Daryna Perlyk
B2B/B2C Digital Marketing & Social Media specialist with 3+ years of experience in lead generation, paid social, and content production.
About
B2B/B2C Digital Marketing & Social Media specialist with 3+ years of experience in lead generation, paid social, and content production. Skilled in Meta Ads, Google Ads, CRM-based email marketing, and performance reporting.
Known for managing end-to-end campaigns (strategy, creative, execution, and optimization), coordinating video/content production, and improving social growth through organic and paid efforts. Multilingual and experienced in event marketing, influencer collaborations, and audience insights.
- 3 years' experience
- Joined July 2026
Skills· 15
Languages
- EnglishAdvanced
- UkrainianFluent
- RussianFluent
- LithuanianBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Other
Work experience
Organized company participation in 10+ international technology exhibitions (USA, Germany, France, Finland), generating 100+ B2B leads per event. Managed email marketing campaigns for a 5,000+ contact database using ActiveCampaign, achieving 38% open rate and 21% CTR. Reduced exhibition booth cost from €48,000 to €18,000 by redesigning the stand concept while maintaining brand visibility. Produced 13 technical product videos (scriptwriting, filming, editing). Monitored marketing performance and coordinated externally managed SEO and Google Ads campaigns. Maintained CRM for 5,000+ B2B contacts, supporting lead tracking across sales stages. Grew Instagram from 0 to 1,160+ followers via organic content and video strategy. Ran targeted Meta Ads campaigns (€50 ad spend) to consistently fill workshop capacity (10 participants per event) with €5 CAC. Planned recurring event marketing campaigns, produced video creatives reaching 46,000+ views (organic + paid), and established influence
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