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I’m Ridha Fathima, a social media manager and content creator based in Kerala, India, with 1–3 years of hands-on experience helping brands grow through strategic content planning, consistent storytelling, and strong community engagement. I grew an Instagram page from zero to 12,000 organic followers in 8 months by combining a clear content calendar, data-backed optimization, and influencer collaborations. I’ve also supported multiple client brands as a social media and paid ads specialist, managing 4–6 accounts at a time and running Meta Ads campaigns with performance tracking using Meta Business Suite and Google Analytics. Whether it’s planning Reels and posts, writing brand voice captions, or improving campaign results with KPI reporting, I enjoy working end-to-end—from ideation and creation to publishing and optimization.…I’m Ridha Fathima, a social media manager and content creator based in Kerala, India, with 1–3 years of hands-on experience helping brands grow through strategic content planning, consistent storytelling, and strong community engagement. I grew an Instagram page from zero to 12,000 organic followers in 8 months by combining a clear content calendar, data-backed optimization, and influencer collaborations. I’ve also supported multiple client brands as a social media and paid ads specialist, managing 4–6 accounts at a time and running Meta Ads campaigns with performance tracking using Meta Business Suite and Google Analytics. Whether it’s planning Reels and posts, writing brand voice captions, or improving campaign results with KPI reporting, I enjoy working end-to-end—from ideation and creation to publishing and optimization.

Ridha Fathima

Social Media Manager, Content Creator, Digital Marketer, +2

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I’m Ridha Fathima, a social media manager and content creator based in Kerala, India, with 1–3 years of hands-on experience helping brands grow through strategic content planning, consistent storytelling, and strong community engagement. I grew an Instagram page from zero to 12,000 organic followers in 8 months by combining a clear content calendar, data-backed optimization, and influencer collaborations. I’ve also supported multiple client brands as a social media and paid ads specialist, managing 4–6 accounts at a time and running Meta Ads campaigns with performance tracking using Meta Business Suite and Google Analytics. Whether it’s planning Reels and posts, writing brand voice captions, or improving campaign results with KPI reporting, I enjoy working end-to-end—from ideation and creation to publishing and optimization.…I’m Ridha Fathima, a social media manager and content creator based in Kerala, India, with 1–3 years of hands-on experience helping brands grow through strategic content planning, consistent storytelling, and strong community engagement. I grew an Instagram page from zero to 12,000 organic followers in 8 months by combining a clear content calendar, data-backed optimization, and influencer collaborations. I’ve also supported multiple client brands as a social media and paid ads specialist, managing 4–6 accounts at a time and running Meta Ads campaigns with performance tracking using Meta Business Suite and Google Analytics. Whether it’s planning Reels and posts, writing brand voice captions, or improving campaign results with KPI reporting, I enjoy working end-to-end—from ideation and creation to publishing and optimization.

Available to hire

I’m Ridha Fathima, a social media manager and content creator based in Kerala, India, with 1–3 years of hands-on experience helping brands grow through strategic content planning, consistent storytelling, and strong community engagement. I grew an Instagram page from zero to 12,000 organic followers in 8 months by combining a clear content calendar, data-backed optimization, and influencer collaborations.

I’ve also supported multiple client brands as a social media and paid ads specialist, managing 4–6 accounts at a time and running Meta Ads campaigns with performance tracking using Meta Business Suite and Google Analytics. Whether it’s planning Reels and posts, writing brand voice captions, or improving campaign results with KPI reporting, I enjoy working end-to-end—from ideation and creation to publishing and optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Arabic

Intermediate

Malayalam

Fluent

Hindi

Advanced

Work Experience

Site Merchandiser — Digital Marketing & E-Commerce at Amazon India

January 1, 2025 - December 31, 2026

Optimized product content and digital listings to improve click-through rate and conversion by applying content and audience insight techniques similar to organic social growth. Analyzed customer behavior and campaign performance using Google Analytics to inform content and merchandising decisions.

Store Marketing Associate — Retail & Experiential Marketing at Uniqlo, Bengaluru

January 1, 2024 - December 31, 2025

Executed in-store marketing activations and supported visual merchandising aligned with global brand guidelines to enhance customer experience. Assisted with product launches and seasonal marketing campaigns while ensuring consistent brand communication across retail touchpoints.

Marketing Specialist — Social Media & Paid Ads at Evenflow Marketing Agency, Bengaluru

January 1, 2023 - December 31, 2023

Managed social media strategy and content calendars for 4–6 client accounts simultaneously across Instagram, Facebook, and LinkedIn. Planned and optimized Meta Ads campaigns, handling targeting, creative direction, budget allocation, and performance improvements. Created visual content and brand collateral in Canva while maintaining distinct brand voice and visual consistency per client. Used Google Analytics and Meta Business Suite to analyze performance and deliver regular KPI reports and recommendations.

Founder & Social Media / Content Lead at RIMAAH — Modest Fashion Brand for Women

January 1, 2019 - December 31, 2022

Built the brand’s Instagram presence from the ground up, growing it organically to 12,000 followers in 8 months. Owned end-to-end content and social strategy including planning, shooting, editing, and publishing photo/video content to maintain a cohesive, aspirational aesthetic. Wrote all captions and product storytelling copy to develop a consistent brand voice across posts and Stories. Managed influencer partnerships and coordinated collaborations to improve brand awareness and customer acquisition. Tracked engagement, reach, and audience insights to refine posting cadence and content direction.