Tammy-Ann Petersen
Creative Cape Town marketing lead and influencer campaign specialist with 6+ years owning end-to-end influencer strategy and delivery—from sourcing and vetting creators to contract negotiation, campaign execution,…
About
Creative Cape Town marketing lead and influencer campaign specialist with 6+ years owning end-to-end influencer strategy and delivery—from sourcing and vetting creators to contract negotiation, campaign execution, optimisation, and client reporting. I’m accountable for outcomes (ROI/ROAS performance), not just activity.
I manage multiple campaigns simultaneously while maintaining quality, budgets, and reconciliations. I redesign workflows and briefing/approval processes to remove bottlenecks, and I translate performance data into clear, client-ready narratives that build confidence and improve results over time.
- 3 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Retail
- Professional Services
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Work experience
Own influencer campaigns A–Z across multiple client accounts: strategy, sourcing, vetting, contracting, execution, tracking, optimisation, and reporting. Lead client communication and translate performance data into clear narratives aligned to ROI/ROAS targets. Manage influencer database work, end-to-end contract drafting/negotiation, and ensure usage rights are secured. Track and manage budgets with real-time spend monitoring, reconciliations, and variance flagging. Own or support campaign content production using Canva for social carousels, story sets, one-pagers, media kits, and rate cards, plus short-form video editing using Adobe Premiere Pro and CapCut to deliver consistent campaign creative. Coordinate with agencies/teams and maintain on-brand templates to speed turnaround and reduce delivery bottlenecks.
Education
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