Next availability:
August 3, 2026
Marketing and communications professional with broad B2B/B2C experience across research institutions, logistics, and automotive retail. Skilled in building go-to-market plans, managing budgets and KPIs, running multi-channel campaigns (web, social, email, ads), and coordinating events and business participation.
Hands-on in content strategy and production (graphic and video), CRM and marketing processes, and performance analysis (GA4/LinkedIn/Facebook/other analytics). Fluent in SEO and copywriting, with practical experience using marketing and CRM tools to drive lead generation, traffic, and revenue outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
French
Intermediate
Work Experience
Marketing Leader at Lukasiewicz Research Network – Warsaw Institute of Technology
February 1, 2024 - May 1, 2026Developed and oversaw marketing plans and budgets to meet KPIs set by the Łukasiewicz Centre and Institute management. Built a community around new technologies and sustainable development by managing web and social content (LinkedIn, Facebook, YouTube, Google) and creating B2B materials. Organized conferences and coordinated participation in trade fairs and business conferences, including presentations and running exhibition booths. Developed targeted commercial offers, conducted in-house market analyses (target groups, competitive landscape), and managed online/offline brand-building and sales-driven campaigns for 4 research centers and 6 laboratories. Created and coordinated graphic/video assets and co-organized initiatives in Social Responsibility of Science.
Senior Marketing Manager at British Automotive Holding — Jaguar & Land Rover dealer network
May 1, 2021 - April 1, 2023Owned B2C lead generation and marketing KPIs set by the importer and group board (including unique users, showroom traffic, test drives, etc.). Managed content across 14 social media pages and 4 Google listings; managed customer reviews on social media and Google. Organized customer experience events. Co-developed and implemented marketing process procedures across administration, BDC, and sales. Ran online, offline, and after-sales brand-building and sales-driven campaigns for 4 dealerships and reported results on an ongoing basis. Contributed to CRM marketing. Produced graphic assets and video content.
Marketing & PR Manager at Innovative Logistics Solutions
October 1, 2018 - April 1, 2021Managed a six-person marketing department (B2B). Planned and executed integrated marketing campaigns across email, telemarketing, social media, Google Ads, and website. Measured effectiveness of individual activities and coordinated trademark registration process. Coordinated and evaluated company participation in industry events and wrote expert articles for industry publications. Managed on-site and social content including SEO.
Trade Marketing Manager at General Topics Polonia
September 1, 2016 - August 31, 2018Managed trade and marketing partnerships with pharmacy and drugstore chains as well as aesthetic medicine clinics. Developed B2C promotional campaign plans within the existing distribution network and coordinated company participation in industry events. Managed media communications in cooperation with a PR agency. Managed website and social media content and collaborated with influencers; managed online store re-projects.
Marketing & PR Specialist at Waryński Trade
February 1, 2015 - April 30, 2016Developed and ran pre-sales B2B campaigns; created promotional materials including content and design. Managed content on the website, across social media, and in email campaigns, including press releases and sponsored articles. Designed and ran market research projects (surveys) to assess customer satisfaction. Coordinated company participation in trade fairs and industry conferences.
Senior Communications Specialist at Polish Council of Shopping Centers
September 1, 2014 - November 30, 2014Created content for website, social media, email campaigns, and promotional materials. Analyzed and briefed expert texts (market research, reports) and managed trade partner relationships with industry media outlets.
Promotions Specialist at Embassy of the Republic of Poland in Kuala Lumpur, Manila, and Brunei
September 1, 2012 - June 30, 2014Developed promotional materials including content and design. Coordinated the embassy’s participation in international trade fairs and conferences. Organized cultural and occasion-based events. Managed website and social media content and organized study visits for representatives of Polish science and culture. Developed and implemented Polish Development Aid projects and supported building Poland’s image in local media.
Marketing Manager at Polimeni International
June 1, 2007 - August 31, 2012Developed marketing strategies and budgets for managed shopping centers. Oversaw media plan execution. Organized B2C activities including events, promotional campaigns, loyalty programs, promotional flyers, and decorations. Ran B2B activities aimed at prospective and current tenants, including working with tenants on marketing activities and reporting planned and completed work. Coordinated company participation in trade fairs and industry conferences and created content for corporate promotional materials (video, presentations, brochures, etc.).
Developments Specialist at Polimeni International
July 1, 2006 - May 31, 2007Led sales of lease booths in shopping centers (B2B leads). Negotiated lease terms and coordinated leasing procedures; coordinated lease-signing process. Monitored and reported the status of ongoing commercializations. Prepared English-language abstracts of lease agreements. Created promotional materials such as videos, presentations, brochures, flyers, etc.
Development Assistant at Polimeni International
May 1, 2004 - June 30, 2006Supported office administration and managed meeting calendars. Organized business travel for leasing department management and the company board. Handled inquiries from prospective tenants, coordinated preparation of lease agreements, and translated commercial terms between Polish and English.
Education
Postgraduate studies in Marketing and Marketing Strategy at Warsaw School of Economics (SGH)
January 1, 2006 - December 31, 2007Master's degree in Sociology at University of Warsaw (Institute of Sociology)
January 1, 1997 - December 31, 2003Qualifications
Instagram Marketing (training)
January 1, 2018 - July 10, 2026SEO in Google (training)
January 1, 2025 - July 10, 2026Facebook Advertising from Scratch (training)
January 1, 2025 - July 10, 2026Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Transportation & Logistics, Government, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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