Jessica Blanchard
Fashion retail visual merchandising professional with 10+ years of experience creating captivating in-store displays, enhancing brand aesthetics, and driving sales through strategic visual storytelling.
About
Fashion retail visual merchandising professional with 10+ years of experience creating captivating in-store displays, enhancing brand aesthetics, and driving sales through strategic visual storytelling. Skilled in virtual styling and personal shopping, translating customer needs into polished, on-trend looks.
I also create and edit engaging short-form fashion content across Instagram, Facebook, and TikTok, manage social performance tracking, and write SEO-optimized fashion/editorial content. Known for brand consistency, strong client communication, and a location-driven approach that strengthens community connection and boosts in-store traffic.
- 28 years' experience
- Joined July 2026
Industry experience
- Retail
- Real Estate & Construction
- Media & Entertainment
More experts in Sunshine Coast, Australia
Work experience· 13 roles
Provided curated, personalized styling for clients using digital tools. Produced engaging fashion content for Instagram, TikTok, and Facebook to increase brand visibility and audience engagement; supported fashion writing and editorial planning with an SEO focus; managed tailored communication with partners and customers.
Developed and executed a cohesive visual storytelling approach across local fashion retail. Created in-store display concepts and maintained brand-aligned presentation standards that supported seasonal trends and sales goals.
Processed transactions, managed inventory, and ensured store tidiness while staying up to date on new arrivals and promotions. Maintained visual merchandising standards to keep displays attractive, organized, and aligned with seasonal trends to drive sales.
Education
Certifications and awards
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