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Fashion retail visual merchandising professional with 10+ years of experience creating captivating in-store displays, enhancing brand aesthetics, and driving sales through strategic visual storytelling. Skilled in virtual styling and personal shopping, translating customer needs into polished, on-trend looks. I also create and edit engaging short-form fashion content across Instagram, Facebook, and TikTok, manage social performance tracking, and write SEO-optimized fashion/editorial content. Known for brand consistency, strong client communication, and a location-driven approach that strengthens community connection and boosts in-store traffic.…Fashion retail visual merchandising professional with 10+ years of experience creating captivating in-store displays, enhancing brand aesthetics, and driving sales through strategic visual storytelling. Skilled in virtual styling and personal shopping, translating customer needs into polished, on-trend looks. I also create and edit engaging short-form fashion content across Instagram, Facebook, and TikTok, manage social performance tracking, and write SEO-optimized fashion/editorial content. Known for brand consistency, strong client communication, and a location-driven approach that strengthens community connection and boosts in-store traffic.

Jessica Blanchard

Stylist, Social Media Manager, Content Creator

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Fashion retail visual merchandising professional with 10+ years of experience creating captivating in-store displays, enhancing brand aesthetics, and driving sales through strategic visual storytelling. Skilled in virtual styling and personal shopping, translating customer needs into polished, on-trend looks. I also create and edit engaging short-form fashion content across Instagram, Facebook, and TikTok, manage social performance tracking, and write SEO-optimized fashion/editorial content. Known for brand consistency, strong client communication, and a location-driven approach that strengthens community connection and boosts in-store traffic.…Fashion retail visual merchandising professional with 10+ years of experience creating captivating in-store displays, enhancing brand aesthetics, and driving sales through strategic visual storytelling. Skilled in virtual styling and personal shopping, translating customer needs into polished, on-trend looks. I also create and edit engaging short-form fashion content across Instagram, Facebook, and TikTok, manage social performance tracking, and write SEO-optimized fashion/editorial content. Known for brand consistency, strong client communication, and a location-driven approach that strengthens community connection and boosts in-store traffic.

Available to hire

Fashion retail visual merchandising professional with 10+ years of experience creating captivating in-store displays, enhancing brand aesthetics, and driving sales through strategic visual storytelling. Skilled in virtual styling and personal shopping, translating customer needs into polished, on-trend looks.

I also create and edit engaging short-form fashion content across Instagram, Facebook, and TikTok, manage social performance tracking, and write SEO-optimized fashion/editorial content. Known for brand consistency, strong client communication, and a location-driven approach that strengthens community connection and boosts in-store traffic.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Virtual Stylist & Social Content Creator

January 1, 2024 - January 1, 2025

Provided curated, personalized styling for clients using digital tools. Produced engaging fashion content for Instagram, TikTok, and Facebook to increase brand visibility and audience engagement; supported fashion writing and editorial planning with an SEO focus; managed tailored communication with partners and customers.

Fashion Retail Visual Merchandising Manager

January 1, 2020 - Present

Developed and executed a cohesive visual storytelling approach across local fashion retail. Created in-store display concepts and maintained brand-aligned presentation standards that supported seasonal trends and sales goals.

Fashion Retail Visual Merchandising Manager at Midas Shoes

January 1, 2019 - December 31, 2019

Processed transactions, managed inventory, and ensured store tidiness while staying up to date on new arrivals and promotions. Maintained visual merchandising standards to keep displays attractive, organized, and aligned with seasonal trends to drive sales.

National Visual Merchandising Manager at Brooks Brothers

January 1, 2017 - December 31, 2019

Designed and executed eye-catching in-store displays to enhance brand image and drive sales. Planned and implemented floor layouts, window displays, and product placements based on seasonal trends; ensured visual consistency with brand guidelines. Collaborated with marketing and retail teams and monitored competitor merchandising strategies. Managed display inventory and trained store staff to maintain presentation integrity.

National Visual Merchandising Manager at David Lawrence

January 1, 2014 - December 31, 2017

State-level visual merchandising leadership including standard setting, display planning, and brand-consistent in-store presentation. Managed display-related inventory and coordinated with retail teams to maintain updated merchandising assets and signage.

Property Stylist at Spatial Image Property Styling

January 1, 2013 - Present

Assisted in staging and styling residential properties for sale by selecting furniture, décor, and accessories to improve market appeal. Supported visual merchandising by arranging layouts, creating styled vignettes, and ensuring cohesive design aesthetics. Coordinated with vendors and managed inventory of styling props to keep the styling process organized and efficient.

State Visual Merchandising Manager at Roger David

January 1, 2013 - December 31, 2014

Visual Merchandiser at Mossimo

January 1, 2009 - Present

Visual Merchandiser at Sportscraft

January 1, 2009 - December 31, 2012

Visual Merchandiser at Susans

January 1, 2007 - December 31, 2009

Fashion Retail Sales Associate at Country Road

January 1, 2005 - December 31, 2006

Fashion Retail Sales Associate at Shoobiz

January 1, 2001 - December 31, 2004