Darnell Lamont Coleman

Led end-to-end design initiatives for real estate agents, creating cohesive brand identities across digital, print, and marketing channels. Designed and art-directed scalable brand systems including websites, social media templates, digital advertising, presentations, and print collateral. Reviewed and approved creative assets prior to client delivery to ensure consistency, quality, and alignment with brand standards. Partnered with cross-functional stakeholders to translate business goals into compelling visual and customer experiences, and mentored designers while establishing best practices. Built reusable templates and maintained visual standards to strengthen consistency across hundreds of professionals while balancing multiple priorities and meeting tight production deadlines.

Created digital and print marketing materials supporting national workspace locations and campaigns. Developed creative concepts that extended the company’s physical brand into engaging digital experiences. Collaborated with cross-functional design teams to produce branded presentations, collateral, social assets, and event materials. Maintained brand consistency across multiple channels while supporting rapid project delivery.

Produced marketing graphics, photography, and promotional content for in-store and social media campaigns. Created visual merchandising concepts to improve product presentation and customer engagement. Assisted with brand storytelling through digital content creation and merchandising while supporting daily retail operations with personalized customer service.