Dynamic communications professional with 15 years of experience in advertising agencies and a major communications group. Proven track record as a Media Activations Planner, leading end-to-end Influencer Marketing campaigns (creator selection, briefing, deliverables, ROI/engagement reporting, and contract negotiations) and designing multi-brand digital and social media strategies. Strong foundation in PR and Internal Communications within a corporate group structure, recognized for driving high-engagement results across extensive brand portfolios and adapting quickly to evolving media landscapes. Currently seeking a fully remote role in Digital Marketing, Media Planning, or Internal Communications.

Diana Radescu

Dynamic communications professional with 15 years of experience in advertising agencies and a major communications group. Proven track record as a Media Activations Planner, leading end-to-end Influencer Marketing campaigns (creator selection, briefing, deliverables, ROI/engagement reporting, and contract negotiations) and designing multi-brand digital and social media strategies. Strong foundation in PR and Internal Communications within a corporate group structure, recognized for driving high-engagement results across extensive brand portfolios and adapting quickly to evolving media landscapes. Currently seeking a fully remote role in Digital Marketing, Media Planning, or Internal Communications.

Available to hire

Dynamic communications professional with 15 years of experience in advertising agencies and a major communications group. Proven track record as a Media Activations Planner, leading end-to-end Influencer Marketing campaigns (creator selection, briefing, deliverables, ROI/engagement reporting, and contract negotiations) and designing multi-brand digital and social media strategies.

Strong foundation in PR and Internal Communications within a corporate group structure, recognized for driving high-engagement results across extensive brand portfolios and adapting quickly to evolving media landscapes. Currently seeking a fully remote role in Digital Marketing, Media Planning, or Internal Communications.

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Work Experience

Media Activations Planner at Zenith Media
January 1, 2026 - Present
End-to-end management of Influencer Marketing campaigns, including creator selection, creative briefing, deliverable tracking, and ROI/engagement reporting. Handles contract negotiations and ensures campaign execution and performance measurement across influencer partnerships.
Activations Planner at Zenith Media
January 1, 2026 - Present
Content Writer & Social Media Specialist at Zenith Romania
April 1, 2024 - Present
Communication Planner at Zenith Romania
December 1, 2021 - March 31, 2022
Collaborated with creative and media teams to align campaign messaging across multiple touchpoints. Analyzed audience insights and market trends to optimize channel allocation for upcoming brand campaigns.
Communication Planner
December 1, 2021 - Present
Internal Communications & Agency PR Specialist at Zenith Romania
December 1, 2008 - April 30, 2018
Led agency PR initiatives including corporate announcements, internal newsletter content, and employee engagement events. Crafted narratives for employer branding and designed/executed internal communication strategies to strengthen company culture, improve employee alignment, and manage cross-department messaging. Built and maintained long-term relationships with journalists, media outlets, and strategic stakeholders.
PR & Internal Communication
December 1, 2008 - December 1, 2021
PA to Managing Director at Zenith
May 1, 2006 - December 31, 2008
Provided high-level administrative and strategic support to the Managing Director, acting as the primary liaison between the Managing Director and department heads. Managed confidential communications, complex scheduling, executive travel, and meeting agendas. Streamlined internal workflow and office operations to maximize executive efficiency.

Education

Licență Filologie at Universitatea din București
September 1, 1998 - June 30, 2002
Bachelor's Degree at University of Bucharest
September 1, 1998 - June 30, 2002
Master's Degree at Academy of Economic Studies Bucharest
September 1, 2002 - March 31, 2004
High School Diploma at Ploiesti High School
September 1, 1993 - June 30, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services