Marketing specialist with hands-on experience in IT recruitment/outstaffing brand promotion, content strategy, and brand identity development. Skilled in coordinating end-to-end marketing projects, from website and social media to recruitment collateral while maintaining confidentiality for candidate materials. Psychology graduate with a foundation in brand and identity development, and practical experience managing rebranding, LinkedIn/industry content, and merchandising for B2B clients in the IT sector.

Zofia Jasionowska

Marketing specialist with hands-on experience in IT recruitment/outstaffing brand promotion, content strategy, and brand identity development. Skilled in coordinating end-to-end marketing projects, from website and social media to recruitment collateral while maintaining confidentiality for candidate materials. Psychology graduate with a foundation in brand and identity development, and practical experience managing rebranding, LinkedIn/industry content, and merchandising for B2B clients in the IT sector.

Available to hire

Marketing specialist with hands-on experience in IT recruitment/outstaffing brand promotion, content strategy, and brand identity development. Skilled in coordinating end-to-end marketing projects, from website and social media to recruitment collateral while maintaining confidentiality for candidate materials.

Psychology graduate with a foundation in brand and identity development, and practical experience managing rebranding, LinkedIn/industry content, and merchandising for B2B clients in the IT sector.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

Polish
Fluent
English
Fluent

Work Experience

Marketing Specialist at Goldenore ITC (Innovative Talent Company)
April 2, 2026 - Present
Created and managed LinkedIn content for an IT recruitment and outsourcing company, including carousels, posts, and captions on industry topics (EU AI Act, junior IT market, and AI’s impact on IT sector). Designed and implemented the company’s new website in collaboration with a developer, handling content structure, visual design, and publishing job postings and blog articles (WordPress, Elementor). Produced anonymized candidate CVs (blind CVs) for client presentations, ensuring confidentiality compliance. Managed production and coordination of branded merchandise including supplier research, term negotiation, and project oversight. Co-organized an industry conference from a marketing standpoint—sponsorship coordination, communications, and promotional materials. Contributed to rebranding (brand color palette, marketing materials) and supported rebranding initiatives including color palette development and website design. Currently manages content strategy, website development,
Junior Marketing Specialist - B2B at Net S.A.
March 1, 2024 - March 31, 2026
Led visual direction and brand identity for a full company rebranding, defining color palette, typography, and visual language across all materials. Oversaw design and implementation of a new company website with a developer. Managed production of branded merchandise for clients (supplier research and selection, term negotiation, and design approval for items such as apparel, speakers, bags, office supplies, business cards, and pins). Served as a quality gate for all visual materials to ensure consistency with the new brand identity. Coordinated editorial content for LinkedIn, including writing, proofreading, and maintaining a brand tone for a Forbes feature. Developed the company’s first social media strategy to support rebranding rollout.
Recruitment Specialist - B2B at Net S.A.
January 1, 2023 - February 29, 2024
Managed end-to-end recruitment for internal roles (Business Development Manager, IT recruiters): job posting, CV screening, interviewing, and providing feedback to hiring managers.

Education

Bachelor's Degree in Psychology at PSWU University
October 1, 2022 - September 30, 2025
High School Diploma at Williams Field High School
May 21, 2021 - May 20, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Computers & Electronics