of Palermo
January 1, 2009 - January 1, 2013
Professional Test of English (General Training) / English Language and Literature (IELTS) at Sydney Pearson Professional Test Center
January 1, 2024 - January 1, 2024
Bachelor’s degree in Advertising Art Direction at University of Palermo
January 1, 2014 - January 1, 2024
AI Fundamentals (Google Course Certificate) at Coursera
January 1, 2026 - January 1, 2026

Qualifications

Pearson Test of English (General Training)
January 1, 2024 - January 1, 2024
General Training (IELTS) - Pearson Professional Test Center
January 1, 2018 - January 1, 2018
AI Fundamentals (Google Course) - Coursera certificate
January 1, 2026 - January 1, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Education, Non-Profit Organization, Healthcare, Retail, Financial Services, Professional Services, Travel & Hospitality, Other, Real Estate & Construction