AS

Alina Sophia Buerkle

Available to hire

Creative marketing professional specializing in brand partnerships, influencer marketing and social strategy across fashion, beauty and lifestyle brands.

About

Creative marketing professional specializing in brand partnerships, influencer marketing and social strategy across fashion, beauty and lifestyle brands. Experienced in managing international collaborations, creator partnerships and brand positioning with a strong focus on digital culture and visual storytelling. 5+ years experience with fashion Brands

  • 5 years' experience
  • Joined July 2026

Languages

  • GermanFluent
  • EnglishFluent
  • ItalianAdvanced
  • FrenchIntermediate

Industry experience

  • Retail
  • Consumer Goods
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality

Work experience· 5 roles

Senior Social Media & Partnerships Manager · MaxlerApr 2025 – Present · 1 yr 8 mos

Led influencer partnerships and social media strategy across digital channels. Managed creator collaborations, campaigns, and cross-platform activations. Developed brand partnerships across online and offline communities (sports, wellness, social clubs), including sponsorships and experiential activations.

Freelance Brand & Marketing ConsultantMar 2025 – Present · 1 yr 9 mos

Developed branding, social, and campaign strategies for fashion, beauty, and lifestyle brands. Managed influencer collaborations and creator partnerships. Led brand positioning and creative direction for founder-led brands. Developed campaign concepts, presentations, and marketing strategies; worked with international creative teams and brands.

Marketing & R&D Manager · The SourceMay 2023 – Mar 2025 · 1 yr 11 mos

Presented product concepts and strategic solutions to international fashion clients. Conducted trend and market research to support product innovation. Managed product development coordination with international suppliers. Developed creative product presentations and brand communication assets.

Influencer Marketing Manager · Snooze ProjectJan 2021 – Dec 2021 · 1 yr
Social Media Manager · Every FoodsJan 2020 – Dec 2020 · 1 yr

Education

Bachelor of Arts, Fashion Marketing · BSP Business School Berlin2016 – 2019
Master’s degree · BSP Business School Berlin2022 – 2023

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