I am a strategic advisor and former agency board leader with a career spanning operational delivery, executive leadership, and organisation-wide strategy. I specialise in helping organisations make better decisions, whether that’s through clarifying direction, improving performance, navigating structural change, or strengthening digital and marketing capability. My experience ranges from building new divisions from the ground up to advising MDs and CEOs during periods of transformation. Today, as founder of The Accidental SEO, I partner with leadership teams across SMEs, charities, scale-ups and major brands. My work combines strategic thinking with operational clarity, offering a blend of high-level challenge and practical solutions. I focus on Marketing and Digital, with specialisms in Organic Search (SEO), CRO and Marketing Strategy.…I am a strategic advisor and former agency board leader with a career spanning operational delivery, executive leadership, and organisation-wide strategy. I specialise in helping organisations make better decisions, whether that’s through clarifying direction, improving performance, navigating structural change, or strengthening digital and marketing capability. My experience ranges from building new divisions from the ground up to advising MDs and CEOs during periods of transformation. Today, as founder of The Accidental SEO, I partner with leadership teams across SMEs, charities, scale-ups and major brands. My work combines strategic thinking with operational clarity, offering a blend of high-level challenge and practical solutions. I focus on Marketing and Digital, with specialisms in Organic Search (SEO), CRO and Marketing Strategy.WWWW…