Brand & Performance (Brand/Influencer/Content/ORM, detailed responsibilities) at Wavemaker (GroupM)

Handled end-to-end social listening, trend and product/brand analysis, competition tracking, communication planning, campaign analysis and reporting. Performed ORMs across multiple entities using social listening intelligence, provided proactive insights and suggestions, and tracked engagement via comments and daily monitoring. Built SOPs for ad lead data transmission to channels and supported performance tracking using metrics (share of voice, reach, conversations, video views). Also contributed to content audits and compared digital vs TV performance for multiple business audits across banking/trust/partner firms; compiled reports with recommendations for strategy and content planning.

ORM / Media & Digital Analytics (detailed responsibilities including sentiment/word cloud, dashboards, reporting, audits) at RepiNDIA (India Today Group)

Worked on digital content and social listening analytics: sentiment and word-cloud analysis, measuring engagement/reach and tracking performance pre/post campaigns, and reporting insights across brands and products. Conducted audits of content patterns and program performance; supported strategy using data-driven comparisons across channels and timelines.