Available to hire
Digital marketing professional with 8+ years of experience driving organic growth, lead generation, and brand visibility across B2B and B2C portfolios (including property, events, and food & beverage). Focused on data-led optimization of SEO, SEM, and CRM workflows.
Track record of improving qualified lead pipelines by up to 40%, reducing acquisition costs, and delivering SEO-led content strategies that increase organic traffic and engagement. Strong hands-on expertise with analytics, marketing automation, CRM/CMS, and emerging search behaviors including AI overviews and answer engine optimization (AEO).
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Greek, Modern
Fluent
Work Experience
Digital Content Marketing Executive at Lumon Pay
November 1, 2025 - PresentAddressing 2025 onward: focused on SEO-led and content-led digital marketing activities, supporting brand visibility and campaign performance through analytics-driven optimization across digital channels.
Digital Marketing Consultant at Self-employed
September 1, 2024 - September 1, 2025Owned delivery of the SEO-led content roadmap, writing and editing brand-aligned, compliant copy for web pages, landing pages, and articles. Improved website structure, navigation, and content base based on performance data and user feedback, strengthening overall user experience. Tracked and analyzed content performance using Semrush and analytics insights to optimize output and support conversion goals. Accelerated lead generation by 22% for new property listings by leveraging Google Analytics to target high-value audiences. Expanded the qualified lead pipeline by 40% within six months through targeted email and social media campaigns. Served as primary liaison between clients and external agencies, using dashboard insights to drive continuous campaign improvement. Worked across diverse B2B and B2C client sectors spanning property, events, and food & beverage, including website architecture, SEO, and CRM deliverables.
Digital Marketing Executive at Peabody New Homes
April 1, 2020 - August 1, 2024Managed the company’s digital presence, including website content, technical performance, and UX/UI to support lead generation. Collaborated with creative teams and agencies across email, social media, and website campaigns. Reduced cost per acquisition (CPA) by 15% and increased ROAS by 20% using Google Analytics and Microsoft Dynamics. Led CRM integration with marketing platforms, developing lead scoring and nurture programs to improve lead conversion. Tracked and analyzed content performance using Semrush and analytics insights to optimize output and support conversion goals; improved site structure, navigation, and content base using performance data and user feedback. Incorporated AEO principles into content structure to improve visibility in AI-generated answers (including Google AI Overviews) while monitoring organic click-through rates.
Education
Bachelor of Science in International & European Studies at University of Piraeus, Faculty of Economics, Business & International Studies
September 1, 2008 - June 1, 2013Strategic Digital Marketing at City University of London
January 1, 2019 - June 1, 2019Qualifications
Strategic Digital Marketing (Certificate)
January 1, 2019 - June 1, 2019Industry Experience
Real Estate & Construction, Media & Entertainment, Professional Services, Travel & Hospitality, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in London today.