Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

With over 8 years of experience in the digital marketing landscape, I bridge the gap between high-converting data analytics and viral creative content. My background includes managing paid media campaigns for global giants such as Disney, Nestlé, Amazon, and Paramount Pictures, as well as directing content strategies for major media conglomerates like Globo. I am also a content creator myself, having built a travel community from scratch to over 35k highly engaged followers purely through organic strategies. I know exactly what catches an audience's attention and how to turn views into loyal fans.…With over 8 years of experience in the digital marketing landscape, I bridge the gap between high-converting data analytics and viral creative content. My background includes managing paid media campaigns for global giants such as Disney, Nestlé, Amazon, and Paramount Pictures, as well as directing content strategies for major media conglomerates like Globo. I am also a content creator myself, having built a travel community from scratch to over 35k highly engaged followers purely through organic strategies. I know exactly what catches an audience's attention and how to turn views into loyal fans.

Larissa Pereira

Social Media Freelancer, UGC Creator, Social Media Manager, +1





With over 8 years of experience in the digital marketing landscape, I bridge the gap between high-converting data analytics and viral creative content. My background includes managing paid media campaigns for global giants such as Disney, Nestlé, Amazon, and Paramount Pictures, as well as directing content strategies for major media conglomerates like Globo. I am also a content creator myself, having built a travel community from scratch to over 35k highly engaged followers purely through organic strategies. I know exactly what catches an audience's attention and how to turn views into loyal fans.…With over 8 years of experience in the digital marketing landscape, I bridge the gap between high-converting data analytics and viral creative content. My background includes managing paid media campaigns for global giants such as Disney, Nestlé, Amazon, and Paramount Pictures, as well as directing content strategies for major media conglomerates like Globo. I am also a content creator myself, having built a travel community from scratch to over 35k highly engaged followers purely through organic strategies. I know exactly what catches an audience's attention and how to turn views into loyal fans.

Available to hire

With over 8 years of experience in the digital marketing landscape, I bridge the gap between high-converting data analytics and viral creative content. My background includes managing paid media campaigns for global giants such as Disney, Nestlé, Amazon, and Paramount Pictures, as well as directing content strategies for major media conglomerates like Globo.

I am also a content creator myself, having built a travel community from scratch to over 35k highly engaged followers purely through organic strategies. I know exactly what catches an audience’s attention and how to turn views into loyal fans.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Intermediate

Work Experience

UGC Creator & Organic Social Media Specialist (Na Mala da Lari) at @namaladalari

July 10, 2026 - Present

End-to-End Content Creation & UGC: Owned the full creative lifecycle of highly engaging travel and lifestyle assets, executing scriptwriting, on-camera presentation, high-quality video capture, and mobile editing (CapCut) optimized for native social platforms. 100% Organic Growth: Scaled a dedicated social community from zero to over 35k highly engaged followers through platform-native short-form video strategies (Reels/TikTok) with zero ad spend. Influencer Marketing & Commercial Briefing: Developed professional media kits, successfully pitched to global brands, and executed sponsored content campaigns while managing direct negotiations with intermediary influencer agencies. Algorithmic Analytics: Audited channel backend data weekly (watch-time, retention rates, and saves) to continuously pivot the content matrix and maintain high viral potential.

Paid Media Lead & Content Strategist at Webedia Brasil

January 15, 2022 - Present

Omnichannel Paid Media Execution: Spearheaded high-converting paid traffic strategies across Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, and Taboola, focusing on maximizing ROAS and lowering CAC for multi-million dollar brands. Performance-Driven Turnaround: Successfully managed ad accounts for global FMCG giants, delivering 100% above projected annual performance targets for Galbani and consistently averaging 40% above monthly forecasts for Seara. Creative-to-Media Synergy: Collaborated directly with creative teams to audit ad performance, direct data-driven asset variations, and test continuous hook optimizations to combat ad fatigue. Team & Process Optimization: Structured efficient production workflows and performance tracking rituals for a team of media analysts to streamline client reporting and scaling.

Digital Marketing & Paid Media Coordinator at A+ Agency

July 1, 2019 - July 10, 2021

Multi-Niche Organic Content & Social Strategy: Oversaw and planned multi-channel content production (Facebook, Instagram, LinkedIn) across diverse sectors, tailor-making brand tones for market leaders such as Invisalign, Fresenius, Naturgy, and Walter's Coiffeur. Full-Funnel Paid Campaigns: Conceived and executed local and B2B paid media campaigns (Meta Ads & Google Ads) mapping out the complete journey from local awareness to lead generation and sales. Social Listening & CRM Execution: Supervised digital brand health and community management using Buzzmonitor; built automated inbound marketing funnels to nurture and convert incoming organic traffic. Account Growth & Upselling: Pitched digital strategy expansions and creative project upsells to active clients, increasing overall account value and longevity within the agency.